Publications

November 2017
Teaching Note

Facebook Fake News in the Post-Truth World

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

29 Sep 2014
Research & Ideas

Why Do Outlet Stores Exist?

little weird," says Donald K. Ngwe, an assistant professor in the Marketing unit at Harvard Business School. "Why don't companies just sell this merchandise closer to their customers? Why do some companies have a lot of outlet... View Details

Keywords: by Michael Blanding; Apparel & Accessories; Fashion; Retail

17 Nov 2016
Op-Ed

What's Behind the Unexpected Trump Support from Women

Before last week’s election, polls and pundits suggested that Donald Trump’s presidential campaign was doomed to failure, because it could not attract enough votes from women, who saw him as a misogynist—and worse. Conventional wisdom... View Details

Keywords: by Laura Morgan Roberts and Robin Ely

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

given that they're exchanging what they hope is a boost in demand for sure losses on the logistics side," says Harvard Business School Assistant Professor Donald Ngwe. Shipping Fees and Product Assortment in Online Retail explores... View Details

Keywords: by Kristen Senz; Retail

02 Jun 2003
Research & Ideas

Stuck in Gear: Why Managers Don’t Act

For want of a better idea, many companies often rely on a tried-and-true success formula. And why not? What worked before to pull their organization into profitability will surely work again, right? Not so, according to Donald Sull,... View Details

Keywords: by Martha Lagace

August 1993
Case

Ford: Petersen's Turnaround

By: Nitin Nohria and Sandy Green

Discusses the changes that Donald Petersen made to turnaround Ford during his tenure, first as president then as CEO. Describes his major initiatives, including the new emphasis on quality. View Details

Keywords: Change Management; Transformation; Organizational Change and Adaptation; Leadership Style; Management Teams; Auto Industry; Manufacturing Industry

Find at Harvard

06 Sep 2018
Cold Call Podcast

Should US Companies Still Care About the Paris Climate Change Agreement?

Keywords: Re: Vincent Pons; Manufacturing; Mining

20 Aug 2018
Research & Ideas

Bargain Hunters Beware: A Store's 'Original Price' Might Not Be After All

tells them so. What if those “original prices” stores base their discounts on aren’t real? That’s the question Donald Ngwe asks in his new working paper, Fake Discounts Drive Real Revenues in Retail. An assistant professor in Harvard... View Details

Keywords: by Michael Blanding; Advertising; Retail

07 May 2018
Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

right approach.” In the new working paper The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment, Teixeira and HBS Assistant Professor Donald Ngwe propose that online stores take a page... View Details

Keywords: by Michael Blanding; Retail

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

and Donald Trump attracted lots of attention. Here are the year’s 10 most popular research-related stories, columns, and op-eds on Working Knowledge: How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers Thales Teixeira studies... View Details

Keywords: by Carmen Nobel

31 Jan 2017
Research & Ideas

Why These Business School Professors Oppose Trump's Executive Order on Immigration

Editor’s note: Last Friday, President Donald Trump signed an Executive Order indefinitely preventing Syrian refugees from entering the United States, suspending all refugee admission for 120 days, and blocking all citizens of seven... View Details

Keywords: by Staff

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

Donald J. Trump brings business experience to the White House. Source: BasSlabbers Donald John Trump, the 45th president of the United States, will be the first to go straight from the boardroom to the Oval... View Details

Keywords: by Christina Pazzanese

January 2021 (Revised February 2021)
Case

Carnival Corporation: Cruising Through COVID-19

By: Stuart C. Gilson and Sarah Abbott

In March 2020, in response to the global pandemic, the cruise industry ceased operations. Carnival was the largest cruise line operator in the world, and CEO Arnold Donald and his management team worked to position the company to survive. They slashed operating... View Details

Keywords: Debt Issuance; Equity Issuances; Convertible Debt; Cruise Lines; Restructuring; Capital; Crisis Management; Cash Flow; Health Pandemics; Borrowing and Debt; Travel Industry; United States

25 Aug 2017
Op-Ed

Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?

President Trump’s recent pullout from the Paris climate accord drew the ire of many high-visibility CEOs including Richard Branson, Lloyd Blankfein, Elon Musk, Tim Cook, and Jeffrey Immelt. But the president’s statements around Charlottesville appear to have created an... View Details

Keywords: by Gautam Mukunda

October 2016
Case

U.S. Presidential Campaign 2016: Marketing Communication Strategy

By: Robert J. Dolan

On October 18, 2016, Democratic nominee Hillary Clinton and Republican nominee Donald Trump began the last three weeks of the 2016 presidential campaign by preparing for the next day's third and final presidential debate. Tuesday, November 8 was Election Day, but in... View Details

Keywords: Election Outcomes; Voting Behavior; Voting; Marketing Communications; Political Elections; United States