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    The Challenge of Digital Transformation

    The ubiquity of digital technology and internet connectivity is driving both new and old players across all industries to invest in new capabilities, define new business models, and compete in new ways. From software to automobiles, from healthcare to financial... View Details
    • July 2024
    • Case

    Knowledge-Enabled Financial Advice: Digital Transformation at Edward Jones

    By: Lauren Cohen, Richard Ryffel, Grace Headinger and Sophia Pan
    Edward Jones, a wealth management advisory firm that prided itself on its interpersonal connections and face-to-face interactions, was eager to augment their services with AI capabilities. Built on 1-to-1 close-knit relationships, the firm had more than 15,000 offices... View Details
    Keywords: Fintech; Innovation And Strategy; Financial Advisors; Big Data; Artificial Intelligence; Digitization; Financial Institutions; Business Strategy; Competitive Advantage; Technology Adoption; Business Plan; Technological Innovation; Interpersonal Communication; Communication Intention and Meaning; Communication Strategy; Transformation; Employee Stock Ownership Plan; Disruptive Innovation; Innovation Strategy; Innovation and Management; Innovation Leadership; Knowledge Acquisition; Knowledge Use and Leverage; Customer Relationship Management; AI and Machine Learning; Digital Strategy; Financial Services Industry; St. Louis; Missouri; United States; Canada
    Related
    • April 2019 (Revised June 2019)
    • Case

    From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves' (A)

    By: Tsedal Neeley, JT Keller and James Barnett
    Thierry Breton, chairman and CEO of IT company Atos, faced a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he was ready to take the next crucial step. Breton was convinced that rapid digital... View Details
    Keywords: Dual Digital Transformation; Transformation; Disruption; Employees; Competency and Skills; Training; Decision Making; Digital Transformation
    Related
    • May 16 2019
    • Brochure

    Digital Transformation Comparison Chart

    • 2022
    • Blog Post

    Leading Successful Digital Transformation

    By: Sunil Gupta
    Keywords: Digital Strategy; Digital Transformation
    Related
    • October 2021 (Revised February 2022)
    • Case

    Newsweek: Driving a Digital First Strategy

    By: Lynda M. Applegate and Suraj Srinivasan
    The case describes the transformation at Newsweek, the storied news magazine that had fallen from its commanding position as a premier print publication unable to find its footing in the fast changing digital media landscape. After buying Newsweek and taking over as... View Details
    Keywords: Transformation; Strategy; Internet and the Web; Analytics and Data Science; Performance Evaluation; Partners and Partnerships
    Related
    • Dec 07 2022
    • Brochure

    Digital Transformation Certificate Brochure

    • 04 Jun 2021
    • News

    Inside IKEA’s Digital Transformation

    • September 2024
    • Case

    Navigating Digital Transformation at Carrefour

    By: Sunil Gupta and Emilie Billaud
    In 2023, Elodie Perthuisot, Carrefour’s Executive Director for e-commerce and digital transformation, met with CEO Alexandre Bompard to discuss strategies for the company’s digital initiatives. Carrefour, a global retail giant with over 14,300 stores across 40... View Details
    Keywords: Change Management; Talent and Talent Management; Decisions; Digital Strategy; Technology Adoption; Leading Change; Goals and Objectives; Resource Allocation; Digital Marketing; E-commerce; Operations; Logistics; Business Processes; Organizational Culture; Strategic Planning; Alliances; Partners and Partnerships; Competitive Advantage; Digital Transformation; Retail Industry; Food and Beverage Industry; Europe
    Related
    • August 2018
    • Supplement

    Garanti Payment Systems: Digital Transformation Strategy (B)

    By: Shelle M. Santana and Esel Çekin
    Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage... View Details
    Keywords: Loyalty Programs; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Bank; Banking; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital; Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation
    Related
    • 12 Sep 2023
    • Cold Call Podcast

    Can Remote Surgeries Digitally Transform Operating Rooms?

    Keywords: Health
    • March 2022
    • Teaching Note

    Farfetch: Digital Transformation for Luxury Brands

    By: Jill Avery and Sunil Gupta
    Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details
    Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Fashion Industry; London; United Kingdom; Portugal
    Related
    • 21 Jan 2020
    • News

    The Convergence of Digital and Commercial Transformations

    • August 2018
    • Case

    Garanti Payment Systems: Digital Transformation Strategy (A)

    By: Shelle M. Santana and Esel Çekin
    Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details
    Keywords: Loyalty Program; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Banks; Banking; Credit Card; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation; Financial Services Industry
    Related
    • Blog

    Is the Digital Transformation Certificate Right for You?

    Transformation Certificate. Build Your Strategic Edge Designed for executives in a wide range of roles, the Digital Transformation Certificate recognizes the advanced learning... View Details
    • Dec 07 2022
    • Brochure

    Digital Transformation Certificate Comparison Chart

    • 2022
    • Book

    The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI

    By: Paul Leonardi and Tsedal Neeley
    The pressure to "be digital" has never been greater, but you can meet the challenge. The digital revolution is here, changing how work gets done, how industries are structured, and how people from all walks of life work, behave, and relate to each other. To thrive... View Details
    Keywords: Digital; Artificial Intelligence; Big Data; Digital Transformation; Technological Innovation; Transformation; Learning; Competency and Skills
    Related
    • TeachingInterests

    Digital Innovation and Transformation – MBA Elective Curriculum

    By: Feng Zhu
     

    Digital Innovation and Transformation is designed to equip students to confidently help conceive, lead and execute digital innovation initiatives and develop new business models for existing and insurgent organizations. The basic premise of the course... View Details

    • Oct 19 2023
    • Testimonial

    Becoming the Catalyst for Digital Transformation

    • 25 Mar 2015
    • HBS Case

    Tate’s Digital Makeover Transforms the Traditional Museum

    four museums, including the acclaimed Tate Modern—has pushed the boundaries of what an art museum can be. Its journey may be both a road map and a caution for many institutions—cultural and business—as they begin to explore the promise of View Details
    Keywords: by Michael Blanding; Education