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  • All HBS Web  (115)
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  • All HBS Web  (115)
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    • Multimedia  (1)
  • Faculty Publications  (42)
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  • April 2008
  • Case

Four Products: Predicting Diffusion (2008)

By: John T. Gourville
An updated "Four Products" case. This 2008 version includes: sliced peanut butter, foldable bicycle tires, high-end wooden puzzles, and artificial dirt for thoroughbred race tracks. These four products form the basis to assess the drivers of new product adoption. In... View Details
Keywords: Forecasting and Prediction; Innovation and Invention; Product Marketing; Demand and Consumers; Adoption
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Gourville, John T. "Four Products: Predicting Diffusion (2008)." Harvard Business School Case 508-103, April 2008.
  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

Few companies create an entirely new consumer market and reach icon status—and then set out to reinvent themselves. But that’s the hill the at-home, interactive-exercise firm Peloton is now climbing. Peloton was one of the freewheeling successes of the first year of... View Details
Keywords: by Lane Lambert; Bicycle; Bicycle; Bicycle
  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

Luther King, Jr. Miller makes a ‘horrible’ mistake As Miller got older and his neighborhood grew rougher, he stopped looking for approval from his parents and teachers and began looking up to kids who got in trouble on the street. At age 12, police caught Miller... View Details
Keywords: by Dina Gerdeman; Apparel & Accessories
  • September 2012
  • Teaching Note

On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program (TN)

Keywords: Bicycle Transportation; Bicycle Industry; Paris
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Coles, Peter. "On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program (TN)." Harvard Business School Teaching Note 913-013, September 2012.
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

John Foley was irritated with his local gym. He was constantly getting elbowed out of his favorite spin classes as other cyclists snapped up spots in sessions led by the most popular instructors. Foley’s frustration inspired him in 2012 to found Peloton, whose $2,200... View Details
Keywords: by Dina Gerdeman
  • December 2011 (Revised January 2016)
  • Case

On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program

By: Peter A. Coles, Elena Corsi and Vincent Dessain
Keywords: Bicycle Transportation; Bicycle Industry; Paris
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Coles, Peter A., Elena Corsi, and Vincent Dessain. "On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program." Harvard Business School Case 912-022, December 2011. (Revised January 2016.)
  • 27 May 2015
  • Research & Ideas

Build 'Scaffolds' to Improve Performance of Temporary Teams

"Four minutes," a triumphant Amy C. Edmondson exclaims as she arrives at her Harvard Business School office, clutching a bike helmet and explaining that her commute is 10 minutes faster by bicycle than by car. Edmondson, the... View Details
Keywords: by Roberta Holland; Health
  • February 2014 (Revised August 2016)
  • Case

Strava

By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra
Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must... View Details
Keywords: Entrepreneurship; Cycling; Biking; Running; Sports; Technology; Mobile App; Mobile; GPS; Motivation; Behavioral Science; Founders; Term Sheet; Investment; Terms; Silicon Valley; Lifestyle; Strava; Financing; Fundraising; Angel; Valuation; Growth; Forecast; Business Startups; Business Plan; Trends; Forecasting and Prediction; Decision Choices and Conditions; Corporate Entrepreneurship; Institutional Investing; Collaborative Innovation and Invention; Innovation Leadership; Innovation Strategy; Innovation and Management; Technological Innovation; Management Succession; Growth Management; Growth and Development Strategy; Market Timing; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; California; New England
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Lassiter, Joseph B., III, William A. Sahlman, and Sid Misra. "Strava." Harvard Business School Case 814-055, February 2014. (Revised August 2016.)
  • March 2003 (Revised January 2006)
  • Case

Threshold Sports

By: Richard G. Hamermesh and Todd H Thedinga
Describes the sales, marketing, and operating issues facing Threshold Sports, a small cycling event management company that produces the Pro Cycling Tour. Examines the issues facing the company as it approaches breakeven and attempts to grow the business substantially.... View Details
Keywords: Growth Management; Bicycle Transportation; Service Delivery; Sports; Bicycle Industry; Bicycle Industry
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Hamermesh, Richard G., and Todd H Thedinga. "Threshold Sports." Harvard Business School Case 803-134, March 2003. (Revised January 2006.)
  • September 2013 (Revised August 2015)
  • Background Note

