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  • 09 Sep 2011
  • News

Steve Jobs' real legacy: Apple Inc.

  • December 2016 (Revised January 2017)
  • Supplement

Accounting for the iPhone Upgrade Program (B)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi
In October 2016, Apple Inc. announced the financial results for its fiscal year 2016. CEO Tim Cook commented on a very successful fiscal year 2016 and focused on all the positive financial results. However, Apple’s 2016 annual report was also telling another story.... View Details
Keywords: Apple Inc.; iPhone 6s; Accounting; Revenue Recognition; California; United States
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  • February 2008 (Revised September 2008)
  • Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind
In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry
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  • August 2016 (Revised January 2017)
  • Case

Accounting for the iPhone Upgrade Program (A)

By: Jonas Heese, Krishna G. Palepu, H. David Sherman and Monica Baraldi
On September 9, 2015, Apple Inc. announced the “iPhone Upgrade Program,” a new way to purchase iPhone models 6s and 6s Plus in Apple’s retail stores throughout the U.S. Next to the strategic implications of the Upgrade Program, financial analysts tried to understand... View Details
Keywords: Accounting; Apple Inc.; iPhone 6s; International Accounting; Electronics Industry; California; United States
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  • January 2013
  • Case

Apple Inc. and the iPhone 4 Antenna Issue

By: Francois Brochet, Krishna G. Palepu and Lauren Barley
Related
  • August 2013
  • Teaching Note

Apple Inc. and the iPhone 4 Antenna Issue

By: Francois Brochet and Krishna G. Palepu
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  • 06 Oct 2011
  • News

Steve Jobs's Career, Vision for Apple

  • 06 Oct 2011
  • News

Steve Jobs's Career, Vision for Apple

  • 06 Aug 2018
  • News

Why Apple Is the Future of Capitalism

  • February 2018
  • Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson
Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details
Keywords: Apple; Apple Inc.; Google; Amazon; Amazon.com; Google Home; Homepod; Echo; Smart Home; Connected Home; Voice; Artificial Intelligence; Machine Learning; Internet Of Things; Smart Speaker; Connected Speaker; Intelligent Assistants; Virtual Assistants; Voice Assistants; Alexa; Google Assistant; Siri; Technological Innovation; Disruptive Innovation; Competitive Strategy; Business Strategy; Adoption; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Technology Adoption; Digital Platforms; Household; AI and Machine Learning; Electronics Industry; Technology Industry; United States
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  • September 2024
  • Case

Nvidia, Inc. in 2024 and the Future of AI

By: David B. Yoffie and Sarah von Bargen
Nvidia was one of the most successful companies in the world, reaching $3.4 trillion in valuation on June 18th, 2024. While Microsoft and Apple quickly recaptured the value crown, some analysts forecasted that Nvidia was so strongly positioned that it might become the... View Details
Keywords: Customer Value and Value Chain; Price; Technological Innovation; Competition; Vertical Integration; Valuation; Technology Industry
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  • 17 Apr 2016
  • News

Big Business Speaks Up on Social Issues

  • 22 Jul 2016
  • News

Business Leadership, Presidential Politics and Social Engagement: Choose Carefully

  • 18 Jan 2011
  • News

Apple's Cook Faces Leadership Hole as He Tries to Fend Off Google Android

  • August 2012
  • Case

Danshui Plant No. 2

By: William Bruns, Julie H. Hertenstein and Kelvin Liu
Danshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. In the first three months of the contract, the plant is unable to assemble as many phones as expected and is operating at a loss. The plant manager must... View Details
Keywords: Job Cuts and Outsourcing; Production; Budgets and Budgeting; Manufacturing Industry; Electronics Industry; China
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  • 17 Jul 2012
  • First Look

First Look: July 17

Taiwanese to a global firm, developing and maintaining a functioning global structure, building a sales and marketing force, and finding the right cultural balance between eastern and western capabilities. Purchase this case:http://hbr.org/search/412070-PDF-ENG View Details
Keywords: Sean Silverthorne
  • 10 Apr 2012
  • First Look

First Look: April 10

Rule Them All: Lord of the Rings Online and the MMO Market Hanna Hałaburda, William Collis, Rob McKeon, and Ivan NausiedaHarvard Business School Case 712-434 Turbine Inc. is releasing a massively multiplayer online (MMO) game, The Lord of... View Details
Keywords: Carmen Nobel
  • 29 Mar 2011
  • First Look

First Look: March 29

http://www.hbs.edu/research/pdf/11-069.pdf   Cases & Course MaterialsAccounting for the iPhone at Apple Inc. Francois Brochet, Krishna G. Palepu, and Lauren BarleyHarvard Business School Case 111-003... View Details
Keywords: Sean Silverthorne
  • 19 Feb 2013
  • First Look

First Look: Feb. 19

case:http://hbr.org/search/513058-PDF-ENG Konys, Inc. Lee, Deishin, and Tunay I. TuncaHarvard Business School Case 613-065 This case describes the sourcing policy for a consumer electronics company. The company must decide how to... View Details
Keywords: Sean Silverthorne
  • 25 May 2010
  • First Look

First Look: May 25

look at many of the critical on-the-ground issues involved with innovative real estate development. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/210070-PDF-ENG Apple Inc. in 2010 David B. Yoffie... View Details
Keywords: Martha Lagace