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    • All HBS Web  (254)
      • Faculty Publications  (137)

      Das NarayandasRemove Das Narayandas →

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      • July 2019
      • Case

      LaCroix Sparkling Water (Abridged)

      By: Tomomichi Amano, Das Narayandas and Kerry Herman
      Launched in 1981 as an “all occasion” sparkling water brand, LaCroix Sparkling Water has had a number of ups and downs as a brand. After being purchased by National Beverage in 1996, the brand was repositioned as a new, colorful, fun alternative to the other sparkling... View Details
      Keywords: Brands and Branding; Organizational Change and Adaptation; Industry Structures; Food and Beverage Industry
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      Amano, Tomomichi, Das Narayandas, and Kerry Herman. "LaCroix Sparkling Water (Abridged)." Harvard Business School Case 520-015, July 2019.
      • March–April 2019
      • Article

      The Future of Leadership Development

      By: Das Narayandas and Mihnea Moldoveanu
      The need for leadership development has never been more urgent. Companies of all sorts realize that to survive in today’s volatile, uncertain, complex, and ambiguous environment, they need different leadership skills and organizational capabilities from those that... View Details
      Keywords: Talent Management; Executive Education; Leadership Development; Business Education; Management Skills; Learning; Online Technology
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      Narayandas, Das, and Mihnea Moldoveanu. "The Future of Leadership Development." Harvard Business Review 97, no. 4 (March–April 2019): 40–48. (Spotlight Talent Management.)
      • May 2018 (Revised July 2018)
      • Case

      EY China (A): Strengthening Presence in a Critical Market

      By: Ashish Nanda, Das Narayandas and Lisa Rohrer
      Soon after being named regional managing partner for Ernst & Young (EY) China in September 2009, Albert Ng reflects on the enormity of challenges facing EY China. Despite EY Global's commitment to the China practice, EY China’s growth agenda has been reversed, post... View Details
      Keywords: Professional Services; International Management; Big Four; Strategy And Execution; Emerging Market; Strategy; Leadership; Global Range; Growth and Development Strategy; Emerging Markets; Accounting Industry; China
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      Nanda, Ashish, Das Narayandas, and Lisa Rohrer. "EY China (A): Strengthening Presence in a Critical Market." Harvard Business School Case 718-464, May 2018. (Revised July 2018.)
      • May 2018 (Revised July 2018)
      • Supplement

      EY China (B): An Emerging Giant

      By: Ashish Nanda, Das Narayandas and Lisa Rohrer
      The case outlines how regional managing partner (RMP) Albert Ng steered Ernst & Young (EY) China through a period of significant growth from 2009, when it was the smallest of the Big Four firms in China, to 2017, by when it had become the second largest firm. Partners... View Details
      Keywords: Professional Services; International Management; Big Four; Strategy And Execution; Emerging Market; Strategy; Growth Management; Leadership; Global Range; Emerging Markets; Competitive Strategy; Accounting Industry; China
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      Nanda, Ashish, Das Narayandas, and Lisa Rohrer. "EY China (B): An Emerging Giant." Harvard Business School Supplement 718-465, May 2018. (Revised July 2018.)
      • April 2018
      • Supplement

      Flipkart (B): The Ongoing Battle for India's E-Commerce Market

      By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
      In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details
      Keywords: Digital Platforms; Internet and the Web; Competition; Retail Industry; India
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      Gupta, Sunil, Das Narayandas, and Rachna Tahilyani. "Flipkart (B): The Ongoing Battle for India's E-Commerce Market." Harvard Business School Supplement 518-097, April 2018.
      • 2018
      • Working Paper

      Executive Education in the Digital Matrix: The Disruption of the Supply Landscape

