Publications

21 Jun 2012 - 24 Jun 2012
Conference Presentation

Visual Attention to Power Posers: People Avert their Gaze from Nonverbal Displays of Power

By: Elizabeth Baily Wolf

Existing literature suggests that people visually attend more to powerful/high-status people. However, previous studies manipulated target power/status via the target’s role (e.g., CEO or judge vs. mechanic or fry cook) or clothing (e.g., business suit vs. sweat suit).... View Details

Keywords: Nonverbal Communication; Behavior; Rank and Position; Emotions; Power and Influence

1979
Article

Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach

By: J. Quelch

July 2017
Article

The Impact of 'Display-Set' Options on Decision-Making

By: Uma R. Karmarkar

The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options and make decisions between them. Here, I examine whether a “display set” of visible but unavailable options can exert these same types of... View Details

Keywords: Decision Making Process; Heuristics; Similarity; Categorization; Marketing Insight; Marketing; Choice; Choice Architecture; Choice Sets; Display; Retail; Consumer Behavior; Decision Choices and Conditions; Decisions; Decision Making; Retail Industry; Consumer Products Industry

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

26 Feb 2013
First Look

First Look: Feb. 26

award program decreased plant productivity by 1.4%, and that positive effects from awards are accompanied by more complex employee responses that limit program effectiveness. Download the paper: http://ssrn.com/abstract=2215922 Do Display... View Details

Keywords: Sean Silverthorne

10 Nov 2015
First Look

November 10, 2015

confirm that analysts' valuations reflect both state-contingent risk assessments and non-fundamental factors. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50060 forthcoming International Journal of Research in Marketing Do View Details

Keywords: Sean Silverthorne

13 Mar 2017
Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

Retailers routinely swap out the products they display to customers. It’s called assortment rotation, and it’s a popular business strategy for many brick-and-mortar and online stores alike. Retailing trends such as “fast fashion” (think... View Details

Keywords: by Carmen Nobel; Retail; Fashion

August 2011 (Revised November 2012)
Case

Mary Griffin at Derby Foods

By: Anthony J. Mayo and Joshua D. Margolis

Mary Griffin, Vice President of Consumer Products, must provide feedback to one of her direct reports, Simon York. York is a strong performer, but he has displayed some poor interpersonal skills in the manner in which he interacts with his team and the production... View Details

Keywords: Outcome or Result; Training; Interpersonal Communication; Labor and Management Relations; Management Skills; Management Style; Management Teams; Managerial Roles

Educators

2022
Article

Leadership & Overconfidence

By: Don A Moore and Max H. Bazerman

Expressions of confidence can give leaders credibility. In the political realm, they can earn votes and public approval for decisions made in office. Such support is justified when the confidence displayed is truly a sign that a leader (whether a candidate or an... View Details

Keywords: Personal Characteristics; Leadership; Government Legislation; Political Elections

Read Now

2015
Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin

Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details

Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry

February 2011 (Revised February 2012)
Case

Online Marketing at Big Skinny

By: Benjamin Edelman and Scott Duke Kominers

Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each... View Details

Keywords: Advertising Campaigns; Digital Marketing; Resource Allocation; Marketing Strategy; Performance Evaluation; Internet and the Web; Retail Industry

Educators

June 1990 (Revised October 1991)
Supplement

Lake Pleasant Bodies Case (B)

By: Joseph L. Badaracco Jr.

Describes how the attorney resolved the dilemma he faced, the reasons for his decision, and the consequences he suffered. Displays vividly the personal toll that moral conflicts can create for professionals with role obligations. View Details

Keywords: Decisions; Moral Sensibility; Managerial Roles; Outcome or Result; Problems and Challenges

2019
Working Paper

Status Pivoting: Coping with Status Threats through Motivated Trade-off Beliefs and Consumption across Domains

By: Dafna Goor, Anat Keinan and Nailya Ordabayeva

Prior research established that status threat leads consumers to display status-related products such as luxury brands. While compensatory consumption in the domain of the status threat (e.g., products associated with financial and professional success) is the most... View Details

Keywords: Status and Position; Luxury; Consumer Behavior

01 Nov 2016
First Look

First Look - November 1, 2016

“display set” of visible but unavailable options can exert these same types of influences on whether or not to choose a single (target) item. Across a series of experiments, purchase intent is increased when the display set and target are... View Details

Keywords: Sean Silverthorne

June 2002 (Revised March 2011)
Supplement

Discount & Hawkins Openings: Highlights of the Transcript

By: Michael A. Wheeler

This case presents a transcript of a video that illustrates two possible ways that two professional negotiators might perform in a negotiation simulation. It ighlights two possible "openings" of the negotiation, displaying possible ways value might be created and/or... View Details

Keywords: Value Creation; Negotiation Tactics

27 May 2019
Working Paper Summaries

Voting Trusts and Antitrust: Rethinking the Role of Shareholder Rights and Private Litigation in Public Regulation, 1880s to 1930s

Keywords: by Naomi R. Lamoreaux and Laura Phillips Sawyer

Article

Strategic Disclosure: The Case of Business School Rankings

By: Michael Luca and Jonathan Smith

We empirically analyze disclosure decisions made by 240 MBA programs about which rankings to display on their websites. We present three main findings. First, consistent with theories of countersignaling, top schools are least likely to disclose their rankings, whereas... View Details

Keywords: Voluntary Disclosure; Shrouded Attributes; Information Unraveling; Rankings; Higher Education; Corporate Disclosure; Rank and Position

Read Now

July 1988 (Revised October 1992)
Exercise

Sellars' Market

By: David E. Bell

A shop owner has limited shelf space for display of impulse purchase products near the cash register. He must select only nine to display. Exercise shows the relevance of opportunity cost or resource pricing. By setting an appropriate charge for the shelf space the... View Details

Keywords: Marketing

2006
Article

Schumpeter's Plea: Historical Methods in the Study of Entrepreneurship

By: Rohit Daniel Wadhwani and Geoffrey Jones

This paper outlines the case for why and how historical methods are important to the study of entrepreneurship. We show that research in entrepreneurship has displayed declining attention to historical context since the field first emerged in the 1940s. We discuss why... View Details

Keywords: History; Research; Entrepreneurship