Leadership and Teaming

By: Ethan Bernstein
Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Bicycle Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
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Bernstein, Ethan. "Leadership and Teaming." Harvard Business School Background Note 414-033, September 2013. (Revised August 2015.)
  • December 2011 (Revised April 2012)
  • Case

On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program (Supplement)

By: Peter A. Coles and Elena Corsi
Keywords: Partners and Partnerships; Contracts; Negotiation; Growth and Development Strategy; Bicycle Industry; Paris
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Coles, Peter A., and Elena Corsi. "On Two Wheels in Paris: The Vélib' Bicycle-Sharing Program (Supplement)." Harvard Business School Case 912-023, December 2011. (Revised April 2012.)
  • February 2025
  • Supplement

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
Keywords: Business Model; Value Creation; Competition; Logistics; Profit; Resource Allocation; Expansion; Business Strategy; Growth and Development Strategy; Distribution Channels; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Spreadsheet Supplement 725-855, February 2025.
  • April 1995
  • Supplement

Montague Corporation (B)

By: Norman A. Berg
Presents David Montague's evaluation of the progress so far and the basic problems that he believes prevent him from achieving higher sales. Designed as a class handout after discussion of the (A) case. View Details
Keywords: Entrepreneurship; Growth and Development Strategy; Measurement and Metrics; Problems and Challenges; Bicycle Industry
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Berg, Norman A. "Montague Corporation (B)." Harvard Business School Supplement 395-143, April 1995.
  • April 1995
  • Case

Montague Corporation (A)

By: Norman A. Berg and James Weber
The Montague Corp. is a small company started in 1987 and owned by David Montague, age 31, and his father. The company designs, manufactures in Taiwan, and sells through distributors worldwide a high-quality "bicycle that folds." The company offices are located in... View Details
Keywords: Business Strategy; Financial Strategy; Financial Management; Job Cuts and Outsourcing; Globalized Firms and Management; Family Business; Bicycle Industry; Taiwan; Cambridge
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Berg, Norman A., and James Weber. "Montague Corporation (A)." Harvard Business School Case 395-037, April 1995.
  • June 2013
  • Supplement

Montague Corporation: Unfolding the Future in Cycling (Video Supplement)

By: Jim Sharpe
This is the Video Supplement for Montague Corporation: Unfolding the Future in Cycling (HBS Case #808087). View Details
Keywords: Entrepreneurs; Consumer Products; Innovation & Entrepreneurship; Innovation; General Managers; Growth; Growth Management; International; Consumer Behavior; Marketing Channels; Founding; Channels Of Distribution; Entrepreneurship; Marketing; Leadership; Bicycle Industry; United States
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Sharpe, Jim. "Montague Corporation: Unfolding the Future in Cycling (Video Supplement)." Harvard Business School Video Supplement 813-720, June 2013.
  • January 1993 (Revised May 2004)
  • Teaching Note

Mile High Cycles (TN)

By: William J. Bruns Jr.
Teaching Note for (9-191-056). View Details
Keywords: Bicycle Industry
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Bruns, William J., Jr. "Mile High Cycles (TN)." Harvard Business School Teaching Note 193-095, January 1993. (Revised May 2004.)
  • April 2024 (Revised February 2025)
  • Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
Teaching Note for HBS Case No. 724-360.The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the... View Details
Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Teaching Note 724-435, April 2024. (Revised February 2025.)
  • 02 May 2017
  • First Look

First Look at New Research: May 2, 2017

rising cost, as manifested in violations of covered interest rate parity. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51348 Harvard Business School Case 917-539 Yushan Bicycles: Learning to Ride Abroad Yushan Bicycles, one of Taiwan's leading... View Details
Keywords: Carmen Nobel
  • August 2023 (Revised April 2024)
  • Case

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "eBee: Affordable Mobility for Africa." Harvard Business School Case 724-360, August 2023. (Revised April 2024.)
  • 2005
  • Case

Shimano: An Exemplar of the Japanese Approach to Knowledge

By: Hirotaka Takeuchi
Keywords: Knowledge Management; Bicycle Industry
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Takeuchi, Hirotaka. "Shimano: An Exemplar of the Japanese Approach to Knowledge." 2005.
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