      By: Mihnea Moldoveanu and Das Narayandas
      Even as the demand for managerial skills continues to grow, executive education worldwide has entered a period of disruption caused by the digitalization of content, connectivity, and communication. The current offerings of many executive education program providers... View Details
      Keywords: Executive Education; Internet and the Web; Disruption; Competency and Skills; Leadership Development
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      Moldoveanu, Mihnea, and Das Narayandas. "Executive Education in the Digital Matrix: The Disruption of the Supply Landscape." Harvard Business School Working Paper, No. 18-097, March 2018. (Revised June 2018.)
      • January 2018 (Revised March 2020)
      • Case

      SAP: Branding in the Digital Age

      By: Das Narayandas and Amram Migdal
      By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details
      Keywords: Brand Positioning; Marketing; Sales; Brands and Branding; Strategy; Technology Industry
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      Narayandas, Das, and Amram Migdal. "SAP: Branding in the Digital Age." Harvard Business School Case 518-058, January 2018. (Revised March 2020.)
      • September 12, 2017
      • Article

      What's the Right Kind of Bonus to Motivate Your Sales Force?

      By: Doug J. Chung and Das Narayandas
      Companies typically compensate their sales force by using some combination of salary, commission, and bonuses, but executives are often unsure which incentives provide the best motivation. Should bonuses be tied to quotas or should they be given unconditionally? Is it... View Details
      Keywords: Compensation and Benefits; Motivation and Incentives; Salesforce Management
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      Chung, Doug J., and Das Narayandas. "What's the Right Kind of Bonus to Motivate Your Sales Force?" Harvard Business Review (website) (September 12, 2017).
      • Article

      Study: More Frequent Sales Quotas Help Volume but Hurt Profits

      By: Doug J. Chung and Das Narayandas
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      Chung, Doug J., and Das Narayandas. "Study: More Frequent Sales Quotas Help Volume but Hurt Profits." Harvard Business Review (website) (August 14, 2017).
      • August 2017
      • Article

      Incentives versus Reciprocity: Insights from a Field Experiment

      By: Doug J. Chung and Das Narayandas
      We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of... View Details
      Keywords: Sales Force Compensation; Field Experiment; Heterogeneity; Loss Aversion; Reciprocity; Salesforce Management; Compensation and Benefits
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      Chung, Doug J., and Das Narayandas. "Incentives versus Reciprocity: Insights from a Field Experiment." Journal of Marketing Research (JMR) 54, no. 4 (August 2017): 511–524. (Lead article.)
      • January 2017 (Revised May 2019)
      • Case

      Paytm: Building a Payments Network

      By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
      By January 2017, Paytm, a mobile payments company that started in 2010, became India’s largest mobile payments platform with over 142 million users and $5 billion valuation. Could Paytm become a $100 billion company its founder Vijay Shekhar Sharma envisioned it be? View Details
      Keywords: Mobile Payments; Ecommerce; Mobile App; India; Entrepreneurship; Expansion; Service Operations; Mobile and Wireless Technology; E-commerce; Service Industry; India
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      Gupta, Sunil, Das Narayandas, and Rachna Tahilyani. "Paytm: Building a Payments Network." Harvard Business School Case 517-091, January 2017. (Revised May 2019.)
      • December 2016
      • Supplement

      Ron Johnson: A Career in Retail

      By: Ryan Raffaelli, Joshua D. Margolis and Das Narayandas
      This is a video supplement, to be used when teaching the Ron Johnson case. See abstract:

      In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his... View Details
      Keywords: Leadership; Leadership Development; Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Organizational Behavior; Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States
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      Raffaelli, Ryan, Joshua D. Margolis, and Das Narayandas. "Ron Johnson: A Career in Retail." Harvard Business School Multimedia/Video Supplement 417-704, December 2016.
      • 2018
      • Working Paper

      Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape

      By: Das Narayandas and Mihnea C. Moldoveanu
      Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education,... View Details
      Keywords: Executive Education; Internet and the Web; Disruption; Management Skills; Leadership Development
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      Narayandas, Das, and Mihnea C. Moldoveanu. "Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape." Harvard Business School Working Paper, No. 17-020, September 2016. (Revised June 2018.)
      • 2016
      • Working Paper

