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- 19 Oct 2011
- News
A Good Look
executive roles at Kemin since joining the company in early 2006. Most recently, as corporate vice president, she managed marketing, sales, IT, operations, and HR. She honed in on personal care in 2010, as consumer View Details
- 01 Sep 2008
- News
Negative Ad Power
increase sales and shareholder value. Coke and Pepsi both want to increase the amount of carbonated soft drinks that we consume. If Pepsi and Coke go after each other in advertising, they will turn off consumers and reduce View Details
- 01 Mar 2016
- News
Faculty Q&A: Price Check
Many products are sold for just one selling season. It’s extremely difficult to predict demand—sometimes demand actually increases as the price goes up due to perceived quality and popularity. These factors make selling fashion products... View Details
- 01 Jun 2002
- News
In VMI Partnerships, the Devil is in the Data
scenario carries a caveat, though, according to research by HBS assistant professor Susan Kulp. Her work suggests that the profit gains of VMI depend on both the retailer's willingness to provide detailed demand information and the... View Details
Keywords: Laura Singleton (MBA 1988)
- 19 Aug 2017
- News
Getting Off the Well-worn Farm Track
As CEO of Landcorps, New Zealand’s largest farming company, Steven Carden (MBA 2003) is a careful observer of food trends. "My job, given that we have got a million acres of land, and that it takes a long time to shift from one land use to another, is very much... View Details
- 01 Apr 1997
- News
The Businesslike Gourmet: Karen Page on America's Foodservice Industry
and yes. With less time to eat, many Americans rely on fast food and have no real knowledge or expectation of quality. But many other Americans - consumers and chefs - have traveled in recent years to places where food is celebrated.... View Details
- 01 Jun 2014
- News
Ready for Takeoff
Santos-Dumont—not the Wright brothers—made the first manned flight in 1906.) Twenty years ago, this kind of consumer class would have been unthinkable. "In 1994, Brazil was really stuck in the mud," says Jorge Domínguez, Harvard's vice... View Details
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
rapid as possible. Step on the gas! —Randy Shayler (MBA 2012) Iron out the model first, then roll it out. Build national demand and reputation by executing flawlessly locally—solve a complex and broad problem well enough, and your... View Details
Keywords: April White
- 01 Mar 2014
- News
Innovation: Crowdfunding College Costs
Savingforcollege.com, which Cordero describes as "the Consumer Reports of 529 plans.") The plan is to capitalize on market share down the road: "There is a lot of value in processing millions of dollars of new assets," he remarks. "Our... View Details
- 01 Apr 2000
- News
The World at a Click
services for leisure and small-business travelers. Consumers enjoy one-stop shopping for airline tickets, car rentals, vacation packages, hotels, and cruises, as well as a wealth of travel news and merchandise. "Preview Travel and... View Details
Keywords: Margie Kelly
- 01 Apr 2002
- News
Stocking Up Can Build Customer Value
matching the ratio between his cost and the price he charges. For example, if he buys the papers for ten cents and sells them for seventy cents, and his records show that demand is typically ten papers or less six days out of every week,... View Details
- 01 Jan 2011
- News
Peter Harf, MBA 1974
Launches DKMS, the cure blood cancer bank 1993 Becomes CEO, Coty Inc. 2001 Appointed Chairman, Coty Inc. 2006 Appointed Chairman, Anheuser-Busch InBev With entrepreneurial energy, Peter Harf has left a mark on consumer goods industries... View Details
- 22 Jun 2023
- News
Finding Her Place
Photo: Courtesy Chapman Partnership Symeria Hudson (MBA 1997) never expected to find herself leading a nonprofit. Hudson had spent the first 25 years of her career in the corporate world—the first 10 years in consumer goods and then 15 in the medical technology sector.... View Details
- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
multiple generations of technology. Microsoft and IBM perhaps? Yet no one is pointing to them as bastions of novel and breakthrough ideas! It's easy to point to specific design decisions as the cause of Blackberry's demise. They ignored the potential of touch screens,... View Details
- 01 Feb 1998
- News
Short Takes
people can't anticipate or avoid." According to the study, consumers do not let paradoxes get the best of them. They combat such inner conflict by adopting coping mechanisms. They might, explains Fournier, use confrontative strategies... View Details
Keywords: Judith A. Ross
- 01 Jun 2020
- News
Meal Plan
consumed outside of the home, we felt it was critical to continue to operate—our restaurants serve 4.3 million meals a day on average. With so many of our locations already set up for drive-in, drive-through, and takeout, about 97 percent... View Details
- 01 Apr 1998
- News
Sparking Internet Commerce
complete records of all data usage. Says Grouf, "It's a revolutionary business-customer compact: I believe consumers will demand it in the traditional marketplace as well." View Details
Keywords: Garry Emmons
- 01 Sep 2008
- News
Farming for Fuel
What happens when a group of Missouri corn farmers gets into the energy business? With consumers paying more than double for gasoline than they did a year ago, turning crops into fuel, not food, seems like a good way to go — but not so... View Details
- 31 Mar 2011
- News
Building an Online Swap Shop
on paper: ‘Yeah, sure, we’re just going to create demand here and supply here, and it’s all going to work out.’ Even now, we’re still dealing with big challenges.” Soon after launching in April 2010, thredUP received seed financing from... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Arab Emirates Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Midwest/Central U.S. HBS Club of Chicago Marc Hoecker, MBA '08 vinsnap mobile automotive marketing New England HBS Association of Boston Marco... View Details
Keywords: Multiple alumni