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- Faculty Publications (87)
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- All HBS Web (140)
- Faculty Publications (87)
- June 2022
- Case
Zalando: Becoming the Starting Point for Fashion
By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli
Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details
Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Europe
Moreno, Antonio, Leela Nageswaran, Emilie Billaud, and Federica Gabrieli. "Zalando: Becoming the Starting Point for Fashion." Harvard Business School Case 622-070, June 2022.
- 06 Mar 2014
- News
Fashioning a Career with Style
- July 2012 (Revised July 2014)
- Case
Warby Parker: Vision of a 'Good' Fashion Brand
By: Christopher Marquis and Laura Velez Villa
In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details
Keywords: Entrepreneurship; Innovation; Business And Society; Social Responsiblity; Organizational Behavior; Social Entrepreneurship; Growth Management; Corporate Social Responsibility and Impact; Brands and Branding; Organizational Culture; Marketing Strategy; Innovation and Invention; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
Marquis, Christopher, and Laura Velez Villa. "Warby Parker: Vision of a 'Good' Fashion Brand." Harvard Business School Case 413-051, July 2012. (Revised July 2014.)
- January 2015 (Revised July 2015)
- Case
Jimmy Choo
By: Anat Keinan and Sandrine Crener
Jimmy Choo is a British luxury accessories brand, specializing in shoes, handbags, accessories, and fragrances. Founded in 1996 in London by couture shoe designer Jimmy Choo and Vogue accessories editor Tamara Mellon OBE, the brand enjoyed immediate success and rapidly... View Details
Keywords: Luxury Brand; Fashion; Designer Brand; Shoe; Fashion Accessories; Retail; Entrepreneurship; Branding; Brand Positioning; New Market Development; Entry Into China; Luxury Chinese Market; Global Brands; Growth Strategy; Jimmy Choo; Christian Louboutin; China; Globalized Firms and Management; Marketing Strategy; Market Entry and Exit; Luxury; Cross-Cultural and Cross-Border Issues; Brands and Branding; Fashion Industry; Fashion Industry; China; Great Britain
Keinan, Anat, and Sandrine Crener. "Jimmy Choo." Harvard Business School Case 515-073, January 2015. (Revised July 2015.)
- May 2018
- Case
Inditex: 2018
By: John R. Wells and Gabriel Ellsworth
In 2018, Inditex, based in Spain, was the largest specialist fashion retailer in the world, generating sales of $31.5 billion in 2017 from a portfolio of eight retail brands selling through a total of 7,475 stores located in 96 countries and from websites in 49... View Details
Keywords: Fashion; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Competitive Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Wells, John R., and Gabriel Ellsworth. "Inditex: 2018." Harvard Business School Case 718-515, May 2018.
- June 2013 (Revised March 2014)
- Case
Inditex: 2000
By: John R. Wells and Galen Danskin
In 2000, Inditex was one of the largest specialty apparel retailers in the world, with $2.4 billion in sales from 1,080 stores across 33 countries. Zara, Inditex's main brand, produced popular designer items at a fraction of design-house prices and could push an item... View Details
Keywords: Fashion; Fashion Industry; Succession; IPO; Competition; Initial Public Offering; Multinational Firms and Management; Management Succession; Growth and Development Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry
Wells, John R., and Galen Danskin. "Inditex: 2000." Harvard Business School Case 713-538, June 2013. (Revised March 2014.)
- 01 Sep 2012
- News
On a Sound Track
Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to build our brand there, and purchased Astro Gaming, a California-based gaming accessories company. Our office in southern... View Details
- May 2013 (Revised March 2014)
- Case
Benetton Group S.p.A., 2000
By: John R. Wells and Galen Danskin
In 2000, Benetton was one of the leading mass fashion competitors in the world with approximately $1.9 billion in sales across 5,500 stores in 120 countries. But the company's fortunes seemed to be on the wane. Operating profits had fallen 9% from the prior year to... View Details
Keywords: Fashion; Strategic Change; Strategic Management; Globalized Firms and Management; Marketing Strategy; Competitive Advantage; Performance Consistency; Management Teams; Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Italy
Wells, John R., and Galen Danskin. "Benetton Group S.p.A., 2000." Harvard Business School Case 713-510, May 2013. (Revised March 2014.)
