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- 01 Apr 2000
- News
A Place in the Sun
planet." "There are certain images that come up with five-star service that I just don't like: telephones, swimming pools, valet service," Evanson says from his 500-acre island. "It's a way of differentiating our product, which is... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Mar 2005
- News
In the Blood
that of Kentucky’s established breeding farms, some of which managed over forty stallions. Clay adopted a boutique approach to guarantee personal service for both the owners and their horses, and serve as a point of differentiation to... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
mature brands such as Tide, which was developed in 1946 as the country's first synthetic laundry detergent. Today, Tide is available in dozens of differentiated product offerings around the world, including... View Details
- 01 Feb 2000
- News
Jerry Shafir: A Simmering Success Story
friends and classmates and gave the company added credibility with existing customers. But Shafir notes, "It also put us on the screen for our competitors." Kettle Cuisine's competitive advantage, says Shafir, comes from its ability to View Details
Keywords: Deborah Blagg
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
substantial advertising revenue. But local newspapers provide important accountability, and the question is, how do you create a local newspaper that focuses on doing that? Local newspapers need truly differentiated content that their... View Details
- 01 Apr 2000
- News
Getting the Message
currently spending the bulk of their money outside the Internet media market. WPP's Sorrell notes that "in the last twelve months, branding has become more important than ever, because it provides a way to View Details
Keywords: Susan Young
- 01 Dec 2009
- News
Alumni Books
The Differentiated Workforce: Transforming Talent into Strategic Impact by Brian E. Becker, Mark A. Huselid, and Richard W. Beatty (MBA ’81) (Harvard Business Press) Many companies spend too much time and money on low performers while... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
be leaving money on the table not just in the short term but permanently,” he says. Should Ario stick to hospitality and own the market, or shine its light on new ground? The Answers: If a land grab is expected, then owning a segment or niche with strong attachment... View Details
Keywords: Dan Morrell
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the... View Details
- 01 Sep 2013
- News
Who Are We?
Borrowing the late HBS professor Ted Levitt's deceptively probing question, the Bulletin recently cold called Brad VanAuken (MBA 1984): "What business are you in?" A brand management and marketing executive turned independent consultant,... View Details
- 01 Jun 2015
- News
Screen Grab
Union address in January. YouTube is the biggest, most visible platform for this shorter-form, nontraditional content, but other multichannel networks are springing up to offer a differentiated experience to win viewers. Jason Kilar (MBA... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
who earned a BS in engineering at MIT, Bai is using her social channels to create a new supply chain for high quality PPE. “You really have to look into the bacterial filtration, particle filtration, fluid resistance, the differential... View Details