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Show Results For
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All HBS Web
(8,852)
- People (21)
- News (1,607)
- Research (5,544)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,841)
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- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand...
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Laura Singleton (MBA 1988)
- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details
- 24 Apr 2014
- News
Creating connections among consumers
Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world of online reviews and ratings....
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- 26 Jan 2015
- News
Catering to women consumers
Time Inc. former chairman and CEO Ann Moore (MBA 1978) changed the landscape of magazine publishing—and advertising—when she introduced Real Simple and InStyle. (Published January 2015)
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- 06 Feb 2009
- News
Keeping a keen eye on consumer behaviour
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do...
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- 07 Dec 2015
- News
Nurturing a Healthy Food System for Producers and Consumers
Andrew Kendall (MBA 1988) is on a mission to change the way New England eats. As executive director of the Henry P. Kendall Foundation, his family’s philanthropic organization, he is dedicated to creating a “resilient and healthy food...
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- 12 Jul 2008
- News
LAND HOE: Demand surges for local food
- 01 Dec 2020
- News
Digital Health Care: Empowering Consumers
these trends? Professor Regina Herzlinger on creating breakthrough services, products, and business models in health care Consumers are busy. It used to be that we called health care View Details
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April White
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
TUFANO: His new consumer finance elective is part of a broader effort to legitimize the field as an important area for research and teaching. Last spring HBS became the first top-ranked U.S. business school...
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- 20 May 2020
- News
How Will COVID-19 Change Demand for Office Space?
- 05 Feb 2020
- News
Under Armour Dumped Its App, and Consumers Feel the Heartbreak
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where...
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- 20 Apr 2017
- News
Making Health Insurance That Consumers Actually Like
- 17 Sep 2013
- News
How sales and coupons persuade consumers to spend more money
- 24 Jun 2016
- News
Health insurance mergers put consumers last
- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- 20 Dec 2018
- News