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  • All HBS Web  (174)
    • News  (32)
    • Research  (99)
    • Events  (2)
  • Faculty Publications  (36)

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  • All HBS Web  (174)
    • News  (32)
    • Research  (99)
    • Events  (2)
  • Faculty Publications  (36)
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  • April 2025 (Revised May 2025)
  • Case

Adobe: GenAI Opportunity or Threat?

By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details
Keywords: Customer Relationship Management; Ethics; AI and Machine Learning; Trust; Business Strategy; Technology Industry; San Jose
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Gupta, Sunil, Rajiv Lal, and Allison Ciechanover. "Adobe: GenAI Opportunity or Threat?" Harvard Business School Case 525-052, April 2025. (Revised May 2025.)
  • 07 Jun 2016
  • First Look

June 7, 2016

May 2016 American Economic Review: Papers and Proceedings International Data on Measuring Management Practices By: Bloom, Nicholas, Renata Lemos, Raffaella Sadun, Daniela Scur, and John Van Reenen Abstract—We examine methods used to... View Details
Keywords: Sean Silverthorne
  • December 1999 (Revised January 2002)
  • Background Note

Overview of the Project Finance Market, An

By: Benjamin C. Esty, Suzanne I. Harris and Kathleen G. Krueger
This case introduces the field of project finance and supplies a statistical overview of the project finance market as of the mid=to late 1990s. It consists of four sections. The first section defines project finance and contrasts it with other well-known forms of... View Details
Keywords: Markets; Investment; Projects; Project Finance
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Esty, Benjamin C., Suzanne I. Harris, and Kathleen G. Krueger. "Overview of the Project Finance Market, An." Harvard Business School Background Note 200-028, December 1999. (Revised January 2002.)
  • February 2005 (Revised May 2005)
  • Case

Intelliseek

Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and... View Details
Keywords: Internet and the Web; Information Technology; Consumer Behavior; Knowledge Management; Marketing Reference Programs; Web Services Industry
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Wathieu, Luc R., and Allan Friedman. "Intelliseek." Harvard Business School Case 505-061, February 2005. (Revised May 2005.)
  • 2012
  • Book

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

By: Noam Wasserman
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: Should they go it alone or bring in cofounders, hires, and investors to help build the business? More than just financial rewards... View Details
Keywords: Entrepreneurship; Business Startups; Partners and Partnerships; Social Psychology; Outcome or Result
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Wasserman, Noam. The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup. Kauffman Foundation Series on Innovation and Entrepreneurship. Princeton University Press, 2012. (Academy of Management award - One of Top Five Business Books of the Year Independent Publishers Association - Top Business Books of the Year, Entrepreneurship category (Axiom-Silver award))
  • Spring 2014
  • Article

Leveraging Crowdsourced Peer-to-Peer Assessments to Enhance the Case Method of Learning

By: Jill Avery
Many marketing educators use the case method to help their students strengthen their decision-making skills. Rigorous class participation is essential to achieving learning objectives in case method learning. One challenge for case method instructors is the assessment... View Details
Keywords: Case Method Teaching; Marketing; Business Education; Teaching; Education Industry
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Avery, Jill. "Leveraging Crowdsourced Peer-to-Peer Assessments to Enhance the Case Method of Learning." Journal for Advancement of Marketing Education 22, no. 1 (Spring 2014): 1–15.
  • 21 Aug 2012
  • First Look

First Look: August 21

novel dataset on algorithmic programming contests that contains data on individual effort, risk taking, and cognitive errors that may underlie tournament performance outcomes. We find that competitors on average react negatively to an... View Details
Keywords: Sean Silverthorne
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

replicate CIMIT at other locations around the globe. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608036 Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A) Harvard... View Details
Keywords: Martha Lagace
  • 27 Mar 2012
  • First Look

First Look: March 27

it and demonstrates why the easy short-term choice is often the most perilous in the long-term. The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining... View Details
Keywords: Carmen Nobel
  • Article

