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    • Faculty Publications  (55)

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    • All HBS Web  (166)
      • Faculty Publications  (55)

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      • April 2022
      • Case

      Mastercard: Creating a World Beyond Cash

      By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards
      In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and... View Details
      Keywords: Technological Innovation; Leadership; Leading Change; Organizational Culture; Business Strategy; Change; Change Management; Money; Cash; Credit; Financial Institutions; Banks and Banking; Central Banking; Financial Instruments; Credit Cards; Financial Markets; Globalization; Innovation and Invention; Innovation and Management; Innovation Strategy; Leadership Style; Competitive Advantage; Corporate Strategy; Diversification; Information Technology; Banking Industry; Financial Services Industry; North and Central America; United States; New York (state, US)
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      Gupta, Sunil, Linda A. Hill, Julia Kelley, and Emily Tedards. "Mastercard: Creating a World Beyond Cash." Harvard Business School Case 522-001, April 2022.
      • March 2022 (Revised August 2022)
      • Case

      LooksRare: The Decentralized, Tokenized, NFT Marketplace

      By: Scott Duke Kominers, Shai Bernstein and George Gonzalez
      LooksRare launched a decentralized and anonymous organization to compete against NFT marketplace leader OpenSea. By launching its own cryptocurrency, LooksRare attempted to lure users with a digital rewards program. The nature of the organization and its business... View Details
      Keywords: NFTs; Alternative Assets; Blockchain; Cryptocurrency; Customer Relationship Management; Market Entry and Exit; Business Model; Marketing
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      Kominers, Scott Duke, Shai Bernstein, and George Gonzalez. "LooksRare: The Decentralized, Tokenized, NFT Marketplace." Harvard Business School Case 822-119, March 2022. (Revised August 2022.)
      • February 23, 2022
      • Article

      Can WEB3 Bring Back Competition to Digital Platforms?

      By: Christian Catalini and Scott Duke Kominers
      Like the early Internet, blockchain and Web3 applications promise a new wave of decentralization and competition—yet at the same time, it is unclear which of the dynamics that drove concentration in online platforms and services will remain in force under the Web3... View Details
      Keywords: Web3; Blockchain; Interoperability; Internet and the Web; Technological Innovation; Competition; Digital Platforms
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      Catalini, Christian, and Scott Duke Kominers. "Can WEB3 Bring Back Competition to Digital Platforms?" Competition Policy International (online) (February 23, 2022).
      • January 2022 (Revised April 2025)
      • Case

      Steem Versus Hive: Testing Blockchain Governance

      By: Shikhar Ghosh and Shweta Bagai
      This case examines a pivotal governance conflict that occurred in 2020 when Justin Sun, founder of the TRON blockchain, acquired Steemit Inc., the company behind a popular social media platform operating on the Steem blockchain. Steem, launched in 2016 by Daniel... View Details
      Keywords: Blockchain; Mergers and Acquisitions; Values and Beliefs; Corporate Governance; Organizational Culture; Technology Industry
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      Ghosh, Shikhar, and Shweta Bagai. "Steem Versus Hive: Testing Blockchain Governance." Harvard Business School Case 822-075, January 2022. (Revised April 2025.)
      • Article

      How NFTs Create Value

      By: Steve Kaczynski and Scott Duke Kominers
      How much could a cluster of pixels possibly be worth? More pointedly, why is it worth anything at all? The explosion of NFTs and their accompanying marketplaces have left many baffled, incredulous, and deeply skeptical. But while NFTs may be fetching eye-popping,... View Details
      Keywords: Technological And Scientific Innovation; Crypto Economy; Blockchain; Technological Innovation; Currency; Technology Adoption; Digital Transformation
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      Kaczynski, Steve, and Scott Duke Kominers. "How NFTs Create Value." Harvard Business Review Digital Articles (November 10, 2021).
      • October 2021 (Revised January 2022)
      • Case

      Chia Network: Reimagining Programmable Money

      By: William A. Sahlman and George Gonzalez
      Chia Network developed a novel blockchain platform that was more eco-friendly, decentralized, and scalable than Bitcoin, Ethereum, and other blockchains. Now, company leadership must decide how to scale the startup and prioritize various partnerships, use cases, and... View Details
      Keywords: Blockchain; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Financial Services Industry; United States
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      Sahlman, William A., and George Gonzalez. "Chia Network: Reimagining Programmable Money." Harvard Business School Case 822-039, October 2021. (Revised January 2022.)
      • September 24, 2021
      • Article

      A Labor Movement for the Platform Economy

      By: Li Jin, Scott Duke Kominers and Lila Shroff
      Platforms are fundamentally changing the contract between workers and companies—and the workers and creatives that create value for platform companies, and rely on platforms for their livelihoods, often have little power when it comes to getting their concerns... View Details
      Keywords: Gig Workers; Decentralized Collective Action; Internet and the Web; Labor; Labor and Management Relations; Digital Platforms
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      Jin, Li, Scott Duke Kominers, and Lila Shroff. "A Labor Movement for the Platform Economy." Harvard Business Review Digital Articles (September 24, 2021).
      • March 2021
      • Supplement

      Facebook's Libra (B): The Privatization of Money?

