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  • All HBS Web  (4,945)
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    • Research  (2,106)
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  • Research Summary

Social media and user-generated content

In this project, Professor Piskorski, jointly with Andreea Gorbatai, examines inherent trade-offs in provision of user-generated content, using Wikipedia as a research setting. In Wikipedia, every user has the right to add material to an article, but with no... View Details

  • November 2024
  • Background Note

Social Enterprise in the MENA Region

By: Brian Trelstad and Ahmed Dahawy
This research note provides an overview of the socio-economic landscape of social enterprise in the Middle East and North Africa. It highlights the diversity of players in the region including social enterprise organizations (in their many forms) and supporting... View Details
Keywords: MENA; Non-Governmental Organizations; Nonprofit Organizations; Civil Society or Community; Social Issues; Diasporas; Social Entrepreneurship; Cultural Entrepreneurship; Environmental Sustainability; Geographic Scope; Health Care and Treatment; Philanthropy and Charitable Giving; Business and Community Relations; Business and Government Relations; Social and Collaborative Networks; Demographics; Health Industry; Service Industry; Tourism Industry; Egypt; Morocco; North Africa; Tunisia; Jordan; Lebanon; Saudi Arabia; United Arab Emirates; Dubai; Middle East
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Trelstad, Brian, and Ahmed Dahawy. "Social Enterprise in the MENA Region." Harvard Business School Background Note 325-041, November 2024.
  • June 2023 (Revised July 2023)
  • Case

Social Media Background Screening at Fama Technologies

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details
Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; AI and Machine Learning; Social Media; Venture Capital; Entrepreneurship; United States
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Pacelli, Joseph, Jillian Grennan, and Alexis Lefort. "Social Media Background Screening at Fama Technologies." Harvard Business School Case 123-010, June 2023. (Revised July 2023.)
  • 2008
  • Working Paper

The Future of Social Enterprise

By: V. Kasturi Rangan, Herman B. Leonard and Susan McDonald

The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to... View Details

Keywords: Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; Performance Effectiveness; Social Enterprise; Consolidation; Value
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Rangan, V. Kasturi, Herman B. Leonard, and Susan McDonald. "The Future of Social Enterprise." Harvard Business School Working Paper, No. 08-103, June 2008.
  • 23 Sep 2008
  • Other Presentation

Strategy for Social Enterprises

By: Michael E. Porter
Strategy presentation at the Harvard Business School Club of Greater New York. Topics include: strategy for museums and social enterprises. View Details
Keywords: Strategy; Society; United States
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Porter, Michael E. "Strategy for Social Enterprises." Harvard Business School Club of New York Social Enterprise Summit, New York City, NY, September 23, 2008.
  • May 2024
  • Supplement

GameStop: Social Media Finds a Cheat Code (B)

By: Joseph Pacelli and Sarah Mehta
This case accompanies “GameStop: Social Media Finds a Cheat Code (A),” no. 124-005. It provides an update on pertinent events from 2021 to 2023. View Details
Keywords: Finance; Markets; Value; Financial Services Industry; Video Game Industry; United States
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Pacelli, Joseph, and Sarah Mehta. "GameStop: Social Media Finds a Cheat Code (B)." Harvard Business School Supplement 124-042, May 2024.
  • Research Summary

Branding in Digital and Social Media

By: Jill J. Avery
This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands.  The work explores the branding... View Details
  • 03 Jul 2008
  • Working Paper Summaries

The Future of Social Enterprise

Keywords: by V. Kasturi Rangan, Herman B. Leonard & Susan McDonald
  • April 2021
  • Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher
This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details
Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
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Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Teaching Note 721-449, April 2021.
  • April 16, 2021
  • Article

A Playbook for Negotiators in the Social Media Era

By: James K. Sebenius, Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg and Paul Levy
The disruptive effects of social media have been felt in virtually every corner of the world. Yet the information revolution has been largely ignored in the field of negotiation. Through a series of case studies we explore how savvy practitioners can ethically harness... View Details
Keywords: Negotiation Analysis; Bargaining; Negotiation; Analysis; Negotiation Tactics; Social Media; North America
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Sebenius, James K., Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg, and Paul Levy. "A Playbook for Negotiators in the Social Media Era." Harvard Business Review Digital Articles (April 16, 2021).
  • January 2014 (Revised August 2020)
  • Case

