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Show Results For
- All HBS Web
(4,697)
- People (13)
- News (1,201)
- Research (2,173)
- Events (19)
- Multimedia (72)
- Faculty Publications (1,243)
- 07 Nov 2014
- News
From divestment to engagement
- June 2018
- Article
Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
By: Clarence Lee, Elie Ofek and Thomas Steenburgh
We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
- March 2024
- Teaching Note
Engaging the Nationwide Workforce
By: Ethan Bernstein and Jeff Steiner
Teaching Note for HBS Case No. 420-036. View Details
- 2006
- Chapter
Engaging Business with Nonprofits
By: Alison Louie and Arthur C. Brooks
Louie, Alison, and Arthur C. Brooks. "Engaging Business with Nonprofits." In Wise Decision-making in Uncertain Times: Using Nonprofit Resources Effectively, edited by Dennis R. Young, 191–204. New York: Foundation Center, 2006.
- December 2024
- Article
Proxy Advisory Firms and Corporate Shareholder Engagement
By: Aiyesha Dey, Austin Starkweather and Joshua White
We study how Institutional Shareholder Services (ISS) affect firms’ engagement with shareholders. Our analyses exploit a quasi-natural experiment using say-on-pay voting outcomes near a threshold that triggers ISS to review engagement activities. Firms receiving ISS... View Details
Dey, Aiyesha, Austin Starkweather, and Joshua White. "Proxy Advisory Firms and Corporate Shareholder Engagement." Review of Financial Studies 37, no. 12 (December 2024): 3877–3931.
- Mar 06 2017
- Interview
Harnessing the Power of Engagement
- April 2012
- Article
Emotion-induced Engagement in Internet Video Ads
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of... View Details
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Emotion-induced Engagement in Internet Video Ads ." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 144–159.
On Academic Engagement with China
The Wire China: China's educational resurgence is much less a threat than an opportunity for American and other international universities.
View Details- 01 Jun 2006
- News
Job One: Alumni Engagement
undertake committee work, recommend initiatives of interest to alumni, and provide feedback to the School from an alumni point of view. For the 2005–2006 year, the board’s main goal has been to recommend ways to strengthen alumni View Details
Keywords: Peter Cooper
- Article
Conversational Receptiveness: Expressing Engagement with Opposing Views
By: M. Yeomans, J. Minson, H. Collins, H. Chen and F. Gino
We examine “conversational receptiveness”—the use of language to communicate one’s willingness to thoughtfully engage with opposing views. We develop an interpretable machine-learning algorithm to identify the linguistic profile of receptiveness (Studies 1A-B). We then... View Details
Keywords: Receptiveness; Natural Language Processing; Disagreement; Interpersonal Communication; Relationships; Conflict Management
Yeomans, M., J. Minson, H. Collins, H. Chen, and F. Gino. "Conversational Receptiveness: Expressing Engagement with Opposing Views." Organizational Behavior and Human Decision Processes 160 (September 2020): 131–148.
- 06 Aug 2024
- Video
Dyanna Jaye: The critical role of engaged citizenry
- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
real cold call, but rather an episode of HBS’s “Cold Call” podcast. The School is harnessing this fast-growing medium to disseminated faculty research and ideas and to engage many more people with the work and activities of the School.... View Details
- 13 Oct 2021
- News
How Companies Can Improve Employee Engagement Right Now
- Web
Engagement Opportunities - Business & Environment
MBA Experience Engagement Opportunities 38ms Harvard University Climate Leaders Program Provides students with an opportunity to engage with others across Harvard who share a professional interest in... View Details
- 15 Nov 2011
- Working Paper Summaries
Engaging Supply Chains in Climate Change
- 2021
- Working Paper
Disclosure-Driven Social Engagement in Supply Chains
By: Caleb Kwon and Andrew Di Wu
- 10 Jan 2011
- News
Starbucks' Logo Debate Shows Customers' Engagement
- 03 Dec 2019
- Cold Call Podcast
Why CalSTRS Chooses to Engage with the Gun Industry
Keywords: Financial Services
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
[This is the sixth installment in a monthly series on management issues in the time of COVID-19.] We recently asked 600 CEOs: What is keeping you awake at night during this global pandemic? A major and multifaceted concern that emerged is how to keep employees... View Details
Keywords: by Boris Groysberg and Robin Abrahams