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  • All HBS Web  (2,426)
    • People  (2)
    • News  (449)
    • Research  (1,773)
    • Events  (13)
    • Multimedia  (7)
  • Faculty Publications  (918)
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  • February 2008 (Revised May 2009)
  • Supplement

Avaya (D): Early Results of the Demand Generation Initiative

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Cooperation; Sales
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Godes, David B. "Avaya (D): Early Results of the Demand Generation Initiative." Harvard Business School Supplement 508-051, February 2008. (Revised May 2009.)
  • 2025
  • Working Paper

Climate Risk and the U.S. Insurance Gap: Measurement, Drivers and Implications

By: Parinitha Sastry, Tess Scharlemann, Ishita Sen and Ana-Maria Tenekedjieva
In a world with rising risk, how much are U.S. households willing to pay for homeowners insurance, and what does their demand imply for the future of insurance markets? We provide the first estimates of household willingness to pay for homeowners insurance and the... View Details
Keywords: Climate Change; Risk and Uncertainty; Insurance; Personal Finance; Consumer Behavior; Mortgages
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Sastry, Parinitha, Tess Scharlemann, Ishita Sen, and Ana-Maria Tenekedjieva. "The Limits of Insurance Demand and the Growing Protection Gap." Harvard Business School Working Paper, No. 25-054, February 2025.
  • 20 May 2020
  • News

How Will COVID-19 Change Demand for Office Space?

  • June 2010
  • Case

FoldRite Furniture Company: Planning to Meet a Surge in Demand

By: Steven C. Wheelwright and Afarin Bellisario
Demand for folding and stackable chairs and tables at FoldRite Furniture Co. is unexpectedly strong. The company spent the previous two years improving manufacturing quality and efficiency, dropping poor-performing product lines, developing new products that are... View Details
Keywords: Manufacturing; Production Capacity; Production Scheduling; Risk Management; Growth Management; Production; Logistics; Order Taking and Fulfillment; Business Strategy; Manufacturing Industry; Consumer Products Industry; United States; Europe
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Wheelwright, Steven C., and Afarin Bellisario. "FoldRite Furniture Company: Planning to Meet a Surge in Demand." Harvard Business School Brief Case 104-555, June 2010.
  • 31 Jan 2012
  • Working Paper Summaries

Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior

Keywords: by David F. Drake
  • November–December 2018
  • Article

Online Network Revenue Management Using Thompson Sampling

By: Kris J. Ferreira, David Simchi-Levi and He Wang
We consider a network revenue management problem where an online retailer aims to maximize revenue from multiple products with limited inventory constraints. As common in practice, the retailer does not know the consumer's purchase probability at each price and must... View Details
Keywords: Online Marketing; Revenue Management; Revenue; Management; Marketing; Internet and the Web; Price; Mathematical Methods
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Ferreira, Kris J., David Simchi-Levi, and He Wang. "Online Network Revenue Management Using Thompson Sampling." Operations Research 66, no. 6 (November–December 2018): 1586–1602.
  • 25 Oct 2017
  • News

Demanding a Bachelor’s Degree for a Middle-Skill Job Is Just Plain Dumb

  • March 2011
  • Module Note

Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay

By: David J. Collis
This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details
Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation
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Collis, David J. "Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay." Harvard Business School Module Note 711-495, March 2011.
  • 29 Jul 2022
  • News

Will Demand for Women Executives Finally Shrink the Gender Pay Gap?

  • May 2014
  • Article

Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment

By: Shawn A. Cole, Daniel Stein and Jeremy Tobacman
This paper estimates how experimentally-manipulated experiences with a novel financial product, rainfall index insurance, affect subsequent insurance demand. Using a seven-year panel, we develop three main findings. First, recent experience matters for demand,... View Details
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Cole, Shawn A., Daniel Stein, and Jeremy Tobacman. "Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment." American Economic Review: Papers and Proceedings 104, no. 5 (May 2014): 284–290.
  • April 2023
  • Case

Strive Asset Management

By: Suraj Srinivasan, Lynn S. Paine and Aldo Sesia
Strive Asset Management, which launched in 2022, was actively targeting several leading U.S. companies in the upcoming 2023 proxy voting season to stop acquiescing to those large asset managers and other institutional shareholders who were pressing those companies to... View Details
Keywords: ESG; Shareholder Activism; Asset Management; Investment Funds; Corporate Governance; Risk Management; Climate Change; Diversity; Equity; Financial Services Industry; United States
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Srinivasan, Suraj, Lynn S. Paine, and Aldo Sesia. "Strive Asset Management." Harvard Business School Case 123-088, April 2023.
  • 09 Jul 2024
  • Research & Ideas

Are Management Consulting Firms Failing to Manage Themselves?

