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  • All HBS Web  (7,121)
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  • September 2016 (Revised October 2016)
  • Technical Note

Internet Data Capping Note

By: Shane Greenstein, Lisa Cox and Christine Snively
In April 2016, U.S. federal regulators approved Charter Communications’ acquisition of Time Warner Cable (TWC). The Department of Justice (DoJ) and Federal Communications Commission (FCC), however, stipulated that the new company could not apply data caps or introduce... View Details
Keywords: Internet Service Provider; Data Caps; Compression; Information Technology; Internet and the Web; United States
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Greenstein, Shane, Lisa Cox, and Christine Snively. "Internet Data Capping Note." Harvard Business School Technical Note 617-003, September 2016. (Revised October 2016.)
  • Teaching Interest

Data Science and AI for Leaders

By: Dennis Campbell
Modern business increasingly relies... View Details
Keywords: Artificial Intelligence; Data Science
  • February 2021 (Revised May 2021)
  • Case

SafeGraph: Selling Data as a Service

By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover
Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on... View Details
Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States
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Nanda, Ramana, Abhishek Nagaraj, and Allison Ciechanover. "SafeGraph: Selling Data as a Service." Harvard Business School Case 821-082, February 2021. (Revised May 2021.)
  • Teaching Interest

Big Data Analytics and Machine Learning

Big data in the context of marketing, management, and innovation strategy. Machine Learning algorithms and tools. 
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Keywords: Big Data; Machine Learning; Analytics
  • Article

What to Do When Someone Angrily Challenges Your Data

By: Jon M. Jachimowicz
Keywords: Data
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Jachimowicz, Jon M. "What to Do When Someone Angrily Challenges Your Data." Harvard Business Review (website) (April 5, 2017).
  • January 2021 (Revised May 2021)
  • Case

Amazon Shopper Panel: Paying Customers for Their Data

By: Eva Ascarza and Ayelet Israeli
This case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers’ privacy in the digital age, the value of customers’ own... View Details
Keywords: Data Analytics; Data Privacy; Data Management; "Marketing Analytics"; Marketing Communication; Marketing Research; Data-driven Management; E-Commerce Strategy; Ethical Decision Making; CRM; Consumer Protection; Targeted Advertising; Targeted Policies; Data Ownership; Marketing; Research; Marketing Communications; Analytics and Data Science; Management; Customer Relationship Management; Ethics; E-commerce; Retail Industry; Technology Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Amazon Shopper Panel: Paying Customers for Their Data." Harvard Business School Case 521-058, January 2021. (Revised May 2021.)
  • June 2018 (Revised January 2019)
  • Background Note

Visualizing Data & Effective Communication

By: Srikant M. Datar and Caitlin N. Bowler
This note explores three specific ways an analyst can use visualization. Section 1 considers visualization to explore data. Section 2 discusses visualization as a tool for developing a deeper understanding of trends and phenomena encoded in the data. Section 3... View Details
Keywords: Data Visualization; Graphical Guidelines; Charts; Analytics and Data Science; Communication
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Datar, Srikant M., and Caitlin N. Bowler. "Visualizing Data & Effective Communication." Harvard Business School Background Note 118-114, June 2018. (Revised January 2019.)
  • November 2018
  • Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann
In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details
Keywords: Sports Data; Data; Sport; Sportradar; Football; Soccer; Gambling; Betting; Betting Markets; Statistics; Odds; Live Data; Bookmakers; Betradar; Visualization; Integrity; Monitoring; Gaming; Streaming; 2013; St.Gallen; Algorithm; Mathematical Modeling; Carsten Koerl; Betandwin; Bwin; Wagering; Probability; Sports; Analytics and Data Science; Mathematical Methods; Games, Gaming, and Gambling; Transition; Strategy; Media; Sports Industry; Technology Industry; Information Technology Industry; Media and Broadcasting Industry; Europe; Switzerland; Asia; Austria; Germany; England
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Casadesus-Masanell, Ramon, Karen Elterman, and Oliver Gassmann. "Sportradar (A): From Data to Storytelling." Harvard Business School Case 719-429, November 2018.
  • 2021
  • Working Paper

The Value of Data and Its Impact on Competition

By: Marco Iansiti
Common regulatory perspective on the relationship between data, value, and competition in online platforms has increasingly centered on the volume of data accumulated by incumbent firms. This view posits the existence of "data network effects," where more data leads to... View Details
Keywords: Online Platforms; Data Network Effects; Analytics and Data Science; Value; Competition; Digital Platforms
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Iansiti, Marco. "The Value of Data and Its Impact on Competition." Harvard Business School Working Paper, No. 22-002, July 2021.
  • First Quarter 2013
  • Article

Big Data in the Age of the Telegraph

By: Caitlin C. Rosenthal
Daniel McCallum's 1854 organizational chart for the New York and Erie Railroad resembled a tree rather than a pyramid. It empowered frontline managers by clarifying data flows. View Details
Keywords: Big Data; Telegraph; Organizational Charts; History; Data and Data Sets; Business History; Information Technology; Organizational Structure; Rail Industry
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Rosenthal, Caitlin C. "Big Data in the Age of the Telegraph." McKinsey Quarterly, no. 1 (First Quarter 2013): 13–18.
  • 2019
  • Working Paper

Large-Scale Demand Estimation with Search Data

By: Tomomichi Amano, Andrew Rhodes and Stephan Seiler
In many online markets, traditional methods of demand estimation are difficult to implement because assortments are very large and individual products are sold infrequently. At the same time, data on consumer search (i.e., browsing) behavior are often available and are... View Details
Keywords: High-dimensional Data; Demand Estimation; Consideration Sets; Consumer Search
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Amano, Tomomichi, Andrew Rhodes, and Stephan Seiler. "Large-Scale Demand Estimation with Search Data." Harvard Business School Working Paper, No. 19-022, September 2018. (Revised June 2019. Stanford University Research Paper, No. 18-36, 8-20 2018.)
  • 2020
  • Working Paper

