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  • Web

Building From the Bottom Up - Managing the Future of Work

and high churn for companies. As companies struggle to fill positions in the post-Covid recovery, they will need to invest in retaining and nurturing talent—especially for the lowest earners who perform the most critical tasks. Read the... View Details
  • December 2018 (Revised June 2021)
  • Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock
On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Management; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Product Launch; Customers; Growth Management; Business Plan; Decision Making; United Kingdom
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  • December 2018 (Revised June 2021)
  • Case

Bulb 2015: Foundation

By: John R. Wells and Benjamin Weinstock
In late August 2015, Amit Gudka and Hayden Wood, co-founders of Bulb, Ltd (Bulb), were ready to offer affordable renewable energy to the United Kingdom’s 27 million households. They hoped to capitalize on the hundreds of thousands of customers switching their energy... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Journey; Entrepreneurial Management; Start-ups; Renewable Energy; Business Startups; Business Plan; Business Model; Working Capital; Customers; Growth and Development Strategy; United Kingdom
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  • August 2014
  • Case

Netflix: Designing the Netflix Prize (A)

By: Karim R. Lakhani, Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Greta Friar and Stephanie Healy Pokrywa
In 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings determined that a... View Details
Keywords: Crowdsourcing; Prizes; Digitization; Algorithms; Recommendation Software; Disruption; Transformation; Collaborative Innovation and Invention; Technological Innovation; Knowledge Sharing; Applications and Software; Motion Pictures and Video Industry; Entertainment and Recreation Industry; Technology Industry; United States
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  • 04 Jan 2022
  • News

The Elizabeth Holmes Verdict: Silicon Valley’s Reckoning or a Single Bad Apple?

  • December 2018 (Revised June 2021)
  • Supplement

Bulb 2018: Hypergrowth

By: John R. Wells and Benjamin Weinstock
After a wild and volatile year, Bulb, a new entrant in the UK residential energy market, ended March 2018 with 329,171 properties, 1.2% of the total residential energy market). This was 150% ahead of a plan for 130,000 properties and almost ten times the size the... View Details
Keywords: Rapid Growth Stage; Green Energy; Start-up; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Finance; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Customers; Growth Management; Finance; Decision Making; United Kingdom
Related
  • 21 Sep 2015
  • News

A Real Path to Shared Prosperity in America

    Zhongming Jiang

    Zhongming Jiang is a first-year Ph.D. student in Marketing (Quantitative) at Harvard Business School. His research focuses on developing methodologies for Customer Relationship Management (CRM) that enable personalized interventions, dynamic customer... View Details

    • 02 Feb 2022
    • News

    The Key to Retaining Low Wage Workers? Opportunity for Growth, Survey Says

    • 17 Sep 2013
    • First Look

    First Look: September 17

    ratios. Our results highlight the usefulness of EDGAR data, as well as the latent intelligence in search traffic patterns. Download working paper: http://ssrn.com/abstract=2171497 Managing Churn to Maximize... View Details
    Keywords: Sean Silverthorne
    • August 2006
    • Case

    Dreyer's Slow Churned(TM) Ice Cream

    By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
    Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
    Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States
    Related
    • January 2021
    • Article

    Turbulence, Firm Decentralization and Growth in Bad Times

    By: Philippe Aghion, Nicholas Bloom, Brian Lucking, Raffaella Sadun and John Van Reenen
    What is the optimal form of firm organization during “bad times”? We present a model of delegation within the firm to show that the effect is ambiguous. The greater turbulence following macro shocks may benefit decentralized firms because the value of local information... View Details
    Keywords: Decentralization; Growth; Turbulence; Great Recession; Organizational Design; System Shocks; Economic Growth; Performance
    Related
    • 18 Mar 2013
    • HBS Case

    HBS Cases: LEGO

    Out of work for a year following a serious illness in 1993, Kjeld appointed a five-person management team to help him run the company when he returned. The group focused mainly on driving growth. When a benchmarking study revealed LEGO's... View Details
    Keywords: by Maggie Starvish; Entertainment & Recreation
    • Person Page

    Curriculum Vitae

    Noel Watson

     

    View Details

    • Web

    South Asia - Global

    Cole , Tomoko Harigaya, Grady Killeen and Aparna Krishna This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite... View Details
    • 21 Jul 2003
    • Research & Ideas

    Don’t Get Buried in Customer Data—Use It

    With the advent of customer relationship management (CRM) in the late 1990s, companies came to believe that by using technology to tailor their offerings to individual consumers' needs, customer loyalty—and company profits—would... View Details
    Keywords: by Jean Ayers
    • 30 Jun 2022
    • HBS Case

    Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

    incredible user base,” he says, with 3 million subscribers—four times the number in 2019, despite the problems of 2021. The monthly customer churn rate of lost customers is less than 1 percent, and the videos the company produces are more... View Details
    Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
    • Web

    Japan - Global

    global impact. Located in Tokyo, the JRC's primary purpose is to support HBS faculty research and case-writing activities in Japan. The School strives to deepen faculty's understanding of and exposure to Japanese management issues,... View Details
    • Web

    Europe - Global

    Netflix Beyond Streaming: Strategies for the Next Era of Entertainment By: Juan Alcacer and Lorenzo Lucidi Netflix loses subscribers for the first time in over a decade—can the streaming pioneer reinvent itself before competitors, costs, and View Details
    • 15 Nov 2022
    • Book

    Stop Ignoring Bad Behavior: 6 Tips for Better Ethics at Work

    earning billions, kept churning out its pills. By now, this story is a familiar one. But what is less well known is that the company had help not only from management consultant McKinsey & Company, which... View Details
    Keywords: by Pamela Reynolds