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  • May 1996 (Revised March 1998)
  • Case

SaleSoft, Inc. (A)

By: Das Narayandas
SaleSoft, a start-up firm, markets Comprehensive Sales Automation Solutions (CSAS) that automate a firm's sales, marketing, and service functions. Even though the product has received very favorable responses from prospects, product complexity and a long buying cycle... View Details
Keywords: Business Startups; Decisions; Revenue; Marketing Strategy; Product Launch; Sales; Opportunities; Information Technology; Technology Industry
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  • August 2019 (Revised March 2023)
  • Case

Rand Fishkin at Moz (A)

By: Thomas R. Eisenmann
In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details
Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry
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  • August 2017
  • Case

CareMore Health System

By: Robert S. Huckman and Brian W. Powers
CareMore Health System—a physician-founded care delivery system and health plan—had developed and refined an innovative care model for at-risk seniors enrolled in Medicare managed care (i.e., Medicare Advantage) plans. CareMore's President, Sachin Jain, and his... View Details
Keywords: Health Care Delivery; Health Insurance; Medicare; Medicaid; Managed Care; Extensivist; Social Determinants Of Health; Health Care and Treatment; Insurance; Business Model; Growth and Development Strategy; Decision Choices and Conditions; Health Industry; United States
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  • 2021
  • Working Paper

G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing

By: Ariella S. Kristal and Laurie R. Santos
Knowing about one’s biases does not always allow one to overcome those biases— a phenomenon referred to as the G. I. Joe fallacy. We explore why knowing about a bias doesn’t necessarily change biased behavior. We argue that seemingly disparate G. I. Joe... View Details
Keywords: Biases; Judgment; Decision-making; Nudge; Debiasing; Illusions; Prejudice and Bias; Decision Making; Behavior; Change
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  • 30 Mar 2011
  • Working Paper Summaries

Temptation at Work

Keywords: by Alessandro Bucciol, Daniel Houser & Marco Piovesan
  • June 2023
  • Case

Verve Therapeutics: Taking DNA Editing to Heart

By: Shikhar Ghosh and Shweta Bagai
Verve Therapeutics, a public biotech company based in Boston, created a novel approach to addressing cardiovascular disease (CVD) - a leading cause of deaths globally. The company's approach was a single shot treatment to permanently lower cholesterol, thus reducing... View Details
Keywords: AI; Genetic Engineering; Medicine; Health Care and Treatment; Genetics; Innovation Strategy; Business and Stakeholder Relations; Medical Specialties; Innovation and Invention; Entrepreneurship; Biotechnology Industry
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  • May 2005 (Revised February 2007)
  • Case

HNA Group: "A Miracle in Civil Aviation"

By: Cynthia A. Montgomery and Carole Winkler
Chen Feng and three others started Hainan Airlines in China during a historic transformation and privatization of the civil aviation industry. From a small loan from the local province in 1992, Chairman Chen built the company into a conglomerate that, by 2003, owned... View Details
Keywords: Growth Management; Air Transportation; Business Growth and Maturation; Competitive Advantage; Emerging Markets; Business Startups; Air Transportation Industry; China
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  • December 2020 (Revised March 2021)
  • Case

Made In Space, Expectations Management, and the Business of In-Space Manufacturing

By: Matthew C. Weinzierl and Mehak Sarang
After having proven its base technology (3D printing) through NASA solicitations and contracts, Made In Space was searching for a viable commercial application. But the business case for the leading candidate, high-quality fiber optic cable for use on Earth, remained... View Details
Keywords: Aerospace; Space; Space Economy; 3D Printing; Manufacturing; Public-private Partnership; Partners and Partnerships; Strategy; Business and Government Relations; Aerospace Industry; Manufacturing Industry
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  • 2021
  • Working Paper

Salience

By: Pedro Bordalo, Nicola Gennaioli and Andrei Shleifer
We review the fast-growing work on salience and economic behavior. Psychological research shows that salient stimuli attract human attention “bottom up” due to their high contrast with surroundings, their surprising nature relative to recalled experiences, or their... View Details
Keywords: Salience; Economic Behavior; Bottom Up Attention; Microeconomics; Decision Making; Behavior
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  • June 10, 2021
  • Article