- May 2013 (Revised March 2014)
- Case
Benetton Group S.p.A., 2012
By: John R. Wells and Galen Danskin
On May 31, 2012, after 36 years on the Milan Stock Exchange, Benetton was officially delisted and taken private by Edizione, the Benetton family's holding company. Since 2000, Benetton shareholders had seen its market value fall from $4.3 billion to $720 million at the... View Details
Keywords: Strategy; Fashion; Retail; Privatization; Family Ownership; Performance Improvement; Problems and Challenges; Management Teams; Globalized Firms and Management; Change Management; Restructuring; Competitive Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Italy
Wells, John R., and Galen Danskin. "Benetton Group S.p.A., 2012." Harvard Business School Case 713-513, May 2013. (Revised March 2014.)
- March 2016
- Case
IC Group A/S
By: John R. Wells and Gabriel Ellsworth
IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details
Keywords: IC Group; IC Companys; Carli Gry; InWear; Mads Ryder; Niels Martinsen; Premium Fashion; Fast Fashion; Business Units; Business Divisions; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Profit; Revenue; Multinational Firms and Management; Business History; Business or Company Management; Acquisition; Growth and Development Strategy; Brands and Branding; Distribution Channels; Organizational Design; Organizational Structure; Problems and Challenges; Strategy; Product Positioning; Competition; Competitive Strategy; Corporate Strategy; Vertical Integration; Segmentation; Web Sites; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Scandinavia; Denmark; Sweden; Norway
Wells, John R., and Gabriel Ellsworth. "IC Group A/S." Harvard Business School Case 716-446, March 2016.
- May 2013 (Revised March 2014)
- Case
Gap, Inc., 2000
By: John R. Wells and Galen Danskin
From humble beginnings as a Levi jeans store, by 2000 Gap, Inc. had grown to become the world's leading specialist clothing retailer. Its CEO, Millard S. Drexler, the "merchant prince," was credited with transforming Gap into a global empire, leading the company... View Details
Keywords: Strategic Change; Fashion; Risk and Uncertainty; Competition; Performance Consistency; Problems and Challenges; Globalized Firms and Management; Competitive Strategy; Business Growth and Maturation; Strategy; Fashion Industry; Fashion Industry; Fashion Industry; United States
Wells, John R., and Galen Danskin. "Gap, Inc., 2000." Harvard Business School Case 713-508, May 2013. (Revised March 2014.)
- January 2015 (Revised November 2016)
- Case
Stella McCartney
By: Anat Keinan and Sandrine Crener
Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's... View Details
Keywords: Luxury; Luxury Brand; Luxury Fashion; Fashion; Sustainability; Social Corporate Responsibility; Marketing Partnerships; Entrepreneurship; Cause Marketing; Ethical Marketing; Charity Goods; Sustainable Fashion; Ethical Fashion; Designer Brand; Stella McCartney; Brand Positioning; Growth Strategy; Brand Extension; Brand Communication; Kering Group; H&M; Adidas; Product Positioning; Business Conglomerates; Competitive Advantage; Environmental Sustainability; Brands and Branding; Fashion Industry; Apparel and Accessories Industry
Keinan, Anat, and Sandrine Crener. "Stella McCartney." Harvard Business School Case 515-075, January 2015. (Revised November 2016.)
- September 2019 (Revised July 2021)
- Case
Gap, Inc., 2019
By: John R. Wells and Benjamin Weinstock
In 2000, The Gap, Inc. (Gap) was the world’s largest player in specialty fashion retailing, and companies such as Inditex of Spain, H&M of Sweden, and Fast Retailing of Japan were less than a quarter of Gap’s size. But after two decades of growth, Gap’s progress... View Details
Keywords: Strategic Change; Fashion; Multinational; Brands; Fast Fashion; Competition; Multinational Firms and Management; Performance Improvement; Management Teams; Brands and Branding; Change Management; Strategy; Fashion Industry; Fashion Industry; Fashion Industry; Sweden; Spain; United States
Wells, John R., and Benjamin Weinstock. "Gap, Inc., 2019." Harvard Business School Case 720-377, September 2019. (Revised July 2021.)
- May 2013 (Revised March 2014)
- Case
Gap, Inc., 2012
By: John R. Wells and Galen Danskin
Between 2000 and 2012, Gap, Inc. (Gap) ceded its world leadership position in specialty fashion retailing to Inditex of Spain and H&M of Sweden. These two companies, each less than a quarter of Gap's size in 2000, were now setting the pace in the global mass fashion... View Details
Keywords: Strategic Change; Fashion; Multinational; Brands; Competition; Multinational Firms and Management; Performance Improvement; Strategy; Brands and Branding; Change Management; Fashion Industry; Fashion Industry; Fashion Industry; Sweden; Spain; United States
Wells, John R., and Galen Danskin. "Gap, Inc., 2012." Harvard Business School Case 713-511, May 2013. (Revised March 2014.)