Publications

Purchase

July 2017
Article

The Impact of 'Display-Set' Options on Decision-Making

By: Uma R. Karmarkar

The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options and make decisions between them. Here, I examine whether a “display set” of visible but unavailable options can exert these same types of... View Details

Keywords: Decision Making Process; Heuristics; Similarity; Categorization; Marketing Insight; Marketing; Choice; Choice Architecture; Choice Sets; Display; Retail; Consumer Behavior; Decision Choices and Conditions; Decisions; Decision Making; Retail Industry; Consumer Products Industry

2007
Working Paper

Recognizing the New: A Multi-Agent Model of Analogy in Strategic Decision-Making

By: Giovanni Gavetti and Massimo Warglien

In novel environments, strategic decision-making is often premised on analogy, and recognition lies at its heart. Recognition refers to a class of cognitive processes through which a problem is interpreted associatively in terms of something that has been experienced... View Details

Keywords: Interpersonal Communication; Decision Choices and Conditions; Mathematical Methods; Cognition and Thinking; Power and Influence

07 Sep 2016
Working Paper Summaries

Decision-Making by Precedent and the Founding of American Honda (1948–1974)

Keywords: by Ramon Casadesus-Masanell and John Heilbron; Auto

12 Nov 2018
Research & Ideas

'Always On' Isn't Always Best for Team Decision-Making

the other parts of the problem,” Shore says. “In that sense, it’s like a model for complex business decision-making because, usually, interesting problems are not just a matter of tweaking one variable up a little bit or down a little... View Details

Keywords: by Roberta Holland

2000
Dissertation

Strategic Decision-Making Processes: Achieving Efficiency and Consensus Simultaneously

By: Michael A. Roberto

Article

It's Time to Reset Decision-Making in Your Organization

By: Boris Groysberg and Sarah Abbott

1990
Article

The Institutionalization of Wealth: Changing Patterns of Investment Decision-Making

By: André Perold and Jay O. Light

Keywords: Wealth; Investment; Decision Making

1987
Chapter

The Institutionalization of Wealth: Changing Patterns of Investment Decision-Making

By: André Perold and Jay O. Light

Keywords: Decision Making; Trends; Investment; Wealth

Article

Effects of Description of Options on Parental Perinatal Decision-Making

By: Marlyse F. Haward, Leslie K. John, John M. Lorenz and Baruch Fischhoff

Objective: To examine whether parents' delivery room management decisions for extremely preterm infants are influenced by (a) the degree of detail with which options-comfort care (CC) or intensive care (IC)-are presented or (b) their order of presentation. Methods: 309... View Details

Keywords: Decision Making; Values and Beliefs; Personal Characteristics; Attitudes; Motivation and Incentives; Family and Family Relationships; Health Care and Treatment

1987
Casebook

Cases in Business Decision-Making (with Education Development Center, Inc.)

By: David A. Garvin

Keywords: Cases; Decision Making; Business Ventures

2009
Book

Shaking the Globe: Courageous Decision-Making in a Changing World

By: Blythe J. McGarvie

09 Nov 2007
Working Paper Summaries

Recognizing the New: A Multi-Agent Model of Analogy in Strategic Decision-Making

Keywords: by Giovanni M. Gavetti & Massimo Warglien

2019
Article

Structural Balance Emerges and Explains Performance in Risky Decision-Making

By: Omid Askarisichani, Jacqueline N. Lane, Francesco Bullo, Noah E. Friedkin, Ambuj K. Singh and Brian Uzzi

Polarization affects many forms of social organization. A key issue focuses on which affective relationships are prone to change and how their change relates to performance. In this study, we analyze a financial institutional over a two-year period that employed 66... View Details

Keywords: Polarization; Structural Balance; Performance; Groups and Teams; Risk and Uncertainty; Decision Making

August 2015
Article

Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making

By: Uma R. Karmarkar, Baba Shiv and Brian Knutson

Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details

Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry