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Show Results For

  • All HBS Web  (6,762)
    • People  (20)
    • News  (1,170)
    • Research  (4,385)
    • Events  (41)
    • Multimedia  (74)
  • Faculty Publications  (3,186)
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  • 01 Jun 2003
  • News

Male Consumers as Man-of-Action Heroes

of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where the most valued meanings for... View Details
Keywords: Douglas; Holt; Publishing Industries (except Internet); Information
  • 09 Mar 2020
  • News

Warring Algorithms Could Be Driving Up Consumer Prices

  • 07 Apr 2009
  • News

Will consumers determine iTunes prices?

  • 09 Feb 2024
  • News

The Rise of Consumer Crypto

  • 01 Aug 2014
  • News

Consumer Products Companies are Seeking Less Shelf Space

  • 18 Feb 2025
  • News

The Consumer Psychology of Adopting AI

  • 30 Sep 2019
  • News

Consumer instant gratification can prove risky

  • 24 Jun 2016
  • News

Health insurance mergers put consumers last

  • 12 Nov 2015
  • News

Can Consumers be Trusted with Their Own Health Care?

  • 25 Mar 2018
  • News

When consumer packaged goods start acting like software

  • 20 Dec 2018
  • News

Consumer Rating Algorithms Score Big with Businesses, Governments

  • 06 Mar 2008
  • News

Marketing Can Serve Citizens as Well as Consumers

  • 13 Sep 2010
  • News

The Consumer Appeal of Underdog Branding

  • 17 Nov 2009
  • News

HBS Faculty on Holiday Consumer Spending

Keywords: Professors Nancy Koehn and Rajiv Lal
  • 30 Jun 2009
  • News

Little luxuries bring consolation to consumers

  • 13 Oct 2023
  • News

Will Consumers Buy ‘Selfish’ Self-Driving Cars?

  • 25 May 2018
  • News

As consumer giants struggle, Unilever rises above the pack

  • 25 May 2009
  • News

Little luxuries bring consolation to consumers

  • 28 Jul 2010
  • News

Wrongful dismissal; consumers like underdogs, too

  • 08 Jul 2008
  • News

Consumers get less bang for their buck

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