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- 01 Jun 2017
- News
Case Study: Something New
and build the capacity to create a second brand that focuses on off-the-rack dress. Many examples are available in fashion and the hospitality industry, such as Banana Republic and Old Navy or Andaz and Hyatt Place hotels. —Cindy Park... View Details
Keywords: April White
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
appealing, then boosting the company’s sales and marketing capacity and acquisition tactics to suit each industry. The biggest challenge with this approach, Sambvani explains, is having enough resources for the sales and marketing needs... View Details
- 01 Oct 2000
- News
Raymond A. Baxter: Sweet Smell of Success
creating new products for giant brands such as Keebler and Nabisco, Interbake is the oldest producer of Girl Scout cookies and the primary source of ice-cream sandwich wafers in the United States. ABC Bakers, a division of Interbake... View Details
Keywords: Julia Hanna
- 01 Oct 2000
- News
Mario A. Corti: Global Reconnaissance
focuses on six worldwide corporate brands, including Nestlé, Nescafé, Nestea, Buitoni, Maggi, and Friskies, which are complemented by regional brands such as Stouffer's and Crosse & Blackwell. After graduating from HBS, Corti took a job... View Details
Keywords: Garry Emmons
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
shareholders as well as the clients." A second big deal followed two years later with the acquisition of another industry icon, The Ogilvy Group, for $864 million. A pattern had been set that continues to this day. The owner of some 100... View Details
- 01 Sep 2010
- News
Fair Trade
developed high-volume brands in its other consumer products, became one of the most important examples of this strategy .P&G’s acquisitions of Cover Girl and Max Factor had given the company a portfolio of... View Details
- 01 Jun 2015
- News
Screen Grab
engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Dec 2007
- News
Lighten Up
tents, and other gear for maximum performance, comfort, and enjoyment. And now, shoes. Last year the Timberland Company, a heavyweight in the footwear business, acquired the GoLite brand for its new line of strong but super-lightweight... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
sponsorships to Fortune 500 companies trying to reach our network of millions of K-12 students and their parents. new england TrophoMax® is the brand name for patented agricultural seed and leaf inoculants that have demonstrated crop... View Details
- 01 Dec 2016
- News
Case Study: Sweat the Technique
their apps (minimizing Nix’s customer acquisition costs), and then used and repurposed by vast communities of fitness consumers in novel ways that only escalate the value to them and to Nix. Yes, Nix still needs the physical product, but... View Details
Keywords: Dan Morrell
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
to make the most of technology as a learning tool." Name: Deborah Winshel Title: SVP and CFO Museum: Metropolitan Museum of Art, New York City Annual visitorship: Over five million Favorite committee meeting to attend: Acquisitions Number... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details
Keywords: Dan Morrell
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you... View Details
- 01 Sep 2009
- News
E Ink’s Wild Ride
race to win new customers and e-reader converts. It will make the company a truly global entity, bringing it closer to its customers in Asia. And the acquisition will simplify the supply chain, driving down costs (the Kindle DX,... View Details
- 01 Jun 2017
- News
Supercharged
production. Most of that market, says Shen—who oversaw the acquisition of Swedish carmaker Volvo by the Chinese auto giant Geely—is dominated by low-speed vehicles that possess even more limited utility than American compliance cars.... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better understand the differences between health care and other... View Details
- 01 Mar 2015
- News
Case Study: The Speed of Light
presence “somewhere” in Asia and “somewhere” in Europe in addition to our offices in New York. Facing the same concern as you—how do we make sure that our value proposition and brand remain constant across the regions—we took our time and... View Details
- 01 Jan 2006
- News
Ann S. Moore, MBA 1978
decision because she loved magazines. When she was appointed chairman and CEO of the company in 2002, it was the highlight of her own success story. Now the highest-ranking woman in the Time Warner organization, Moore oversees more than 145 magazines, their Web sites,... View Details
- 01 Apr 2000
- News
A Place in the Sun
things and try to nurture and protect them," says Evanson, who doesn't feel the need to take a vacation from his work. "I'm pretty much in my own little world here," he laughs. Club Med: A Brand Restored On this planet of six billion... View Details
Keywords: Julia Hanna and Garry Emmons
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details