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- All HBS Web
(272)
- News (54)
- Research (154)
- Multimedia (2)
- Faculty Publications (68)
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- 01 Dec 2001
- News
Faculty News
books, Brand New: How Entrepreneurs Earned Consumer's Trust from Wedgwood to Dell and The Power of Commerce: Economy and Governance in the First British Empire. A member of the HBS faculty since 1991, Koehn is a Phi Beta Kappa graduate of... View Details
- 01 Apr 2002
- News
Career Transitions, Continuing Education Focus of Washington, D.C., Club
led by Professor Nancy F. Koehn on her recent book, Brand New: How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell. Loughran's goal is to make the series a monthly event that will serve as "an ongoing continuing education... View Details
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
of internationalizing firms’ policies that require employees of diverse skill sets to adopt English as their business language. For the past four years, with extensive support from the School’s research centers in Asia, Europe, and Latin... View Details
- 28 May 2019
- News
Case Study: Building the Base
given its popularity, I’d suggest they combine a newsletter strategy and opinion for more in-depth audio. That would allow them to gain more of the market via the new medium, without the extensive investment required for video. They could... View Details
- 01 Jun 2022
- News
Case Study: Glass Half Full
extensions that would justify the heavy investment necessary to build a brand outside of Amazon. The question is whether there’s light at the end of the tunnel. Should Humpierres risk leaving Amazon in order... View Details
- 01 Sep 2013
- News
A Hollywood Backstory
What can I say—even at nine years old, it spoke to me about assuming control over one's life. Twenty-five years later, after HBS, strategy consulting, and brand management, I chucked it all and decided I was a writer. Thank you, Benjamin... View Details
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details
- 01 Dec 2019
- News
The Race Against Resistance
data, Kimble says: “We need to justify the higher prices of our drugs, and we need to do a better job of helping hospitals understand that by using a more extensive antibiotic up front compared to the older generic version that has some... View Details
Keywords: Lisa Scanlon Mogolov
- 01 Jun 2016
- News
Case Study: On the Table
choices among payment vendors and difficulties finding employees with e-commerce experience, necessitating extensive training. The Question: Cahuzac and his cofounders had planned to run a furniture company, not a logistics one. How can... View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
presence “somewhere” in Asia and “somewhere” in Europe in addition to our offices in New York. Facing the same concern as you—how do we make sure that our value proposition and brand remain constant across the regions—we took our time and... View Details
- 01 Jun 2010
- News
Michael Depatie
“mini” brands like the Monaco and the Palomar. Doesn’t that make it difficult to show up on people’s radar? Our tagline is “Every hotel tells a story.” I think of the Kimpton name as an endorser brand. So, the Triton: a Kimpton Hotel; the... View Details
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
dinner raised $1.3 million toward the club's extensive programming, pro bono consulting, and student scholarships as well as club staffing and operations. The evening opened with a welcome from Club president Clare Peeters (MBA 2000) and... View Details
Keywords: Margie Kelley
- 01 Jun 2003
- News
Up Against The Firewall
David H. Langstaff (MBA 1981), president and CEO of Veridian Corporation of Arlington, Virginia, a knowledge–systems company that works extensively in the area of cyber assurance and security. Explains Langstaff, “For managers, it’s not... View Details
- 08 Mar 2018
- News
HBSAAA Leads the Way in Celebrating African American Alumni Impact
black leadership in April. Dozens of related events for prospective and current students as well as alumni have also been underway nationwide since last July. Ken Powell (MBA 1974) Ken Powell (MBA 1974) In addition, the HBSAAA is spearheading an View Details
Keywords: Margie Kelley
- 01 Sep 2009
- News
Read All About It!
collisions with other trains, loose rails, and fires in wooden cars occurred with some frequency in the first decades of the railroads. But the industry soon grew more organized and invested in extensive track and bridge construction.... View Details
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
Thoren believes there doesn’t need to be a divide between for-profit and nonprofit missions. In December 2020, she joined outdoor-clothing brand Patagonia as director of Environmental Action and Initiatives, EMEA, a position that unites... View Details
Keywords: April White
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 01 Jun 2012
- News
Around the World
distribute products, this is how you price them, this is how you brand them, this is how leadership is optimized, this is how you design organizations, and this is how you motivate people. Take any subject, they were all grounded in... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall... View Details