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- All HBS Web
(349)
- News (46)
- Research (265)
- Multimedia (1)
- Faculty Publications (170)
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- 01 Oct 1998
- News
Short Takes
advertise in magazines with a high percentage of youth readers. In contrast, adult brands are less likely to advertise in magazines with higher youth readerships. Debunking the cigarette industry's long-held... View Details
Keywords: Eileen K. McCluskey
- 01 Jun 2007
- News
Uncorked
After graduating from HBS, Sue McClelland (HRPBA ’60) faced an unappealing job market. Back then, women were only truly welcomed as teachers, nurses, or secretaries, and “I didn’t want to do any of those,” McClelland told the Modesto Bee (January 14, 2007). So she... View Details
- 18 May 2011
- News
Man with a Plan
ad campaign has been a game-changer for the Abbeville, Alabama–based wood company. Rane was a practicing attorney in Birmingham in 1970 when he acquired Great Southern following the deaths of its founders, his wife’s parents, in an auto... View Details
- 01 Mar 2025
- News
Patch Work
The week before the November 2024 US elections was like so many that came before at Winning Connections, with John Jameson (MBA 1991) padding around his firm’s Capitol Hill town house in athletic shorts, trying to demonstrate that the telephone still has a role to play... View Details
- 01 Feb 2000
- News
Financial Services 24/7
on Wingspanbank.com brings many important issues to the fore. Wingspanbank is an Internet-only bank that markets itself with the claim, "If your bank could start over, this is what it would be." Created in a record four months and launched with a huge View Details
Keywords: Susan Young
- 01 Jun 2016
- News
Making It Possible to Explore and Grow
levels. Khan came to the United States from Pakistan when she was 17. She earned her undergraduate degree at Stanford University and became the youngest chief of staff to the CEO of a mobile advertising startup before going into venture... View Details
- 01 Apr 2000
- News
Getting the Message
was published in monthly or quarterly reports," says Donald J. Law (MBA '96), a former advertising account manager at McCann-Erickson Worldwide. "Now, you can get these reports immediately, so you can actually fine-tune an online View Details
Keywords: Susan Young
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
that, not just because it’s the work that we’re doing, but also because I’m able to bring some of my skills from Google to help us run a user-growth campaign to reach people by using some reasonably basic tools of technology.” “A lot of... View Details
- 01 Sep 2007
- News
A Man of Influence
recounts his days at HBS, admitting, “I came to Harvard with an insouciant assumption that I would be first in the class. As it turned out, I had to ride at full gallop just to stay the course.” Not long after HBS, Valenti and a partner launched their own View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook and MySpace. You can also create... View Details
- 01 Jan 2003
- News
James E. Burke, MBA 1949
killed. Industry analysts and advertising experts told us that Tylenol was finished." As several HBS case studies point out, Tylenol was the country's best-selling over-the-counter pain reliever at the time of the poisonings, with 35... View Details
- 01 Mar 2014
- News
Insight: Yenball
advertising over his first four years with the club. Matsui's presence reportedly brought $500 million in five years to New York City, measured by everything from hotel bookings to restaurant sales. Of course, no amount of marketing in... View Details
- 01 Mar 2007
- News
Letters to the Editor
Chuck Porter and the type of work he wanted to do, I think this may have been an intentional and very smart strategy. Advertising campaigns for products with strong points of differentiation are much more... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details
- 01 Dec 2017
- News
Yoga Inc.
global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing... View Details
Keywords: Deborah Halber
- 01 Jun 2005
- News
Profiles from the Class of 2005
unexpectedly offered Williams an ad agency internship at the conclusion of his first year. Building on that 2004 summer experience, he’s headed for an advertising job in New York City upon graduation. Finally, his dueling... View Details
- 01 Jun 1998
- News
Diversity and Community
the company to make more of an outreach to such customers. IBM responded with a special advertising campaign that resulted in more business and spurred the company's thinking about potential, untapped... View Details
Keywords: Garry Emmons
- 01 Sep 2007
- News
To The Rescue
to be an emergency there had to be bleeding,” explains Venkat Changavalli, the CEO at EMRI. “If someone just collapsed or fell down, people would stand around and look.” A massive statewide advertising blitz and public education View Details
- 01 Sep 2003
- News
These Are the Good Old Days
and the South Pacific. “And we’ve started a rollout of In Style around the world. We are expanding its presence into the United Kingdom, Australia, Germany, Korea, Brazil, Russia, Spain, and Greece.” Given that Time Inc. already has 25 percent of the U.S. magazine... View Details