      By: Marco Di Maggio, Ethan Rouen, George Serafeim and Amy Klopfenstein
      This case addresses the events that took place following the conclusion of the case “Facebook’s Libra (A): The Privatization of Money?” In October 2019, several months after the conclusion of the A case, multiple members of the Libra Association announced that they... View Details
      Keywords: Blockchain; Cryptocurrency; Accounting; Economics; Money; Governance; Governing and Advisory Boards; Policy; Governance Controls; Innovation and Invention; Innovation Strategy; Technological Innovation; Disruptive Innovation; Information Technology; Digital Platforms; Information Infrastructure; Technology Industry; Europe; Switzerland; United States; California
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      Di Maggio, Marco, Ethan Rouen, George Serafeim, and Amy Klopfenstein. "Facebook's Libra (B): The Privatization of Money?" Harvard Business School Supplement 121-055, March 2021.
      • November 2020
      • Article

      Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms

      By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
      The importance of platform‐based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment of digital technologies has enhanced the applicability of two‐sided business models, enabling companies to act not... View Details
      Keywords: Blockchain; Two-Sided Platforms; Business Model; Innovation and Invention; Technological Innovation
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      Trabucchi, Daniel, Antonella Moretto, Tommaso Buganza, and Alan MacCormack. "Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms." Journal of Product Innovation Management 37, no. 6 (November 2020): 552–574.
      • 2020
      • Working Paper

      Reverse Information Sharing: Reducing Costs in Supply Chains with Yield Uncertainty

      By: Pavithra Harsha, Ashish Jagmohan, Retsef Levi, Elisabeth Paulson and Georgia Perakis
      Supply uncertainty in produce supply chains presents major challenges to retailers. Supply shortages create frequent disruptions in terms of promised delivery times, quantity and quality delivered. To alleviate these challenges, dual sourcing--a strategy in which... View Details
      Keywords: Information Sharing; Yield Uncertainty; Ration Gaming; Blockchain; Supply Chain; Risk and Uncertainty
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      Harsha, Pavithra, Ashish Jagmohan, Retsef Levi, Elisabeth Paulson, and Georgia Perakis. "Reverse Information Sharing: Reducing Costs in Supply Chains with Yield Uncertainty." MIT Sloan Research Paper, No. 6172-20, October 2020.
      • May 2020
      • Teaching Note

      fidentiaX: The Tradable Insurance Marketplace on Blockchain

      By: Alexander Braun, Lauren H. Cohen and Jiahua Xu
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      Braun, Alexander, Lauren H. Cohen, and Jiahua Xu. "fidentiaX: The Tradable Insurance Marketplace on Blockchain." Harvard Business School Teaching Note 220-037, May 2020.
      • February 2020
      • Case

      Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria

      By: Boris Vallee and Yang (Dolly) Yu
      The mutual aspiration of addressing the housing shortage and improving real estate market efficiency led Daniel and Phillip to co-found Seso Global in 2017. Seso Global developed a unique integrated platform to streamline and rationalize the process of acquiring and... View Details
      Keywords: Fintech; Blockchain; Developing Markets; Entrepreneurial Management; Financing and Loans; Internet and the Web; Business Model; Property; Growth and Development Strategy; Developing Countries and Economies; Real Estate Industry; Africa; Nigeria
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      Vallee, Boris, and Yang (Dolly) Yu. "Seso Global: Building a Blockchain-enabled Property Marketplace in Nigeria." Harvard Business School Case 220-055, February 2020.
      • December 2019 (Revised February 2024)
      • Teaching Note

      Ripple: The Business of Crypto and Ripple 2023

      By: David B. Yoffie
      The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an... View Details
      Keywords: Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy
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      Yoffie, David B. "Ripple: The Business of Crypto and Ripple 2023." Harvard Business School Teaching Note 720-418, December 2019. (Revised February 2024.)
      • September 2019 (Revised August 2020)
      • Case

