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- All HBS Web
(460)
- People (1)
- News (103)
- Research (282)
- Multimedia (1)
- Faculty Publications (58)
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- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
In 1995, Boston's Museum of Fine Arts reopened its grand front entrance on busy Huntington Avenue. The symbolism was hard to miss. After decades of attracting a scholarly, sophisticated, highbrow crowd to its side entry, the MFA was... View Details
- 01 Apr 1998
- News
Going For The Summit
women - has climbed well above the competition. With some two million visitors to its Web site each month, iVillage attracts more than twice as much traffic as its nearest competitor. "We've established a commanding lead," Carpenter... View Details
Keywords: Caroline Chauncey
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
- 22 Nov 2022
- News
Merlin Entertainments Taps Scott O’Neil as CEO
Entertainments is second in size only to Disney in the theme park space, with more than 140 attractions in 24 countries, featuring partnerships with Lego, Hasbro, and Sony Pictures Entertainment. “We will be very active in making sure... View Details
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders... View Details
Keywords: Maureen Harmon
- 01 Jun 1997
- News
HBS Cyberposium Brings Online Future into Focus
student volunteers from the Communications, Media, and Computing Ventures Club who organized seven provocative panel discussions and a number of leading-edge product demonstrations and entrepreneurial workshops. The two-day event View Details
Keywords: Meg Gardner
- 07 Oct 2024
- News
On the Move: Nikos Bartzoulianos (MBA 2008)
marketing attracted me—how a brand can make you feel. There are experiences, products, and services that people absolutely love. How on earth is this possible? How can we create these “love” brands? That’s... View Details
- 01 Jun 2012
- News
Straight to the Heart
obviously, having a personal brand crosses over to our professional lives, whether the goal is finding a job, developing new clients, or attracting investments to your start-up. What is your personal brand?... View Details
- 01 Sep 2008
- News
Negative Ad Power
against an attractive but relatively unknown candidate. The alternative of crafting a distinct, positive image takes longer and becomes more difficult as the day of judgment approaches. Policy differences grow fuzzier as both candidates... View Details
- 23 Jan 2020
- News
Bringing Education Back Home
we attracted 180 students. By now we have over 1,200 students, from elementary school to college. “The way we modeled the school was about getting the students engaged in the learning process and discussing things, which was pretty much... View Details
Keywords: Educational Services
- 25 Feb 2020
- News
Case Study: The Credit Bureau
they see three options: First, they could double down on the D2C side, which helps get the brand out there quickly, although it is subject to more competition and acquisition costs. The second option is to integrate with real estate... View Details
- 01 Apr 2000
- News
Getting the Message
attractive outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. HBS professor emeritus Alvin J. Silk... View Details
Keywords: Susan Young
- 01 Mar 2015
- News
Fıelds of Gold
Growth Market: Afghan saffron has also attracted the attention of MBA classmates Ben Bines, Kimberly Jung, KinYan Chew, and Emily Miller (all HBS 2015), who founded Rumi Spice with a mission similar to Earth2Globe’s. (©Majid... View Details
- 01 Mar 2007
- News
Daniel Vasella
years the growth rate of the vaccine industry will be between 15 and 20 percent, making it a very attractive industry. The margins are, again, not as high as in patented, branded products, but they still are... View Details
- 01 Sep 2003
- News
Richard Edelman
Chicago community, Edelman finds it natural to give back to society. A Civil War buff, he is an active board member of the New-York Historical Society. His interest in fitness and fighting obesity attracted him to the board of the Centers... View Details
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
2018, Keller left his position as global president of the Wm. Wrigley Jr. Company to become CEO of Peet’s Coffee; in January, he was named CEO of JDE Peet’s, a merger that added a portfolio of coffee and tea brands represented in more... View Details
Keywords: Julia Hanna
- 01 Feb 2000
- News
HBS Alumni Association Board of Directors: President's Report
at 40 percent), proactively publicize the School's Web site and add new features that will attract more alumni to the site, and develop push technology allowing alumni to subscribe to specific online offerings. Last year, the committee... View Details
Keywords: Edmund A. Hajim (MBA '64)
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
- 01 Sep 2008
- News
An American Story
imagine Ted Levitt was one of them.” At Antioch, Levitt met Joan Levy, who was attracted to his straightforward manner. “I was working on a paper in study hall, and he suddenly appeared and asked if I wanted to go out Saturday night,” she... View Details
- 01 Jun 2018
- News
Floor It
the experience of businesses including Keurig, Peloton, and Rent the Runway to develop more effective strategies to engage and educate patients about precision medicine, the need for genetic testing, and the importance of sharing that information. Techniques included... View Details
Keywords: Julia Hanna; illustration by Mengxin Li