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  • All HBS Web  (5,433)
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  • September 1991
  • Case

All American Pipeline

By: Timothy A. Luehrman
Goodyear is nearing its first major capital commitments for the largest investment project in its history, the All American Pipeline. The pipeline will transport heavy crude oil from California to Texas. It is the centerpiece of a major program by Goodyear to diversify... View Details
Keywords: Capital; Financial Strategy; Business Startups; Diversification; Valuation; Standards; Supply Chain; Resource Allocation; Cash Flow; Mining Industry; California; Texas
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Luehrman, Timothy A. "All American Pipeline." Harvard Business School Case 292-040, September 1991.
  • 06 Nov 2008
  • Op-Ed

Selling Out The American Dream

leveraging of assets, on irresponsible banks and mortgage brokers who fabricated applications for no downpayment home loans knowing that the risks could be readily laid off on unsuspecting third parties. But underpinning the collapse of the housing bubble is a... View Details
Keywords: by John Quelch
  • October 1992 (Revised December 1992)
  • Case

American Connector Company (A)

By: Gary P. Pisano
American Connector Co. is forced to reexamine operations at its Sunnyvale plant when a Japanese competitor announces plans to build an "ultimate" plant in the United States. Case examines issues related to benchmarking a competitor's manufacturing capabilities and... View Details
Keywords: Production; Infrastructure; Competitive Strategy; Global Strategy; Policy; Strategic Planning; Performance Productivity; Management Analysis, Tools, and Techniques; Performance Effectiveness; Sunnyvale; Japan
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Pisano, Gary P. "American Connector Company (A)." Harvard Business School Case 693-035, October 1992. (Revised December 1992.)
  • 01 Sep 2004
  • News

American Dream

American vacation, Wall Drug was already a kind of Wild West theme park. “My dad built an experience for people to take away with them,” Hustead says. “It involves education, entertainment, aesthetics, and escapism — you can’t fake it.”... View Details
Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Accommodation; Hospitality

    Managing Human Assets

    The time has come for American managers to rethink the traditional relationship between management and workers. The personnel practices of the past are an obstacle today, blocking the higher productivity and quality levels your firm will need to succeed in the... View Details

    • October 1990 (Revised February 1997)
    • Case

    American Cyanamid

    By: Ray A. Goldberg
    Keywords: Chemical Industry
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    Goldberg, Ray A. "American Cyanamid." Harvard Business School Case 591-043, October 1990. (Revised February 1997.)
    • 10 Nov 2008
    • News

    American Competitiveness

    • September 2008 (Revised April 2011)
    • Case

    The American Express Card

    By: John A. Quelch
    Senior executives at American Express are reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new... View Details
    Keywords: Credit; Credit Cards; Growth and Development Strategy; Marketing Strategy; Financial Services Industry; United States
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    Quelch, John A., and Jacquie Labatt. "The American Express Card." Harvard Business School Case 509-027, September 2008. (Revised April 2011.)
    • April 2005 (Revised February 2007)
    • Case

    American Outsourcing

    By: Richard H.K. Vietor and Alexander Veytsman
    Covers the phenomenon of outsourcing jobs from the United States. Reviews the evolution of Mexico's Maquiladoras, manufacturing special economic areas in China, and information technology and service-sourcing in India. Also reviews exports/imports, exchange rates,... View Details
    Keywords: Job Cuts and Outsourcing; Employment; Emerging Markets; Wages; Trade; United States; Mexico; China; India
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    Vietor, Richard H.K., and Alexander Veytsman. "American Outsourcing." Harvard Business School Case 705-037, April 2005. (Revised February 2007.)
    • April 2019
    • Case

    American Ballet Theatre

    By: Anita Elberse, Tsubasa Nakajima and Melissa Rodman
    Kara Medoff Barnett, executive director of American Ballet Theatre (ABT), widely regarded as one of the world’s premier ballet companies, faces several challenges. It is June 2018. Despite its prestige, the company’s $45 million annual budget and $22 million endowment... View Details
    Keywords: Performing Arts; Superstars; Talent; Talent Development; Non-profit; Contracts; Labor Economics; General Management; Arts; Entertainment; Media; Talent and Talent Management; Nonprofit Organizations; Marketing; Strategy
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    Elberse, Anita, Tsubasa Nakajima, and Melissa Rodman. "American Ballet Theatre." Harvard Business School Case 519-085, April 2019.
    • January 2009 (Revised June 2009)
    • Case

    Distribution at American Airlines (A)