Building a Social Media Culture at Dell

By: Rohit Deshpandé and Michael Norris
As Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media. View Details
Keywords: Information Technology; Marketing Strategy; Social Media; Technology Industry; United States
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Deshpandé, Rohit, and Michael Norris. "Building a Social Media Culture at Dell." Harvard Business School Case 514-096, January 2014. (Revised August 2020.)
  • June 2023
  • Supplement

Social Media Background Screening at Fama Technologies (B)

By: Joseph Pacelli, Jillian Grennan and Alexis Lefort
Fama Technologies is an online screening company that uses AI to analyze job applicants' publicly available online content for signs of risk and culture fit. The case opens with Ben Mones, founder and CEO, looking to secure funding from venture firms. He is running... View Details
Keywords: Human Resources; Recruitment; Retention; Selection and Staffing; Organizational Culture; Talent and Talent Management; United States
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Pacelli, Joseph, Jillian Grennan, and Alexis Lefort. "Social Media Background Screening at Fama Technologies (B)." Harvard Business School Supplement 123-086, June 2023.
  • 2021
  • Working Paper

Impact Investing: A Theory of Financing Social Enterprises

By: Benjamin N. Roth
I present a model of financing social enterprises to delineate the role of impact investors relative to “pure” philanthropists. I characterize the optimal scale and structure of a social enterprise when financed by grants, and when financed by investments. Impact... View Details
Keywords: Impact Investing; Social Entrepreneurship; Finance; Investment; Mathematical Methods
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Roth, Benjamin N. "Impact Investing: A Theory of Financing Social Enterprises." Harvard Business School Working Paper, No. 20-078, February 2020. (Revised June 2021.)
  • Winter 2021
  • Article

Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding... View Details
Keywords: Bargaining; 3D Negotiation; Negotiation; Conflict and Resolution; Social Media
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Sebenius, James K., Ben Cook, David A. Lax, Isaac Silberberg, and Paul Levy. "Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation." Special Issue on Artificial Intelligence, Technology, and Negotiation. Negotiation Journal 37, no. 1 (Winter 2021): 97–141.
  • January 3, 2022
  • Other Article

Pushing Social Media Platforms to Self-Regulate

By: Michael A. Cusumano, David B. Yoffie and Annabelle Gawer
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Cusumano, Michael A., David B. Yoffie, and Annabelle Gawer. "Pushing Social Media Platforms to Self-Regulate." Regulatory Review (January 3, 2022). (Editorial.)
  • 8 Aug 2016
  • Conference Presentation

Enacting Knowledge Strategy Through Social Media

By: Tsedal Neeley and Paul Leonardi
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Neeley, Tsedal, and Paul Leonardi. "Enacting Knowledge Strategy Through Social Media." In Ties, Interlocks, and Relationships in Organizations. Paper presented at the Academy of Management Annual Meeting, Anaheim, CA, August 8, 2016.
  • Research Summary

Dynamics of Network Structure and Content in Social Media

Organizations use social media to leverage knowledge contributions by individual employees, which also foster social interactions – activity in blogs, forums, wikis etc. is critical to ensuring a thriving online community. Prior studies have examined... View Details

  • 02 Feb 2023
  • Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

would hire 20,000 workers across the US. Similar stories of social media’s power inspired Harvard Business School professors Jonas Heese and Joseph Pacelli to research just how much social View Details
Keywords: by Kasandra Brabaw; Technology
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Seventeen years after the dawn of social media marketing, this medium continues to be an intriguing puzzle—a place where brands are investing more time and money, but are still struggling to determine what... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • June 2021
  • Case

New Director Dilemmas: Social Media Complications

By: John J-H Kim
Keywords: Educational Policy And Politics; Education; Policy; Interests; Organizational Culture; Education Industry
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Kim, John J-H. "New Director Dilemmas: Social Media Complications." Harvard Business School Case 322-012, June 2021.
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