Publications

01 Dec 2016
News

Air Time

trying to find parking.” “About 30 percent of the traffic in most urban areas is caused by people just driving around trying to find parking.” — Bryan Mistele (MBA 1995), founder of INRIX transportation information firm Trending... View Details

February 2008 (Revised December 2011)
Case

Sealed Air China

By: Regina Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty

With a 10-year history of doing business in China, Sealed Air was now betting on the country to help propel its growth as a global company. The company identified China as one of the initial investments in the company's Global Manufacturing Strategy that aimed to... View Details

Keywords: Investment Return; Multinational Firms and Management; Growth and Development Strategy; Production; Manufacturing Industry; Shanghai

January 2025 (Revised April 2025)
Case

Blue Frontier: Disrupting Air Conditioning

By: Rosabeth Moss Kanter and Jacob A. Small

Serial entrepreneur Daniel Betts founded Blue Frontier in South Florida to offer a climate-friendly solution to increase air conditioning efficiency and dehumidify using new technology he developed. Backed by significant venture capital, Blue Frontier had to choose... View Details

Keywords: Entrepreneurship; Climate Change; Environmental Sustainability; Technological Innovation; Market Entry and Exit; Performance Efficiency; Business Strategy; Florida

August 1998
Case

Electronic Commerce at Air Products

By: F. Warren McFarlan and Melissa Dailey

In 1998,chief information officers (CIOs) in the highly competitive international gases and chemicals business faced the reality that electronic commerce capability was a strategic necessity. The results of annual surveys of technology officers in the chemical industry... View Details

Keywords: Management Teams; Information Technology; Globalized Markets and Industries; Infrastructure; Internet and the Web; Technology Adoption; Business Strategy; Chemical Industry; United States

October 2009 (Revised May 2011)
Supplement

Stolt-Nielsen Transportation Group (D)

By: Lynn S. Paine and Lara Adamsons

Keywords: Transportation Industry

October 2009 (Revised May 2011)
Supplement

Stolt-Nielsen Transportation Group (C)

By: Lynn S. Paine and Lara Adamsons

Keywords: Transportation Industry

May 1993 (Revised July 1995)
Case

Air Miles

By: John A. Quelch

The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets... View Details

Keywords: Marketing Strategy; Service Delivery; Market Entry and Exit; Adaptation; Product Launch; Service Industry; Canada; United Kingdom; United States

January 1985 (Revised April 1985)
Case

Eastern Air Lines

By: George C. Lodge

Keywords: Air Transportation Industry

February 2011 (Revised January 2013)
Supplement

Fairstar Heavy Transport (B)

By: Guhan Subramanian and Rhea Ghosh

Supplements the (A) case. View Details

Keywords: Truck Transportation; Transportation Industry

2009
Other Teaching and Training Material

Personal Rapid Transport at Vectus, Inc.

By: Benjamin Edelman

PRT vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small groups—often just a single... View Details

Keywords: Competitive Strategy; Corporate Strategy; Entrepreneurship; Network Effects; Transportation Networks; Transportation Industry

Read Now

November 2009 (Revised September 2010)
Case

Personal Rapid Transport at Vectus, Ltd.

By: Benjamin Edelman

Personal Rapid Transport (PRT) vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small... View Details

Keywords: Entrepreneurship; Network Effects; Competitive Strategy; Corporate Strategy; Transportation Networks; Transportation Industry

October 2009 (Revised May 2011)
Supplement

Stolt-Nielsen Transportation Group (B)

By: Lynn S. Paine and Lara Adamsons

Keywords: Transportation Industry

11 May 2015
Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details

Keywords: by Dina Gerdeman; Transportation

2011
Other Unpublished Work

Towards Improvement in Singapore's Transportation Efficiency and Environmental Impact

By: Benjamin Edelman

I evaluate the suitability of Personal Rapid Transport (PRT) for transportation problems in Singapore, and I propose short-term and long-term applications. View Details

Keywords: Performance Efficiency; Performance Improvement; Environmental Sustainability; Transportation; Transportation Industry; Singapore

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June 2002
Case

Vans: Skating on Air

By: Youngme E. Moon and David Kiron

Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details

Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Apparel and Accessories Industry; California

November 2015 (Revised March 2018)
Case

Air Products' Pursuit of Airgas (A)

By: Charles C.Y. Wang, Paul M. Healy, Penelope Rossano and Kyle Thomas

This case centers around the Air Products' hostile takeover attempt of Airgas in 2010. Air Products argued that its offer of a 38% premium is generous given Airgas' poor performance, which Air Products attributed to underperforming and entrenched managers at Airgas. On... View Details

Keywords: Acquisition; Business and Shareholder Relations; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry