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May 2012 (Revised October 2012)
Case

Yum! Brands

By: Jordan Siegel and Christopher Poliquin

Yum!, the owner of KFC, Pizza Hut, and Taco Bell, asks what might be the lessons from its success in China for currently contemplated expansion into India and Africa. Also, the company contemplates whether Taco Bell can succeed abroad as part of a new expansion push.... View Details

Keywords: International Business; International Marketing; Global Strategy; Competitive Strategy; Food and Beverage Industry; United States; Europe; Australia; Africa; Asia

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November 2015 (Revised January 2016)
Teaching Note

McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs

By: Michael W. Toffel

This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details

Keywords: Supply Chain; Supply Chain Management; Welfare; Agriculture and Agribusiness Industry; Food and Beverage Industry; Service Industry; Brazil; United States; United Kingdom

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Managing the Future of Work

The nature of work is changing. As companies grapple with forces—such as rapid technological change, shifting global product and labor markets, evolving regulatory regimes, outsourcing, and the fast emergence of the gig economy—they must overcome challenges and... View Details

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

call for funding, and he's got thousands of people giving 100 bucks apiece. Hillary Clinton's fundraising is largely traditional big-donor contributions. Q: Another example of the power of viral marketing is Burger King's Web-based Subservient View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

December 2006 (Revised August 2008)
Case

Keggfarms (India): Which Came First, the Kuroiler(TM) or the KEGG(TM)?

Vinod Kapur has founded a unique enterprise, Keggfarms, based on a special poultry chicken he bred to address the nutritional and income needs of some of the poorest people on earth: India's rural villagers. As of November 2006, Keggfarms was supplying chicks to about... View Details

Keywords: Animal-Based Agribusiness; For-Profit Firms; Social Entrepreneurship; Competition; Expansion; Agriculture and Agribusiness Industry; India

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July 2019 (Revised November 2022)
Case

Momofuku Ando and the Globalization of Noodles

By: Geoffrey Jones and Megumi Takada

This case examines the entrepreneurial career of Momofuku Ando, the Taiwanese-born Japanese entrepreneur who pioneered instant boodles with his Chicken Ramen (1958) and Cup Noodle (1971) products. It begins by reviewing his many previous unsuccessful ventures,... View Details

Keywords: Entrepreneurship; Personal Development and Career; Failure; Success; Globalization; Corporate Social Responsibility and Impact; Food and Beverage Industry; Japan

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November–December 2020
Article

Lifting the Veil: The Benefits of Cost Transparency

By: Bhavya Mohan, Ryan W. Buell and Leslie K. John

Firms do not typically disclose information on their costs to produce a good to consumers. However, we provide evidence of when and why doing so can increase consumers’ purchase interest. Specifically, building on the psychology of disclosure and trust, we posit that... View Details

Keywords: Cost Transparency; Disclosure; Field Experiment; Cost; Trust; Consumer Behavior

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13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

find first—the customer chicken or the service egg? “As a small company you cannot afford to focus on both with the same amount of effort. You may need to prioritize one side.” Preparing to teach a new course on e-commerce marketing next... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

Great American Business Leaders of the 20th Century - Leadership

1972–1982 Stephen F. Briggs Outboard Motors Corporation, 1929–1963 James L. Broadhead FPL Group, 1989–2000 Charles F. Brooker American Brass Company, 1900–1920 Owsley Brown II Brown-Forman Corporation, 1993–2003 John Y. Brown, Jr. Kentucky Fried View Details

Profile

Varnika Menghnani

Gappes (A savoury Indian snack) of Chandni Chowk and Momos (dimsums) of Janpath, snacks you could enjoy for less than 50 cents. You could also relish the Dal Makhani (lentils) and Butter Chicken at Lazeez Affaire (a more upscale... View Details

Skydeck - Alumni

Author Charles Duhigg (MBA 2003) on how we make meaning My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses Back by popular demand, we offer a second collection of alumni recounting their experience at their... View Details

Portrait Project

Salaar Shaikh

loved ones full of laughter and merriment; now, with no other Muslims in my program, and none known to me in a foreign city, I felt homesick and alone. I sat in a restaurant at my table-for-one, eating my chicken rice and vegetables at... View Details

01 Mar 2024
News

Game On

It’s raining in Sarasota. And not a light sprinkle but a proper, Florida drenching, so the outdoor courts at the Pickleball Club’s Lakewood Ranch location are deserted. Inside is a different story. Most of the 12 courts are in play. With four people to a court, all... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

12 May 2023
News

Alabama's Yella Fella

he took inspiration from an HBS case about Frank Perdue's efforts to brand chicken with the tagline, "It takes a tough man to make a tender chicken." From the 1980s and 1990s, Rane sponsored NCAA football teams and hired college coaches... View Details

Keywords: Merchant Wholesalers, Durable Goods; Wholesale Trade

16 Nov 2010
News

The HBS Tunnels

ahead a dark opening, closed off with chicken wire, that might well have had Dante's words at the entrance to Hell, “Abandon hope, all ye who enter here,” written over it. “Aha!” I thought when I first saw this. “That’s the tunnel under... View Details

Keywords: Keith Larson

25 Jun 2012
Research & Ideas

Collaborating Across Cultures

cognitive trust, meanwhile, had no correlation with cultural metacognition. In order to put these findings to a further test, the team designed a third, more hands-on experiment involving 236 undergraduates. First, each participant was asked to come up with a new View Details

Keywords: by Michael Blanding

11 Mar 2024
Blog Post

A Day in the Life: Ben Hsieh

overwhelming, parts of business school is all of the lovely people to eat dinner with. There was a dinner event with the Energy & Environment Club happening today, but I need some alone time to recharge, free chicken tenders... View Details

Faculty & Researchers - Managing the Future of Work

Navigate Tomorrow’s Workplace , Report, Harvard Business School Project on Managing the Future of Work, 2019. With Joseph B. Fuller, Judith Wallenstein, and Alice de Chalendar. Hot Chicken Takeover , Harvard Business School case, 2019.... View Details

Portrait Project

Jeff Barkas

My grandparents could do everything, until one day, they couldn’t. I was used to the weekends when I would play tennis matches and card games with my grandpa and enjoy my grandma’s famous chicken cutlets. They were so healthy into their... View Details

04 Oct 2021
What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

putting selection decisions in the hands of the powerful, as the saying goes, invite the fox into the chicken house? How do we make sure the right people end up with power in organizations? What do you think? Share your thoughts in the... View Details

Keywords: by James Heskett