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      • Faculty Publications  (242)

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      • August 2023
      • Case

      Salma Qarnain: Spaceships to Broadway

      By: Leslie Perlow, Mel Martin and Hannah Weisman
      Salma Qarnain, daughter of Pakistani Muslim immigrants, is an engineer trained at Stanford and MIT. She began her career building spacecrafts but 30 years later finds herself pursuing her calling, acting on Broadway. The case explores Qarnain’s career path, family... View Details
      Keywords: Personal Development and Career; Job Search; Job Design and Levels; Happiness; Identity; Well-being; Work-Life Balance; Family and Family Relationships; Theater Entertainment; Film Entertainment; Talent and Talent Management; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Aerospace Industry; United States; New York (city, NY); Boston; California
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      Perlow, Leslie, Mel Martin, and Hannah Weisman. "Salma Qarnain: Spaceships to Broadway." Harvard Business School Case 424-018, August 2023.
      • August 2023 (Revised November 2023)
      • Case

      Art Blocks: NFTs and Digital Art

      By: Shikhar Ghosh and Liang Wu
      Keywords: NFTs
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      Ghosh, Shikhar, and Liang Wu. "Art Blocks: NFTs and Digital Art." Harvard Business School Case 824-008, August 2023. (Revised November 2023.)
      • August 29, 2023
      • Article

      The Fragility of Artists’ Reputations from 1795 to 2020

      By: Letian Zhang, Mitali Banerjee, Shinan Wang and Zhuoqiao Hong
      This study explores the longevity of artistic reputation. We empirically examine whether artists are more- or less-venerated after their death. We construct a massive historical corpus spanning 1795 to 2020 and build separate word-embedding models for each five-year... View Details
      Keywords: Natural Language Processing; Reputation; Arts
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      Zhang, Letian, Mitali Banerjee, Shinan Wang, and Zhuoqiao Hong. "The Fragility of Artists’ Reputations from 1795 to 2020." Proceedings of the National Academy of Sciences 120, no. 35 (August 29, 2023).
      • June 22, 2023
      • Article

      How to Build a Life: The Happy Art of Grandparenting

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: The Happy Art of Grandparenting." The Atlantic (June 22, 2023).
      • May 2023
      • Supplement

      Alicia Keys and Swizz Beats Video Supplement Playlist

      By: Boris Groysberg
      Keywords: Entertainment; Music Entertainment; Personal Development and Career; Entrepreneurship; Goals and Objectives; Power and Influence; Fine Arts Industry; Fine Arts Industry; Fine Arts Industry
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      Groysberg, Boris. "Alicia Keys and Swizz Beats Video Supplement Playlist." Harvard Business School Multimedia/Video Supplement 422-701, May 2023.
      • April 2023
      • Technical Note

      An Art & A Science: How to Apply Design Thinking to Data Science Challenges

      By: Michael Parzen, Eddie Lin, Douglas Ng and Jessie Li
      We hear it all the time as managers: “what is the data that backs up your decisions?” Even local mom-and-pop shops now have access to complex point-of-sale systems that can closely track sales and customer data. Social media influencers have turned into seven-figure... View Details
      Keywords: Decision Making; Framework; Analytics and Data Science
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      Parzen, Michael, Eddie Lin, Douglas Ng, and Jessie Li. "An Art & A Science: How to Apply Design Thinking to Data Science Challenges." Harvard Business School Technical Note 623-070, April 2023.
      • April 2023 (Revised May 2024)
      • Case

      The Venice Biennale

      By: Rohit Deshpandé and Elena Corsi
      La Biennale of Venice, which organized festivals in different disciplines, pondered how to remain relevant in front of fading boundaries across arts. View Details
      Keywords: Arts; Organizational Change and Adaptation; Cultural Entrepreneurship; Italy
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      Deshpandé, Rohit, and Elena Corsi. "The Venice Biennale." Harvard Business School Case 523-097, April 2023. (Revised May 2024.)
      • February 2023 (Revised July 2023)
      • Case

      Moleskine Foundation: Can Creativity Change the World?

      By: Ryan Raffaelli, Alexandra C. Feldberg and Sarah Gulick
      The Italy-based Moleskine Foundation worked with young adults in Africa and Europe to inspire social change through art and creative projects. Adama Sanneh, the newly appointed CEO of the Moleskine Foundation, faced several challenges: First, he had to make his own... View Details
      Keywords: Nonprofit Organizations; Social Enterprise; Leadership; Identity; Strategy; Education Industry; Italy; Africa; Europe; United States
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      Raffaelli, Ryan, Alexandra C. Feldberg, and Sarah Gulick. "Moleskine Foundation: Can Creativity Change the World?" Harvard Business School Case 423-043, February 2023. (Revised July 2023.)
      • February 2023 (Revised March 2023)
      • Case

      Hey, Insta & YouTube, Are You Watching TikTok?