    By: Benjamin Edelman
    American Airlines sought to reduce the fees it pays to global distribution services (GDSs)—such as SABRE—to reach travel agents. But GDSs held significant tactical advantages. For example, GDSs had signed long-term exclusive contracts with the corporate customers who... View Details
    Keywords: Price; Globalized Firms and Management; Governing Rules, Regulations, and Reforms; Distribution; Service Operations; Competition; Air Transportation Industry; Travel Industry
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    Edelman, Benjamin. "Distribution at American Airlines (A)." Harvard Business School Case 909-035, January 2009. (Revised June 2009.) (request a courtesy copy.)
    • October 1992
    • Supplement

    American Connector Co. (B)

    By: Gary P. Pisano
    Presents a plant manager's proposal to improve operations at American Connector Co. The plan attempts to imitate operations at DJC Corp., a successful Japanese competitor. Requires students to consider how changes in manufacturing impact productivity, flexibility, and... View Details
    Keywords: Change; Production; Performance Productivity; Strategy; Japan; Sunnyvale
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    Pisano, Gary P. "American Connector Co. (B)." Harvard Business School Supplement 693-049, October 1992.
    • August 1993 (Revised May 1994)
    • Case

    American Airlines' Value Pricing (A)

    By: Alvin J. Silk
    In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than a decade following deregulation of the U.S. domestic airline industry. American expected that the new pricing... View Details
    Keywords: Price; Marketing Channels; Consumer Behavior; Performance Expectations; Value Creation; Aerospace Industry
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    Silk, Alvin J. "American Airlines' Value Pricing (A)." Harvard Business School Case 594-001, August 1993. (Revised May 1994.)
    • April 2012 (Revised March 2013)
    • Case

    Social Strategy at American Express

    By: Mikolaj Jan Piskorski and David Chen
    American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own... View Details
    Keywords: Strategy; Partners and Partnerships; Social Marketing; Financial Services Industry
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    Piskorski, Mikolaj Jan, and David Chen. "Social Strategy at American Express." Harvard Business School Case 712-447, April 2012. (Revised March 2013.)
    • June 2018 (Revised January 2019)
    • Case

    Membership Rewards® from American Express

    By: Shelle Santana, Frances X. Frei and Lauren G. Pickle
    Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details
    Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States
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    Santana, Shelle, Frances X. Frei, and Lauren G. Pickle. "Membership Rewards® from American Express." Harvard Business School Case 518-079, June 2018. (Revised January 2019.)
    • March 1983 (Revised January 1989)
    • Case

    American Home Products Corp.

    American Home Products is a company with virtually no debt. Students are asked to analyze the company's debt policy and make a recommendation to the CEO. It is likely that adding debt to the capital structure would create some value for shareholders; the CEO is firmly... View Details
    Keywords: Value Creation; Business Strategy; Borrowing and Debt; Consumer Products Industry
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    Mullins, David W., Jr. "American Home Products Corp." Harvard Business School Case 283-065, March 1983. (Revised January 1989.)
    • 2018
    • Book

    American Capitalism: New Histories

    By: Sven Beckert and Christine Desan
    The United States has long epitomized capitalism. From its enterprising shopkeepers, wildcat banks, violent slave plantations, huge industrial working class, and raucous commodities trade to its world-spanning multinationals, its massive factories, and the centripetal... View Details
    Keywords: Economic Systems; History; Finance; Trade; Economy; Policy; United States
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    Beckert, Sven and Christine Desan, eds. American Capitalism: New Histories. Columbia Studies in the History of U.S. Capitalism. New York: Columbia University Press, 2018.
    • 25 Jan 2021
    • Book

    In a Nutshell, Why American Capitalism Succeeded

    How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details
    Keywords: by Sean Silverthorne; Manufacturing
    • December 2023
    • Case

    The American Bully XL

    By: Robin Greenwood, Richard S. Ruback, Johnathan Sun and Robert Ialenti
    The American Bully XL, first introduced to the United Kingdom around 2014, had been held responsible for a disproportionate share of both dog-related attacks and deaths. The case discusses the announcement, in October 2023, that the dog breed would be added to a list... View Details
    Keywords: Governing Rules, Regulations, and Reforms; Policy; Government Administration; Laws and Statutes; Risk and Uncertainty; United Kingdom
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    Greenwood, Robin, Richard S. Ruback, Johnathan Sun, and Robert Ialenti. "The American Bully XL." Harvard Business School Case 224-051, December 2023.
    • June 1991 (Revised September 1996)
    • Case

    Human Resource Management at American Airlines

    American Airlines' strategy calls for continued growth, improvements in customer service, and cost reduction. This case examines the Human Resource Management system at American Airlines and its role in the airline's past and continued success. May be used with... View Details
    Keywords: Air Transportation; Management Systems; Human Resources; Business Strategy; Air Transportation Industry; United States
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    Loveman, Gary W. "Human Resource Management at American Airlines." Harvard Business School Case 491-097, June 1991. (Revised September 1996.)
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