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December 2016 (Revised January 2017)
Supplement

Accounting for the iPhone Upgrade Program (B)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi

In October 2016, Apple Inc. announced the financial results for its fiscal year 2016. CEO Tim Cook commented on a very successful fiscal year 2016 and focused on all the positive financial results. However, Apple’s 2016 annual report was also telling another story.... View Details

Keywords: Apple Inc.; iPhone 6s; Accounting; Revenue Recognition; California; United States

February 2008 (Revised September 2008)
Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind

In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details

Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry

August 2016 (Revised January 2017)
Case

Accounting for the iPhone Upgrade Program (A)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi

On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase iPhone models 6s and 6s Plus in Apple’s retail stores throughout the U.S. Next to the strategic implications of the Upgrade Program, financial analysts tried to understand... View Details

Keywords: Accounting; Apple Inc.; iPhone 6s; International Accounting; Electronics Industry; California; United States

August 2013
Teaching Note

Apple Inc. and the iPhone 4 Antenna Issue

By: Francois Brochet and Krishna G. Palepu

January 2013
Case

Apple Inc. and the iPhone 4 Antenna Issue

By: Francois Brochet, Krishna G. Palepu and Lauren Barley

February 2018
Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson

Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details

September 2024
Case

Nvidia, Inc. in 2024 and the Future of AI

By: David B. Yoffie and Sarah von Bargen

Nvidia was one of the most successful companies in the world, reaching $3.4 trillion in valuation on June 18th, 2024. While Microsoft and Apple quickly recaptured the value crown, some analysts forecasted that Nvidia was so strongly positioned that it might become the... View Details

Keywords: Customer Value and Value Chain; Price; Technological Innovation; Competition; Vertical Integration; Valuation; Technology Industry

August 2012
Case

Danshui Plant No. 2

By: William Bruns, Julie H. Hertenstein and Kelvin Liu

Danshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. In the first three months of the contract, the plant is unable to assemble as many phones as expected and is operating at a loss. The plant manager must... View Details

Keywords: Job Cuts and Outsourcing; Production; Budgets and Budgeting; Manufacturing Industry; Electronics Industry; China

17 Jul 2012
First Look

First Look: July 17

Taiwanese to a global firm, developing and maintaining a functioning global structure, building a sales and marketing force, and finding the right cultural balance between eastern and western capabilities. Purchase this case:http://hbr.org/search/412070-PDF-ENG View Details

Keywords: Sean Silverthorne

10 Apr 2012
First Look

First Look: April 10

Rule Them All: Lord of the Rings Online and the MMO Market Hanna Hałaburda, William Collis, Rob McKeon, and Ivan NausiedaHarvard Business School Case 712-434 Turbine Inc. is releasing a massively multiplayer online (MMO) game, The Lord of... View Details

Keywords: Carmen Nobel

29 Mar 2011
First Look

First Look: March 29

http://www.hbs.edu/research/pdf/11-069.pdf Cases & Course MaterialsAccounting for the iPhone at Apple Inc. Francois Brochet, Krishna G. Palepu, and Lauren BarleyHarvard Business School Case 111-003... View Details

Keywords: Sean Silverthorne

19 Feb 2013
First Look

First Look: Feb. 19

case:http://hbr.org/search/513058-PDF-ENG Konys, Inc. Lee, Deishin, and Tunay I. TuncaHarvard Business School Case 613-065 This case describes the sourcing policy for a consumer electronics company. The company must decide how to... View Details

Keywords: Sean Silverthorne

25 May 2010
First Look

First Look: May 25

look at many of the critical on-the-ground issues involved with innovative real estate development. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/210070-PDF-ENG Apple Inc. in 2010 David B. Yoffie... View Details

Keywords: Martha Lagace

25 Nov 2008
First Look

First Look: November 25, 2008

decisions about whether to quit the job he loves at Hewlett-Packard to join Apple Computer, how to define his role within Apple, whether to take on Jobs as his co-founder, whether to accept a third co-founder proposed by Jobs, and how to... View Details

Keywords: Martha Lagace

20 Jul 2011
Research & Ideas

Five Discovery Skills that Distinguish Great Innovators

innovative ideas spring. Specifically, innovators engage the following behavioral skills more frequently: Questioning. Innovators are consummate questioners who show a passion for inquiry. Their queries frequently challenge the status quo, just as [Apple View Details

Keywords: by Jeff Dyer, Hal Gergersen & Clayton M. Christensen

23 Jun 2015
First Look

First Look: June 23, 2015

Chrissie No abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/315059-PDF-ENG Harvard Business School Case 715-456 Apple Inc. in 2015 At the end of 2014, View Details

Keywords: Sean Silverthorne

09 Apr 2013
First Look

First Look: April 9

future contracts and the AQC's value as part of the solution to untenably high U.S. health care costs. Purchase this case: http://hbr.org/search/612016-PDF-ENG Harvard Business School Case 113-088 Apple Inc.... View Details

Keywords: Sean Silverthorne

06 May 2008
First Look

First Look: May 6, 2008

http://www.hbs.edu/research/pdf/07-099.pdf Cases & Course MaterialsApple Inc., 2008 Harvard Business School Case 708-480 In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and... View Details

Keywords: Martha Lagace

28 Jun 2016
First Look

June 28, 2016

"CEO activism" can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would allow discrimination... View Details

Keywords: Sean Silverthorne

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer into Windows, and Apple set Apple... View Details

Keywords: Dina Gerdeman

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