How to Be a Purpose-Driven Leader in a Capitalist World

By: Celia Bravard, John Pontillo and Andrew J. Hoffman
Today’s business school education isn’t suited to the big challenges facing the world — climate change, economic inequality and racial injustice — that the leaders of tomorrow will be expected to solve. So, how can students and young professionals succeed in a system... View Details
Keywords: Values and Beliefs; Mission and Purpose; Social Issues; Power and Influence; Social and Collaborative Networks; Opportunities
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  • Teaching Interest

Management of Technology: Strategies for the Digital Economy

Companies make decisions daily to compete in the digital age; some are laying strategic building blocks for the future while others are toiling away on tactical distractions or leading their organizations headlong down the path to obsolescence. The advent of digital... View Details
Keywords: Strategy; Technology Industry
  • February 2022 (Revised November 2022)
  • Case

Nuritas

By: Mitchell Weiss, Satish Tadikonda, Vincent Dessain and Emer Moloney
Nora Khaldi had built a technology “to unlock the power of nature” in the service of extending human lifespan and improving health, and now in April 2020 was debating telling her Board of Directors she wanted to put on ice some of her discoveries. Nuritas, the company... View Details
Keywords: Cash Burn; Cash Flow Analysis; Pharmaceutical Companies; Founder; Artificial Intelligence; AI; Entrepreneurship; Health Testing and Trials; Health Care and Treatment; Decision Making; Market Entry and Exit; AI and Machine Learning; Pharmaceutical Industry
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  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

younger, low-income) patients in Tennessee and Iowa. This case allows for a discussion of whether diversifying to serve these new populations was the key to ensuring CareMore’s successful growth or a distraction from its core competency... View Details
Keywords: Sean Silverthorne
  • April 2024
  • Article

An Integrative Model of Hybrid Governance: The Role of Boards in Helping Sustain Organizational Hybridity

By: Anne-Claire Pache, Julie Battilana and Channing Spencer
Hybrid organizations must sustainably attend to multiple goals embedded in different institutional spheres. Past research has highlighted the value for hybrids in recruiting board members representing different logics to avoid attentional drifts; yet, diverse boards... View Details
Keywords: Governing and Advisory Boards; Business or Company Management; Organizational Structure
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  • 2019
  • Working Paper

The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work

By: Hila Lifshitz - Assaf and Frank Nagle
Knowledge work is becoming increasingly challenging as pace of change in the knowledge frontier is increasing. Organizations have created multiple mechanisms to minimize knowledge gaps and increase learning such internal training, mentorship programs as well as... View Details
Keywords: Open Source; Future Of Work; Software Development; Knowledge Work; Online Community; Learning; Knowledge Sharing; Applications and Software; Open Source Distribution; Performance Productivity
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  • June 2013
  • Article

Unconscious Thought Reduces Intrusion Development: A Replication and Extension

By: Julie Krans, Dorte Janecko and Maarten W. Bos

Background and Objectives: Intrusive images after a traumatic event, a hallmark feature of post-traumatic stress disorder, are suggested to develop because the trauma memory is disorganized and not integrated into autobiographical memory. Unconscious Thought... View Details

Keywords: Health Disorders; Cognition and Thinking
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  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

including the effective use of stock-based compensation and comparative performance measures, and the need to balance turbocharged incentives with turbocharged controls. “Enron's leaders perpetuated a kind of utopianism that ended up View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 06 Nov 2023
  • Research & Ideas

Did You Hear What I Said? How to Listen Better

distracted listeners would shut that off or look similar to attentive listeners.” Collins and Brooks then asked the speaker how much they thought the other person was paying attention to them. The results surprised them: There was no... View Details
Keywords: by Michael Blanding
  • 01 Nov 2021
  • What Do You Think?

How Long Does It Take to Improve an Organization’s Culture?

than the attention span of the organization—so long that other high priority initiatives by necessity will distract the organization from completing the effort. As venture capitalist John Doerr has said, “time is the enemy of... View Details
Keywords: by James Heskett
  • 05 Sep 2023
  • Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

ideal of perfectionism and irrationally avoid giving themselves permission to come up short. When failures happen, Edmondson says, they often conjure reactions of aversion, confusion, and fear, negative emotions that distract people from... View Details
Keywords: by Michael Blanding

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