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  • November 2019 (Revised April 2021)
  • Technical Note

Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?

By: John R. Wells and Benjamin Weinstock
In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by... View Details
Keywords: Batteries; Rechargeable Batteries; Lithium-ion; Lithium-ion Batteries; Electric Vehicle; Electric Vehicles; Energy Entrepreneurship; Energy Markets; Energy Storage; Battery; Demand Uncertainty; Demand Forecasting; Supply ＆ Demand; Supply And Demand; Capacity Planning; Tesla; Technological And Scientific Innovation; Technological Change; Technology Change; Technology Commercialization; Policy Change; Subsidies; Power/Energy; Power Grid; Energy Policy; Developing Markets; Alevo; Samsung; LG Chem; CATL; Northvolt; General Motors; Energy; Entrepreneurship; Technological Innovation; Commercialization; Policy; Demand and Consumers; Forecasting and Prediction; Supply and Industry; Emerging Markets; Competitive Strategy; China
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  • September 2021 (Revised March 2024)
  • Case

Tesla in 2023: 'Electrified' Competition

By: Eric Van den Steen, Ramon Casadesus-Masanell and Karen Elterman
Over its 17 years in existence, Tesla had redefined people’s view of electric cars, and in 2020, the company saw its stock rise by more than 700% to became the most valuable carmaker in the world. In December 2020, Tesla celebrated its fifth consecutive quarter of... View Details
Keywords: Barrier To Entry; Competitive Advantage; Innovation; Tesla; Automotive Industry; Sustainable Competitive Advantage; Values; Vision; Learning By Doing; Economies Of Scale; Electric Vehicle; Scenario Planning; Batteries; Competitive Strategy; Product Positioning; Profit; Competition; Industry Growth; Auto Industry
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  • March 2012 (Revised February 2013)
  • Background Note

The Hybrid Vehicle Market

By: Michael W. Toffel and Nazli Z. Uludere Aragon
This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects... View Details
Keywords: Competitive Strategy; Environmental Sustainability; Product Development; Information Technology; Governing Rules, Regulations, and Reforms; Auto Industry; Manufacturing Industry; Japan; United States
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  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

dramatically weakened portfolio of both current and future products. Although much attention has been focused on electric cars, hybrids, and fuel cells, I believe that the key player in the carbon-conscious automobile market of the next... View Details
Keywords: by Staff; Auto
  • March 1995 (Revised January 1998)
  • Case

Germany's Evolving Privatization Policies: The Plaschna Management KG

Describes the evolution of the German government's approach to restructuring East German firms. Three organizations and their interactions are examined: 1) the Treuhand, Germany's privatization agency; 2) the Plaschna Management KG, a private organization funded by the... View Details
Keywords: Restructuring; Privatization; Government and Politics; Germany
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  • September 2024 (Revised December 2024)
  • Case

Sona Comstar and Blackstone: Unlocking Value Through Business Transformation

By: Ranjay Gulati and Kanika Jain
Private equity firm Blackstone’s majority investment in automotive systems manufacturer Sona Comstar had culminated in the largest IPO in the Indian auto components industry in 2021, with stellar returns for all involved. This EV supplier was the result of a 2019... View Details
Keywords: Strategy; Decision Making; Engineering; Management; Risk and Uncertainty; Private Equity; Mergers and Acquisitions; Initial Public Offering; Auto Industry; Manufacturing Industry; Technology Industry; Asia; Southeast Asia
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  • 19 Nov 2013
  • First Look

First Look: November 19

Business School Case 714-413 Tesla Motors In mid-2013, Tesla Motors was riding a wave of success: it had launched its first really mass-produced car-the model S-to rave reviews; had recently raised... View Details
Keywords: Sean Silverthorne
  • January 1994
  • Article

Foreign Multinationals in British Manufacturing, 1850-1962

By: G. Jones and Frances Bostock
This article draws on a new database to describe the dimensions and characteristics of 685 foreign companies which established British manufacturing subsidiaries between 1850 and 1962. The numbers of foreign companies grew from the 1890s, expanded rapidly in the... View Details
Keywords: Multinational Firms and Management; Business Subsidiaries; Expansion; Chemicals; Metals and Minerals; Food; Mergers and Acquisitions; Market Entry and Exit; Research and Development; Trade; Investment; Production; United Kingdom; United States; Scotland; Wales
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  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

matching not only for fashion but for retail goods in general. Where SHEIN has 6,000 tightly integrated producers, it appears Temu has 100,000, offering a wide range of goods at startlingly cheap prices, such as an electric cooking pot... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 25 Jan 2021
  • Book

In a Nutshell, Why American Capitalism Succeeded

many US firms in the 20th century and was then exported to corporations in other countries. Its owners helped form General Motors and placed Alfred Sloan at the helm of that firm—which for many years was the nation’s largest enterprise.... View Details
Keywords: by Sean Silverthorne; Manufacturing
  • 19 Apr 2004
  • Research & Ideas

Birth of the American Salesman

strategy. Salesmen pushed customers to buy products or services that they might not have otherwise purchased. They were particularly good at introducing new products to customers. For instance, the cost of selling the first electric... View Details
Keywords: by Laura Linard
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

1989 about service in the auto industry, Ford Motor Co.: Dealer Sales and Service, puts it best: “Nothing much has changed over 25 years. The experience is still generally awful.” Sure, there have been pockets of customer-service... View Details
Keywords: by Sean Silverthorne; Auto
  • 03 Dec 2020
  • Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

many companies is that widespread salary cuts may not be workable because of existing employee agreements. Furloughs A furlough is a mandated unpaid leave of absence, utilized by private (such as General Motors during the 2019 United Auto... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 14 Jul 2009
  • Research & Ideas

Business Summit: China in the Global Economy

Stropki, Chairman, President and Chief Executive Officer, Lincoln Electric Holdings, Inc.G. Richard Wagoner, Chairman and CEO, General Motors CorporationMarjorie Yang, Chairman, The Esquel Group While the... View Details
Keywords: Re: William C. Kirby
  • 18 Jun 2013
  • First Look

First Look: June 18

mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an... View Details
Keywords: Anna Secino
  • 06 Nov 2017
  • Research Event

Who is Responsible for the Future of Cities?

growth. “The problems lie in government and financing.” Ojomo noted that the US Department of Transportation wasn’t established until 1966–long after the nation’s major roadways were built, and more than 60 years after Henry Ford founded his eponymous View Details
Keywords: by Carmen Nobel
  • 10 Jun 2008
  • First Look

First Look: June 10, 2008

key points in the motor coach industry such as market size, categories of buses, reasons for purchasing, and the basis for competition amongst motor coach manufacturers. Purchase this case:... View Details
Keywords: Martha Lagace
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables... View Details
Keywords: Martha Lagace
  • 13 Oct 2003
  • Research & Ideas

How to Pick Managers for Disruptive Growth

attended various schools of experience. Managers who have successfully worked their way up the ladder of a stable business unit—for example, a division that manufactures standard high-volume electric motors... View Details
Keywords: by Michael Raynor
  • 19 Oct 2011
  • Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details
Keywords: by Garry Emmons; Construction; Real Estate

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