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Show Results For
- All HBS Web
(5,466)
- People (41)
- News (1,109)
- Research (2,948)
- Events (20)
- Multimedia (204)
- Faculty Publications (1,512)
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- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- June 1993 (Revised November 2006)
- Background Note
Why I Use the Case Method to Teach Accounting
By: William J. Bruns Jr.
Thoughts on choosing teaching methods and the advantages of the case method for achieving the objectives of a survey course in accounting. Criteria for selecting or preparing good cases, developing a course outline, and for evaluating student and teacher performance. View Details
Bruns, William J., Jr. "Why I Use the Case Method to Teach Accounting." Harvard Business School Background Note 193-177, June 1993. (Revised November 2006.)
- 2004
- Class Lecture
The Case Method in Professional Education
By: David A. Garvin
Garvin, David A. "The Case Method in Professional Education." Boston: Harvard Business School Publishing Class Lecture, 2004. Electronic. (Faculty Lecture: HBSP Product Number 9-829-0C.)
- March 2013
- Background Note
Deliberative Democracy and the Case Method
By: Jordan I. Siegel
Siegel, Jordan I. "Deliberative Democracy and the Case Method." Harvard Business School Background Note 713-517, March 2013.
- July 1989
- Background Note
Learning by the Case Method in Marketing
Introduces learning by the case method, with application to marketing learning. Places case learning in the stream of experiential learning and explains the advantages and disadvantages of experiential learning methods. Turning to case learning specifically, the note... View Details
Bonoma, Thomas V., and Thomas J. Kosnik. "Learning by the Case Method in Marketing." Harvard Business School Background Note 590-008, July 1989.
- December 2004
- Class Lecture
The Case Method in Professional Education
By: David A. Garvin
Garvin, David A. "The Case Method in Professional Education." Harvard Business School Class Lecture 305-072, December 2004.
- July 1980 (Revised December 1986)
- Background Note
Reflections of a Case Method Teacher
Learned, Edmund P. "Reflections of a Case Method Teacher." Harvard Business School Background Note 381-006, July 1980. (Revised December 1986.)
- September 1984
- Background Note
Marketing Research: An Overview of Research Methods
By: Robert J. Dolan
Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data. View Details
Dolan, Robert J. "Marketing Research: An Overview of Research Methods." Harvard Business School Background Note 585-039, September 1984.
- 1978
- Book
Quantitative Methods in Management: Text and Cases
By: Paul A. Vatter, Stephen P. Bradley, Sherwood C. Frey Jr. and Barbara B. Jackson
Keywords: Management Practices and Processes
Vatter, Paul A., Stephen P. Bradley, Sherwood C. Frey Jr., and Barbara B. Jackson. Quantitative Methods in Management: Text and Cases. Homewood, IL: Richard D. Irwin, 1978.
- July 1980 (Revised November 1982)
- Background Note
Note to a Beginning Case Method Teacher
Christensen, C. Roland, and Charles Mason. "Note to a Beginning Case Method Teacher." Harvard Business School Background Note 381-007, July 1980. (Revised November 1982.)
- October 1969 (Revised November 1982)
- Background Note
Role of the Instructor in the Case Method
Andrews, Kenneth R. "Role of the Instructor in the Case Method." Harvard Business School Background Note 370-143, October 1969. (Revised November 1982.)
- Article
Course Research: Using the Case Method to Build and Teach Management Theory
By: Clayton M. Christensen and Paul R. Carlile
Some in the Academy have questioned the usefulness of case studies in teaching sound management theory (Shugan 2006). Our research and experience suggests exactly the opposite-that case studies can unite the development of theory with the teaching of it in a single... View Details
Christensen, Clayton M., and Paul R. Carlile. "Course Research: Using the Case Method to Build and Teach Management Theory." Academy of Management Learning & Education 8, no. 2 (June 2009): 240–251.
- Article
History-informed Strategy Research: The Promise of History and Historical Research Methods in Advancing Strategy Scholarship
By: Nicholas Argyres, Alfredo De Massis, Nicolai J. Foss, Federico Frattini, Geoffrey Jones and Brian Silverman
Recent years have seen an increasing interest in the use of history and historical research methods in strategy research. This article discusses how and why history and historical research methods can enrich theoretical explanations of strategy phenomena. The article... View Details
Argyres, Nicholas, Alfredo De Massis, Nicolai J. Foss, Federico Frattini, Geoffrey Jones, and Brian Silverman. "History-informed Strategy Research: The Promise of History and Historical Research Methods in Advancing Strategy Scholarship." Strategic Management Journal 41, no. 3 (March 2020): 343–368.
- Article
'Paradigms Lost': On Theory and Method in Research in Marketing
By: Rohit Deshpandé
Deshpandé, Rohit. "'Paradigms Lost': On Theory and Method in Research in Marketing." Journal of Marketing 47, no. 4 (Fall 1983): 101–110.
- September 2007
- Article
Teaching Executives and Teaching MBAs: Reflections on the Case Method
By: David A. Garvin
Garvin, David A. "Teaching Executives and Teaching MBAs: Reflections on the Case Method." Academy of Management Learning & Education 6, no. 3 (September 2007).
- 1991
- Book
Education for Judgment: The Artistry of Discussion Leadership
By: C. R. Christensen, David A. Garvin and A. Sweet
Christensen, C. R., David A. Garvin, and A. Sweet, eds. Education for Judgment: The Artistry of Discussion Leadership. Boston: Harvard Business School Press, 1991.
- September 15, 2021
- Article
Improving Deconvolution Methods in Biology Through Open Innovation Competitions: An Application to the Connectivity Map
By: Andrea Blasco, Ted Natoli, Michael G. Endres, Rinat A. Sergeev, Steven Randazzo, Jin Hyun Paik, N.J. Maximilian Macaluso, Rajiv Narayan, Xiaodong Lu, David Peck, Karim R. Lakhani and Aravind Subramanian
A recurring problem in biomedical research is how to isolate signals of distinct populations (cell types, tissues, and genes) from composite measures obtained by a single analyte or sensor. Existing computational deconvolution approaches work well in many specific... View Details
Keywords: Deconvolution; Methods; Open Innovation Competition; Genomics; Research; Innovation and Invention
Blasco, Andrea, Ted Natoli, Michael G. Endres, Rinat A. Sergeev, Steven Randazzo, Jin Hyun Paik, N.J. Maximilian Macaluso, Rajiv Narayan, Xiaodong Lu, David Peck, Karim R. Lakhani, and Aravind Subramanian. "Improving Deconvolution Methods in Biology Through Open Innovation Competitions: An Application to the Connectivity Map." Bioinformatics 37, no. 18 (September 15, 2021).
- 2003
- Working Paper
How Professional Schools Teach Professional Skills: The Case Method in Action
By: David A. Garvin