      The Skills Gap and the Near-Far Problem in Executive Education and Leadership Development

      By: Mihnea Moldoveanu and Das Narayandas
      Executive development programs have entered a period of rapid transformation, driven on one side by the proliferation of a new technological, cultural, and economic landscape commonly referred to as “digital disruption” and on the other by a widening gap between the... View Details
      Keywords: Information Technology; Executive Education; Disruption; Management Skills
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      Moldoveanu, Mihnea, and Das Narayandas. "The Skills Gap and the Near-Far Problem in Executive Education and Leadership Development." Harvard Business School Working Paper, No. 17-019, September 2016.
      • April 2016
      • Teaching Note

      Flipkart: Transitioning to a Marketplace Model

      By: Sunil Gupta and Das Narayandas
      In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be... View Details
      Keywords: India; Marketplaces; Digital Platforms; Internet and the Web; Market Entry and Exit; E-commerce; Retail Industry; India
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      Gupta, Sunil, and Das Narayandas. "Flipkart: Transitioning to a Marketplace Model." Harvard Business School Teaching Note 516-095, April 2016.
      • August 2015
      • Case

      Kjell & Company: Electronics Accessories Retail in the Nordics

      By: Krishna Palepu, Das Narayandas and Kerry Herman
      Swedish electronics accessories retailer Kjell is considering several issues as it plots its next stage of growth. How should it balance opportunities to expand retail stores into a new market (Oslo, Norway) with additional growth in its home market—Sweden—with... View Details
      Keywords: Consumer Electronics Accessories; Online Channel; Omni-channel; Private Equity; Retail; Salesforce Management; Performance Management; Marketing; Sales; Strategy; Scandinavia; Sweden; Norway
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      Palepu, Krishna, Das Narayandas, and Kerry Herman. "Kjell & Company: Electronics Accessories Retail in the Nordics." Harvard Business School Case 116-009, August 2015.
      • 2015
      • Working Paper

      Incentives versus Reciprocity: Insights from a Field Experiment

      By: Doug J. Chung and Das Narayandas
      We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of... View Details
      Keywords: Sales Force Compensation; Field Experiment; Heterogeneity; Loss Aversion; Reciprocity; Motivation and Incentives; Salesforce Management; Compensation and Benefits
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      Chung, Doug J., and Das Narayandas. "Incentives versus Reciprocity: Insights from a Field Experiment." Harvard Business School Working Paper, No. 15-084, April 2015. (Revised November 2015.)
      • 2014
      • Other Teaching and Training Material

      Marketing Reading: Sales Force Design and Management (Teaching Note)

      By: Doug J. Chung and Das Narayandas
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      Chung, Doug J., and Das Narayandas. "Marketing Reading: Sales Force Design and Management (Teaching Note)." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8216, 2014.
      • 2014
      • Other Teaching and Training Material

      Marketing Reading: Sales Force Design and Management

      By: Doug J. Chung and Das Narayandas
      This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details
      Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy
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      Chung, Doug J., and Das Narayandas. "Marketing Reading: Sales Force Design and Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8213, 2014.
      • May 2013 (Revised May 2014)
      • Case

      Innovation at the Boston Consulting Group

      By: Robert G. Eccles, Das Narayandas and Penelope Rossano
      This case is about how the Boston Consulting Group has approached innovation from its founding to the present day. It discusses the role of the firm's talent market and client market in developing these innovations. View Details
      Keywords: Innovation; Strategy Consulting; Professional Service Firm; Knowledge Management; Client Management; Product Development; Leadership; Customer Focus and Relationships; Customer Value and Value Chain; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Value Creation; Consulting Industry
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      Eccles, Robert G., Das Narayandas, and Penelope Rossano. "Innovation at the Boston Consulting Group." Harvard Business School Case 313-137, May 2013. (Revised May 2014.)
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