Doing Business with Strangers: Reputation in Online Service Marketplaces

By: Antonio Moreno and Christian Terwiesch
Online service marketplaces allow service buyers to post their project requests and service providers to bid for them. To reduce the transactional risks, marketplaces typically track and publish previous seller performance. By analyzing a detailed transactional data... View Details
Keywords: Online Service Marketplace; Procurement; Auctions; Reputation; Bids and Bidding
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Moreno, Antonio, and Christian Terwiesch. "Doing Business with Strangers: Reputation in Online Service Marketplaces." Information Systems Research 25, no. 4 (December 2014): 865–886.
  • 2021
  • Working Paper

How to Fix ESG Reporting

By: Robert S. Kaplan and Karthik Ramanna
Investors, advocacy groups, academics, and the 200 CEOs of the US Business Roundtable have asked corporations to take on an added purpose beyond a narrow pursuit of shareholder value. In response, many companies now issue ESG (Environmental, Societal, and Governance)... View Details
Keywords: ESG Reporting; Sustainability; Corporate Purpose; Greenhouse Gas; Activity-Based Costing; Environmental Sustainability; Environmental Management; Corporate Social Responsibility and Impact; Measurement and Metrics; Goals and Objectives; Agreements and Arrangements; Corporate Accountability
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Kaplan, Robert S., and Karthik Ramanna. "How to Fix ESG Reporting." Harvard Business School Working Paper, No. 22-005, July 2021.
  • June 2023
  • Article

How New Ideas Diffuse in Science

By: Mengjie Cheng, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith and Daniel A. McFarland
What conditions help new ideas spread? Can knowledge entrepreneurs’ position and develop new ideas in ways that help them take off? Most innovation research focuses on products and their reference. That focus ignores the ideas themselves and the broader ideational... View Details
Keywords: Innovation Adoption; Natural Language Processing; Knowledge; Science; Innovation and Invention; Knowledge Sharing; Analytics and Data Science
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Cheng, Mengjie, Daniel Scott Smith, Xiang Ren, Hancheng Cao, Sanne Smith, and Daniel A. McFarland. "How New Ideas Diffuse in Science." American Sociological Review 88, no. 3 (June 2023): 522–561.
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

  Working PapersIntra-Industry Foreign Direct Investment Authors:Laura Alfaro and Andrew Charlton Abstract We use a new firm-level data set that establishes the location, ownership, and activity of 650,000 multinational subsidiaries—close... View Details
Keywords: Martha Lagace
  • 11 Feb 2014
  • First Look

First Look: February 11

on clinician productivity in ambulatory settings. Study Design: We examined EHR use in primary care practices that implemented a web-based EHR from athenahealth (n = 42) over 3 years (695 practice-month observations). Practices were predominantly small and spread... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2023
  • Research & Ideas

The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections

helpful to your company.” The study’s findings also underscore the growing possibility of mining “nuanced and granular” social media data to understand how and why employee networks form and what advantages... View Details
Keywords: by Ben Rand
  • 05 Dec 2006
  • First Look

First Look: December 5, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207059 Texas Gulf Sulphur: The Timmins Ontario Mine Harvard Business School Case 204-114 Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 08 Dec 2015
  • First Look

December 8, 2015

managers contemplating the use of performance goals or targets within nonprofit organizations, our results suggest careful consideration about the extent to which they may render other incentives less effective. Download working paper:... View Details
Keywords: Sean Silverthorne
  • 18 Apr 2023
  • Research & Ideas

What Happens When Banks Ditch Coal: The Impact Is 'More Than Anyone Thought'

Consumers who are eager to mitigate climate change can take many actions, such as reducing the number of airline flights they take or installing solar panels on their homes. But the planet is in a race against time, and individual action alone won’t help most countries... View Details
Keywords: by Barbara DeLollis; Financial Services; Mining
  • September 1991
  • Case

All American Pipeline

By: Timothy A. Luehrman
Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details
Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas
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Luehrman, Timothy A. "All American Pipeline." Harvard Business School Case 292-040, September 1991.
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
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