      By: Felix Oberholzer-Gee
      In early 2023, the entertainment app TikTok reached close to 1 billion users globally, placing it 4th behind the leading social networks of Facebook, YouTube, and Instagram. Featuring a sophisticated recommendation engine, TikTok mastered the art of keeping users... View Details
      Keywords: Social Media; Applications and Software; Business Model; Competition; Organizational Change and Adaptation
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      Oberholzer-Gee, Felix. "Hey, Insta & YouTube, Are You Watching TikTok?" Harvard Business School Case 723-426, February 2023. (Revised March 2023.)
      • November 2022
      • Case

      Jon Fortt: The Art of Debate and Effective Communication

      By: Francesca Gino, Sarah Livick-Moses and Ruth Page
      This stand-alone multimedia case explores the art of communication in the space of negotiation. It follows the career journey of business journalist, media influencer, and co-anchor of CNBC's "Squawk Alley," Jon Fortt. He offers reflections on the race crisis in the... View Details
      Keywords: Communication; Negotiation; Race
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      Gino, Francesca, Sarah Livick-Moses, and Ruth Page. "Jon Fortt: The Art of Debate and Effective Communication." Harvard Business School Multimedia/Video Case 921-713, November 2022. (Click here to access this case.)
      • August 2022
      • Course Overview Note

      Arts and Cultural Entrepreneurship

      By: Rohit Deshpandé
      Keywords: Cultural Entrepreneurship; Arts; Fine Arts Industry; Fine Arts Industry
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      Deshpandé, Rohit. "Arts and Cultural Entrepreneurship." Harvard Business School Course Overview Note 523-035, August 2022.
      • August 2022
      • Case

      SuperRare: Turning an NFT Marketplace into a DAO

      By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
      In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details
      Keywords: NFTs; Crypto Economy; Alternative Assets; DAOs; Arts; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Technology; Technology Adoption; Internet and the Web; Digital Platforms; Innovation and Invention; Technological Innovation; Disruptive Innovation; Finance; Currency; Investment; Markets; Auctions; Bids and Bidding; Demand and Consumers; Network Effects; Market Design; Market Transactions; Market Timing; Web Services Industry; North and Central America; United States
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      Bussgang, Jeffrey J., Scott Duke Kominers, and Amy Klopfenstein. "SuperRare: Turning an NFT Marketplace into a DAO." Harvard Business School Case 823-027, August 2022.
      • April 2022
      • Teaching Note

      Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

      By: Jill Avery
      A sixteenth century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed, and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo... View Details
      Keywords: Brand Management; Brand Valuation; Art; Art Dealer; Auction House; Brand Storytelling; Marketing; Brands and Branding; Marketing Strategy; Fine Arts Industry; United States; Italy
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      Avery, Jill. "Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand." Harvard Business School Teaching Note 522-088, April 2022.
      • March 2022
      • Case

      Unilever: Remote Work in Manufacturing

      By: Prithwiraj Choudhury and Susie L. Ma
      In December 2021, Unilever—one of the world’s largest producers of consumer goods—was in the midst of a pilot project to digitize its manufacturing facilities and enable remote work for factory employees. This was possible because of an earlier project to retrofit a... View Details
      Keywords: Change; Globalization; Information Technology; Technology Adoption; Human Resources; Jobs and Positions; Operations; Education; Training; Manufacturing Industry
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      Choudhury, Prithwiraj, and Susie L. Ma. "Unilever: Remote Work in Manufacturing." Harvard Business School Case 622-030, March 2022.
      • 2022
      • Chapter

      Key Success Factors in Environmental Entrepreneurship: The Case of Wilderness Safaris

      By: James E. Austin, Megan Epler Woods and Herman B. Leonard
      This chapter analyzes the entrepreneurial conception and evolution of the Wilderness Safaris (WS) ecotourism enterprise operating in eight African countries. It illuminates a series of factors that contribute to positive environmental impact as well as financial... View Details
      Keywords: Environmental Sustainability; Entrepreneurship
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      Austin, James E., Megan Epler Woods, and Herman B. Leonard. "Key Success Factors in Environmental Entrepreneurship: The Case of Wilderness Safaris." Chap. 7 in World Scientific Encyclopedia of Business Sustainability, Ethics, and Entrepreneurship, Volume 1: Environmental and Social Entrepreneurship, edited by Peter Gianiodis, Maritza I. Espina, and William R. Meek, 175–196. World Scientific Publishing, 2022.
      • January 27, 2022
      • Article

      How to Build a Life: Make Time for Art

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: Make Time for Art." The Atlantic (January 27, 2022).
      • Article

      Most NFTs Are More Like Baseball Cards Than Fine Art

      By: Scott Duke Kominers
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      Kominers, Scott Duke. "Most NFTs Are More Like Baseball Cards Than Fine Art." Bloomberg Opinion (January 20, 2022).
      • September 2021
      • Supplement

      Christo and Jeanne-Claude: The Art of the Entrepreneur

      By: Rohit Deshpandé and Henry McGee
      The case supplement videos are intended for students to view, along with the written case, before class. View Details
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      Deshpandé, Rohit, and Henry McGee. "Christo and Jeanne-Claude: The Art of the Entrepreneur." Harvard Business School Multimedia/Video Supplement 521-710, September 2021.
      • September 2021
      • Supplement

      Christo and Jeanne-Claude: The Art of the Entrepreneur (B)

      By: Rohit Deshpandé and Henry McGee
      The case supplement videos are intended for students to view, along with the written case, before class. View Details
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      Deshpandé, Rohit, and Henry McGee. "Christo and Jeanne-Claude: The Art of the Entrepreneur (B)." Harvard Business School Multimedia/Video Supplement 521-711, September 2021.
      • July 2021 (Revised March 2022)
      • Teaching Note

      Flashion: Art vs. Science in Fashion Retailing

      By: Kris Ferreira
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      Ferreira, Kris. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Teaching Note 622-006, July 2021. (Revised March 2022.)
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