Publications

29 Nov 2005
News

It's the Purpose Brand, Stupid

November 1985 (Revised December 1994)
Background Note

Major Home Appliance Industry in 1984 (Revised)

By: John R. Wells

Analyzes the major home appliance industry in the U.S. in 1984 and gives a profile of the key competitors. May be used with Major Home Appliance Industry in 1988 and Maytag in 1984. View Details

Keywords: Competition; Consumer Products Industry; United States

02 Apr 2012
Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

Piskorski with information about its members, covering user demographics such as age, gender, height, and body type. The data also included usage patterns—how users learned about one another's profiles, how many profiles they viewed on... View Details

Keywords: by Carmen Nobel; Technology

How to Make Climate Risk Good Business

The risk profiles of many real estate markets are rapidly increasing globally. Insurers and mortgage brokers are taking note and adjusting their offering based on widely available climate data and predictive analytics. John Macomber suggests that consumers and... View Details

14 May 2019
HBS Seminar

Patti Williams, Wharton, University of Pennsylvania

August 2013
Article

The Timing of Pay

By: Christopher Parsons and E. Van Wesep

There exists large and persistent variation in not only how, but when employees are paid, a fact unexplained by existing theory. This paper develops a simple model of optimal pay timing for firms. When workers have self-control problems, they under-save... View Details

Keywords: Payday Lending; Hyperbolic Discounting; Self-control Problems; Pay Frequency; Payday Loan Legislation; Paycheck Frequency; Time Inconsistency; Wages; Behavior; Employee Relationship Management

Find at Harvard

13 May 2013
Blog Post

Alumni: Where are they now? Featuring Fereshteh…

HBS alum, Fereshteh Zeineddin, MBA 2010, provides an update on her career post-HBS.Current Position: Store Director, Louis Vuitton Hotel Vancouver Current Location: Vancouver, CanadaAfter completing a summer internship at Louis Vuitton’s head office in New York in... View Details

Keywords: Consumer Products / Retail

2023
Book

Deeply Responsible Business.: A Global History of Values-Driven Leadership

By: Geoffrey Jones

Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? This book examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business. Should... View Details

November 2022 (Revised March 2024)
Case

Replika AI: Monetizing a Chatbot

By: Julian De Freitas and Nicole Tempest Keller

In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details

Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry

25 May 2010
First Look

First Look: May 25

PublicationsHeterogeneity and Graceful Technology Retreats: A New Perspective on Responding to Dominant Technological Threats Authors:Ron Adner and Daniel Snow Publication:Industrial and Corporate Change (forthcoming) Abstract We explore the implications of a real... View Details

Keywords: Martha Lagace

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

services for free, but engages in disclosure by profiling consumers and charging advertisers to target them. In contrast, Microsoft charges a subscription price for Office 365 but does not disclose View Details

Keywords: by Dina Gerdeman; Consumer Products

Research Summary

Overview

By: John A. Deighton

Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details

Keywords: Marketing; Media; Information Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; Asia; Europe

January 2021
Case

Bespoken Spirits: Disrupting Distilling

By: Benjamin C. Esty and Daniel Fisher

On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details

Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California

Rohit Deshpandé is a Baker Foundation Professor and Sebastian S. Kresge Professor of Marketing, Emeritus at Harvard Business School, where he has been teaching in the Advanced Management Program,... View Details

Keywords: advertising; agribusiness; airline; banking; beauty products; beverage; financial services; home video games; marketing industry; pharmaceuticals; telecommunications; tourism; video games

July 1991 (Revised August 1991)
Case

Philip Morris Companies, Inc. (A)

By: Samuel L. Hayes III

This large tobacco and diversified food processor is seeking to refinance debt funds raised to accomplish a large acquisition. It has filed a large "shelf" registration that authorizes it to issue during the subsequent two years. At the time of the case, the market... View Details

Keywords: Stocks; Initial Public Offering; Consumer Products Industry; United States