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14 Jun 2004
Research & Ideas

The Big Money for Big Projects

There is nothing small about the research practiced by Harvard Business School professor Benjamin Esty. He studies the financing of some of the largest projects in the world: the Eurotunnel, Hong Kong Disneyland, and the Airbus A380, to... View Details

Keywords: by Ann Cullen; Financial Services

April 14, 2023
Editorial

The Big Change Coming To Business School Research & Teaching

By: Andrew J. Hoffman

Keywords: Business Education

June 1991 (Revised April 2008)
Case

Antitrust Movement: Perceptions and Reality in Coping with Big Business

A vehicle for the discussion of early antitrust legislation in the United States from 1890 to 1914. View Details

Keywords: Law; Monopoly; United States

March 2019 (Revised July 2020)
Case

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel W. Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams from related businesses... View Details

Keywords: Market Entry; Growth Strategy; Profit Vs. Growth; Subscription Business; Cash Burn; Data Analytics; Get-big-fast; Buyer Power; Strategy Implementation; Movie Industry; Racing; Entrepreneurship; Market Entry and Exit; Growth and Development Strategy; Business Strategy; Value Creation; Disruption; Motion Pictures and Video Industry; United States

June 2016
Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble

This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details

Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)

October 2012
Article

Data Scientist: The Sexiest Job of the 21st Century

Key to the effective use of big data are the analytical professionals known as "data scientists," who can both manipulate large and unstructured data sources and create insights from them. Data scientists are difficult to hire and retain, but their skills will be... View Details

Keywords: Big Data; Data Scientists; Business Analytics; Analytics and Data Science; Mathematical Methods; Jobs and Positions

January 2020 (Revised July 2020)
Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details

07 Aug 2019
Research & Ideas

Big Infrastructure May Not Always Produce Big Benefits

V. D'Arbeloff - MBA Class of 1955 Professor of Business Administration; Ramana Nanda, Sarofim-Rock Professor of Business Administration; Abhiman Da, of the Indian Institute of Management Ahmedabad; and Arti... View Details

Keywords: by Martha Lagace; Construction

November 2016 (Revised September 2018)
Case

Elon Musk's Big Bets

By: David B. Yoffie, Eric Baldwin and Brandon Kaufmann

Between late 2014 and late 2016, Tesla CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla’s business. In late 2014, Tesla began construction on a $5 billion “gigafactory” that would manufacture... View Details

15 May 2017
Sharpening Your Skills

The Promises and Limitations of Big Data

hiring decisions than humans. In these stories from our recent archives, Harvard Business School researchers outline the promises of big data—and the limitations of trying to harness data from a firehose.... View Details

Keywords: by Sean Silverthorne; Financial Services; Utilities; Public Administration; Health

May 2020
Case

Big Boom Beverages: Fight or Flight?

By: Stephen A. Greyser and William Ellet

Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details

Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making

1988
Book

The Essential Alfred Chandler: Essays Toward a Historical Theory of Big Business

Keywords: Business History

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June 2016 (Revised November 2021)
Case

chotuKool: 'Little Cool,' Big Opportunity

By: Rory McDonald, Derek van Bever and Efosa Ojomo

In 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.—one of the companies owned by Godrej Group, a large Indian conglomerate—was preparing to launch an innovative low-cost refrigerator. Developed expressly... View Details

Keywords: Disruptive Innovation; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; India

July 2021
Article

Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance

By: Goran Calic and Maryam Ghasemaghaei

Over the last decade, the use big data in firms has seen a rapid increase. Whilst scholars have begun to unpack the relationship between big data utilisation and financial performance, significant uncertainty exists about the ethical uses of this new asset. Whether... View Details

Keywords: Analytics and Data Science; AI and Machine Learning; Performance Improvement; Organizational Change and Adaptation

2014
Chapter

Too Big To Trust? Managing Stakeholder Trust in Business in the Post-Bail-Out Economy

By: Deepak Malhotra

This chapter considers the aftermath of the financial crisis of 2008, and specifically the subsequent “bail-out” of the large financial institutions by the American government, from the perspective of trust in the post-bail-out economy. The author considers the impacts... View Details

Keywords: Trust; Business and Stakeholder Relations; Government and Politics; Financial Crisis

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October 2018 (Revised August 2023)
Case

Safecast: Bootstrapping Human Capital to Big Data

By: Ethan Bernstein and Stephanie Marton

On March 11, 2011, at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean... View Details

October 2009
Article

Pioneering Entrepreneur Yoshiko Shinohara on Turning Temporary Work into Big Business in Japan

By: Anthony J. Mayo and Mayuka Yamazaki

Tempstaff's founder, a pioneering Japanese entrepreneur, wondered whether she would go to jail for launching her business. View Details

Keywords: Entrepreneurship; Gender; Business Startups; Employment Industry; Japan

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01 Aug 2012
What Do You Think?

Should CEOs Worry About ‘Too Big to Succeed?’

relationships. Unfortunately, many corporate leaders focus on profits and the Wall Street drivers toward big business and profits. It has become the death knell for many corporations." Phil Harris,... View Details

Keywords: by James Heskett; Manufacturing; Financial Services

06 Jan 2003
What Do You Think?

China: The Next Big Market Opportunity or the Next Big Bubble?

opportunity or bubble] will happen at the national level at once is a big question mark." Warren Ching comments, "The Chinese government wants nothing but [to save] face. They will not allow this kind of economic meltdown."... View Details

Keywords: by James Heskett

2013
Book

Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

By: Thomas H. Davenport and Jinho Kim

Managers today need to be able to analyze and make sense of data. They need to be conversant with analytical technology and methods and to make decisions on quantitative analysis. This book offers a variety of practical tools and examples to improve a manager's... View Details

Keywords: Statistics; Business Analytics; Big Data; Analytics and Data Science; Management Practices and Processes; Mathematical Methods; Information Management

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