An Empirical Guide to Investor-Level Private Equity Data from Preqin

By: Juliane Begenau, Claudia Robles-Garcia, Emil Siriwardane and Lulu Wang
This note provides guidance on the use of investor-level private equity data from Preqin for empirical research. Preqin primarily sources its cash flow data through Freedom of Information Act (FOIA) requests with U.S. public pensions. Our focus is on the components of... View Details
Keywords: Private Equity Returns; Prequin Data; Private Equity; Analytics and Data Science; Investment Return
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Begenau, Juliane, Claudia Robles-Garcia, Emil Siriwardane, and Lulu Wang. "An Empirical Guide to Investor-Level Private Equity Data from Preqin." Working Paper, December 2020.
  • February 2017 (Revised April 2018)
  • Case

Shopkick: The Power of Shopper Data

By: John Deighton, Allison Ciechanover and Mike Horia Todorescu
Keywords: Big Data; Mobile App; Marketing; Mobile and Wireless Technology; Analytics and Data Science
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Deighton, John, Allison Ciechanover, and Mike Horia Todorescu. "Shopkick: The Power of Shopper Data." Harvard Business School Case 517-069, February 2017. (Revised April 2018.)
  • 2021
  • Working Paper

Invisible Primes: Fintech Lending with Alternative Data

By: Marco Di Maggio, Dimuthu Ratnadiwakara and Don Carmichael
We exploit anonymized administrative data provided by a major fintech platform to investigate whether using alternative data to assess borrowers’ creditworthiness results in broader credit access. Comparing actual outcomes of the fintech platform’s model to... View Details
Keywords: Fintech Lending; Alternative Data; Machine Learning; Algorithm Bias; Finance; Information Technology; Financing and Loans; Analytics and Data Science; Credit
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Di Maggio, Marco, Dimuthu Ratnadiwakara, and Don Carmichael. "Invisible Primes: Fintech Lending with Alternative Data." Harvard Business School Working Paper, No. 22-024, October 2021.
  • February 2019 (Revised August 2019)
  • Case

Maccabitech: The Promise of Israel's Healthcare Data

By: Scott Duke Kominers and Carin-Isabel Knoop
Dr. Varda Shalev bridges technology and medicine through Maccabitech, a "research and innovation wing" of Israel's Maccabi Healthcare Services (MHS) that partners with research institutions, pharmaceutical companies, and startups. Shalev hopes to scale Maccabitech's... View Details
Keywords: Big Data; Healthcare; Analytics and Data Science; Digital Platforms; Health Care and Treatment; Innovation and Invention; Research; Entrepreneurship; Risk Management; Israel
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Kominers, Scott Duke, and Carin-Isabel Knoop. "Maccabitech: The Promise of Israel's Healthcare Data." Harvard Business School Case 819-032, February 2019. (Revised August 2019.)
  • May 2022
  • Case

TikTok and National Security: Investment in an Age of Data Sovereignty?

By: Jeremy Friedman, Sarah Bauerle Danzman and David Lane
This case covers TikTok’s purchase of Musical.ly and the reaction of the United States government, including the review of the purchase by the Committee on Foreign Investment in the United States (CFIUS) and the reaction of the presidential administration of Donald... View Details
Keywords: Data Security; Mergers and Acquisitions; Cybersecurity; Internet and the Web; International Relations; Laws and Statutes; Globalized Firms and Management
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Friedman, Jeremy, Sarah Bauerle Danzman, and David Lane. "TikTok and National Security: Investment in an Age of Data Sovereignty?" Harvard Business School Case 722-020, May 2022.
  • February 2021 (Revised June 2021)
  • Case

Bairong and the Promise of Big Data

By: Lauren Cohen, Xiaoyan Zhang and Spencer C.N. Hagist
Bairong CEO Felix Zhang, in launching his credit scoring start-up that incorporates 74,000 variables per individual, found strong initial success. However, the shifting regulatory environment, growing breadth of competitors, difficulties in retaining top talent, and... View Details
Keywords: Fintech; Big Data; Artificial Intelligence; Credit Scoring; Finance; Credit; Business Startups; AI and Machine Learning; Analytics and Data Science; China
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Cohen, Lauren, Xiaoyan Zhang, and Spencer C.N. Hagist. "Bairong and the Promise of Big Data." Harvard Business School Case 221-068, February 2021. (Revised June 2021.)
  • May 2017 (Revised March 2018)
  • Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
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Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
  • Article

A 5-Step Process to Get More Out of Your Organization's Data

By: Jon M. Jachimowicz
Keywords: Data
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Jachimowicz, Jon M. "A 5-Step Process to Get More Out of Your Organization's Data." Harvard Business Review (website) (March 16, 2017).
  • 2022
  • Working Paper

Where the Cloud Rests: The Location Strategies of Data Centers

By: Shane Greenstein and Tommy Pan Fang
This study provides an analysis of the entry strategies of third-party data centers in the United States. We examine the market before the pandemic in 2018 and 2019, when supply and demand for data services were geographically stable. We compare with the entry... View Details
Keywords: Cloud Computing; Location Strategies; Data Centers; Information Infrastructure
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Greenstein, Shane, and Tommy Pan Fang. "Where the Cloud Rests: The Location Strategies of Data Centers." Harvard Business School Working Paper, No. 21-042, September 2020. (Revised June 2022.)
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