After nearly a decade of uninterrupted growth, strategic consulting firms are now facing one of their most challenging periods in memory, prompting widespread cutbacks in staff and changes to recruiting. How did these firms get to this painful point? In response to... View Details
Keywords: by David Fubini; Consulting
  • 2018
  • Working Paper

Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape

By: Das Narayandas and Mihnea C. Moldoveanu
Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education,... View Details
Keywords: Executive Education; Internet and the Web; Disruption; Management Skills; Leadership Development
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Narayandas, Das, and Mihnea C. Moldoveanu. "Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape." Harvard Business School Working Paper, No. 17-020, September 2016. (Revised June 2018.)
  • 2007
  • Other Unpublished Work

Effects of Inventory on Demand for Rentals in the Home Video Market

By: Ioannis Ioannou, Julie Mortimer and Richard Mortimer
Retailer inventory decisions can greatly influence observed demand for a product by affecting, among other things, product availability (stock-outs) and product visibility in the store. These inventory decisions are affected by numerous factors including vertical... View Details
Keywords: Decisions; Demand and Consumers; Supply Chain Management; Competition; Contracts; Entertainment and Recreation Industry; United States
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Ioannou, Ioannis, Julie Mortimer, and Richard Mortimer. "Effects of Inventory on Demand for Rentals in the Home Video Market." December 2007.
  • 02 Feb 2015
  • Working Paper Summaries

Mobile Money: The Effect of Service Quality and Competition on Demand

Keywords: by Karthik Balasubramanian & David F. Drake; Banking
  • 18 Aug 2003
  • Research & Ideas

How New Managers Become Great Managers

demands of their jobs. In this regard, studies that compare high-potential managers who have "derailed" (become plateaued or terminated) with high-potential managers... View Details
Keywords: by Linda Hill
  • February 2023
  • Article

Increasing the Demand for Workers with a Criminal Record

By: Zoë Cullen, Will Dobbie and Mitchell Hoffman
State and local policies increasingly restrict employers’ access to criminal records, but without addressing the underlying reasons that employers may conduct criminal background checks. Employers may thus still want to ask about a job applicant’s criminal record... View Details
Keywords: Criminal Record; Hiring; Background Checks; Recruitment; Insurance
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Cullen, Zoë, Will Dobbie, and Mitchell Hoffman. "Increasing the Demand for Workers with a Criminal Record." Quarterly Journal of Economics 138, no. 1 (February 2023): 103–150.
  • 09 Feb 2018
  • News

Colleges and businesses team up to fill demand for skilled workers

  • March 2023 (Revised December 2023)
  • Background Note

Economic Analysis: The Hidden Costs of Layoffs and Managing Staff Reductions

By: Sandra J. Sucher, Marilyn Morgan Westner and Christopher Diak
Globally, over the past fifty years, more companies have used layoffs to cut costs during periods of decreased demand or economic downturns. But layoffs have far-reaching consequences, generate hidden costs, and harm the company in myriad ways. This note reviews ways... View Details
Keywords: Human Resource Management; Layoffs; Furloughs; Human Resources; Management Practices and Processes; Employee Relationship Management; Resignation and Termination; Compensation and Benefits; United States
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Sucher, Sandra J., Marilyn Morgan Westner, and Christopher Diak. "Economic Analysis: The Hidden Costs of Layoffs and Managing Staff Reductions." Harvard Business School Background Note 323-073, March 2023. (Revised December 2023.)
  • 21 Jul 2021
  • News

Chipmakers Betting Demand Will Maintain When Capacity Added: Willy Shih

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