      Engineering an Inclusive Bioeconomy

      By: Tarun Khanna, Raffaella Sadun and Susie L. Ma
      In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the... View Details
      Keywords: Decision Making; Development Economics; Entrepreneurship; Innovation and Invention; Intellectual Property; Emerging Markets; Market Design; Marketplace Matching; Science; Genetics; Natural Environment; Environmental Sustainability; Climate Change; Social Enterprise; Strategy; Strategic Planning; Information Technology; Ownership; Social Psychology; Trust; Society; Biotechnology Industry; South America; Amazon Basin
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      Khanna, Tarun, Raffaella Sadun, and Susie L. Ma. "Engineering an Inclusive Bioeconomy." Harvard Business School Case 720-356, September 2019. (Revised August 2020.)
      • 9 Jun 2019 - 11 Jun 2019
      • Conference Presentation

      Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms

      By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack
      Citation
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      Trabucchi, Daniel, Antonella Moretto, Tommaso Buganza, and Alan MacCormack. "Disrupting the Disruptors or Enhancing Them? How Blockchain Re-Shapes Two-Sided Platforms." Paper presented at the 26th Innovation and Product Development Management Conference, European Institute for Advanced Studies in Management, Leicester, UK, June 9–11, 2019.
      • May 2019 (Revised May 2020)
      • Case

      fidentiaX: The Tradable Insurance Marketplace on Blockchain

      By: Alexander Braun, Lauren H. Cohen and Jiahua Xu
      Three years ago, Alvin Ang and his partner founded fidentiaX in Singapore, with the ambition to create the world’s first marketplace for tradable insurance policies on blockchain. With a 26-page white paper, the start-up closed a successful fundraising round through an... View Details
      Keywords: Blockchain; Insurance; Corporate Entrepreneurship; Technology Adoption; Business Strategy; Insurance Industry; Technology Industry; Singapore
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      Braun, Alexander, Lauren H. Cohen, and Jiahua Xu. "fidentiaX: The Tradable Insurance Marketplace on Blockchain." Harvard Business School Case 219-116, May 2019. (Revised May 2020.)
      • April 2019 (Revised February 2020)
      • Case

      Ripple: The Business of Crypto

      By: David B. Yoffie and George Gonzalez
      The case explores Ripple CEO Brad Garlinghouse’s mission to disrupt the global payments industry by leveraging the cryptocurrency XRP. Students will learn about Bitcoin and the blockchain industry, as well as Ripple’s unique crypto business model. The case provides an... View Details
      Keywords: Payment Systems; Cryptocurrency; Bitcoin; Blockchain; Fintech; Business Startups; Business Model; Disruption; Strategy; Banking Industry; Technology Industry
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      Yoffie, David B., and George Gonzalez. "Ripple: The Business of Crypto." Harvard Business School Case 719-506, April 2019. (Revised February 2020.)
      • January 2019
      • Teaching Plan

      Blockchain and the Movement of Value in Africa

      By: John D. Macomber
      Teaching Plan for HBS Case No. 219-084. View Details
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      Macomber, John D. "Blockchain and the Movement of Value in Africa." Harvard Business School Teaching Plan 219-085, January 2019.
      • January 2019
      • Background Note

      Blockchain and the Movement of Value in Africa

      By: John D. Macomber, Liang Wu and Ina Folea
      This technical note discusses the potential of Blockchain technologies in Africa, particularly to overcome institutional voids in trust and transactions. View Details
      Keywords: Blockchain; Technological Innovation; Value; Trust; Africa
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      Macomber, John D., Liang Wu, and Ina Folea. "Blockchain and the Movement of Value in Africa." Harvard Business School Background Note 219-084, January 2019.
      • November 2018 (Revised June 2022)
      • Teaching Note

      AirFox (A): Embracing the Blockchain and an ICO

      By: Jeffrey J. Bussgang and Nathaniel Schwalb
      Teaching Note for HBS No. 818-097. In summer 2017, Victor Santos, CEO of AirFox, considered whether to pivot his startup towards a new product built with blockchain—a quickly growing technology at the time. AirFox was an early stage startup that sold... View Details
      Keywords: Blockchain; Cryptocurrency; Initial Coin Offering; ICO; Business Startups; Finance; Currency; Strategy; Decision Making; United States
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      Bussgang, Jeffrey J., and Nathaniel Schwalb. "AirFox (A): Embracing the Blockchain and an ICO." Harvard Business School Teaching Note 819-065, November 2018. (Revised June 2022.)
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