Publications

January 2018
Article

Innovation Incentives and Biomarkers

By: Ariel Dora Stern, Brian M. Alexander and Amitabh Chandra

Previously, we have discussed the importance of economic incentives in shaping markets for precision medicines. Here we consider incentives for biomarker development, including discovery and establishment. Biomarkers can reveal valuable information regarding diagnosis... View Details

Keywords: Health Care and Treatment; Innovation and Invention; Research and Development; Markets

October 2013 (Revised June 2014)
Case

Demarketing Soda in New York City

By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively

In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details

Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)

06 Jan 2016
Video

A Microchip in Your Medicine

November 2006 (Revised July 2008)
Case

Eli Lilly: Developing Cymbalta

By: Elie Ofek and Ron Laufer

Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta... View Details

Keywords: Decision Choices and Conditions; Marketing Strategy; Product Launch; Product Development; Research and Development; Pharmaceutical Industry

2024
Article

Neyman Meets Causal Machine Learning: Experimental Evaluation of Individualized Treatment Rules

By: Michael Lingzhi Li and Kosuke Imai

A century ago, Neyman showed how to evaluate the efficacy of treatment using a randomized experiment under a minimal set of assumptions. This classical repeated sampling framework serves as a basis of routine experimental analyses conducted by today’s scientists across... View Details

Keywords: AI and Machine Learning; Research

May–June 2018
Article

The Surprising Power of Questions

By: Alison Wood Brooks and Leslie K. John

Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught... View Details

Keywords: Interpersonal Communication; Communication Strategy; Information; Knowledge Sharing; Performance Effectiveness

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06 Jan 2016
Cold Call Podcast

A Microchip in Your Medicine

Keywords: Re: Richard G. Hamermesh

March 2014 (Revised May 2014)
Teaching Note

Demarketing Soda in New York City

By: John A. Quelch

In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details

Article

Evaluating the Effectiveness of Corporate Compliance Programs: Establishing a Model for Prosecutors, Courts, and Firms

By: Eugene F. Soltes

When prosecutors, courts, and regulators make charging and sentencing decisions, they must evaluate whether firms have effective compliance programs. Such evaluations are difficult because of the challenges associated with measuring effectiveness. Notably, these... View Details

Keywords: Corporate Governance; Governance Compliance; Performance Effectiveness; Performance Evaluation

June 2012
Article

Leadership Is a Conversation

By: Boris Groysberg and Michael Slind

Globalization and new technologies have sharply reduced the efficacy of command-and-control management and its accompanying forms of corporate communication. In the course of a recent research project, the authors concluded that by talking with employees, rather than... View Details

Keywords: Employees; Management Style; Interpersonal Communication; Leadership; Cooperation; Partners and Partnerships

08 Jun 2015
Working Paper Summaries

Physician Beliefs and Patient Preferences: A New Look at Regional Variation in Health Care Spending

Keywords: by David Cutler, Jonathan Skinner, Ariel Dora Stern & David Wennberg; Health

01 Oct 2019
News

The bias that can cause catastrophe

December 2004 (Revised May 2005)
Case

Nestle: Sustainable Agriculture Initiative

By: Forest L. Reinhardt

Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the... View Details

Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Business and Community Relations; Corporate Strategy; Agribusiness; Supply Chain Management; Marketing Strategy; Value Creation; Food and Beverage Industry; Agriculture and Agribusiness Industry

January 2024
Case

Post-Wirecard: BaFin under Mark Branson

By: Jonas Heese, Carlota Moniz and Daniela Beyersdorfer

In November 2023, Mark Branson, the head of Germany's Federal Financial Supervisory Authority (BaFin), reflected on the efficacy of the reforms initiated since the Wirecard scandal. BaFin had been discredited after Wirecard’s downfall in 2020. The press had derided it... View Details

Keywords: Accounting; Crime and Corruption; Governing Rules, Regulations, and Reforms; Government Administration; Failure; Trust; Financial Services Industry; Public Administration Industry; Germany

Forthcoming
Article

Sending a Message: An Empirical Assessment of Responses to Punitive and Non-punitive Compliance Messaging Strategies

By: Jodi L. Short, Michael W. Toffel, Elizabeth A. Keenan and Melissa Ouellet

Regulators operate in an increasingly hostile political environment. The U.S. Supreme Court is ramping up efforts to curtail the authority of administrative agencies. The second election of Donald Trump to the presidency has unleashed a torrent of anti-regulatory... View Details

Keywords: Field Experiment; Compliance; Compliance Programs; Compliance Policies; Regulatory Enforcement; Environmental Regulation; Environmental Policy; Government Experimentation; Governance Compliance; Government Administration; Governing Rules, Regulations, and Reforms; Business and Government Relations; Construction Industry; Public Administration Industry; California; United States

SSRN

Article

Petting Away Pre-exam Stress: The Effect of Therapy Dog Sessions on Student Well-being

By: Emma Ward-Griffin, Patrick Klaiber, Hanne Collins, Rhea L. Owens, Stanley Coren and Frances S Chen

Recently, many universities have implemented programmes in which therapy dogs and their handlers visit college campuses. Despite the immense popularity of therapy dog sessions, few randomized studies have empirically tested the efficacy of such programmes. The present... View Details

Keywords: Well-being; Happiness

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Article

Learning Models for Actionable Recourse

By: Alexis Ross, Himabindu Lakkaraju and Osbert Bastani

As machine learning models are increasingly deployed in high-stakes domains such as legal and financial decision-making, there has been growing interest in post-hoc methods for generating counterfactual explanations. Such explanations provide individuals adversely... View Details

Keywords: Machine Learning Models; Recourse; Algorithm; Mathematical Methods