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  • All HBS Web  (143)
    • News  (51)
    • Research  (42)
    • Events  (2)
  • Faculty Publications  (30)

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  • All HBS Web  (143)
    • News  (51)
    • Research  (42)
    • Events  (2)
  • Faculty Publications  (30)
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  • April 2025 (Revised May 2025)
  • Case

Adobe: GenAI Opportunity or Threat?

By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details
Keywords: Customer Relationship Management; Ethics; AI and Machine Learning; Trust; Business Strategy; Technology Industry; San Jose
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Gupta, Sunil, Rajiv Lal, and Allison Ciechanover. "Adobe: GenAI Opportunity or Threat?" Harvard Business School Case 525-052, April 2025. (Revised May 2025.)
  • September 2024
  • Background Note

Copyright and Fair Use

By: David B. Yoffie
The U.S. Copyright Office defines a copyright as “a type of intellectual property that protects original works of authorship as soon as an author fixes the work in a tangible form of expression.” Two core principles of copyright are originality and fixation. A work is... View Details
Keywords: AI and Machine Learning; Copyright; Lawsuits and Litigation; United States
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Yoffie, David B. "Copyright and Fair Use." Harvard Business School Background Note 725-394, September 2024.
  • November 2023 (Revised April 2024)
  • Case

Khanmigo: Revolutionizing Learning with GenAI

By: William A. Sahlman, Allison M. Ciechanover and Emily Grandjean
Already a leader in the edtech space since its 2008 launch, Khan Academy was now one of the first edtech organizations to embrace generative artificial intelligence ("genAI"). In March 2023, Khan Academy began beta testing Khanmigo, a genAI “guide” and tutor built with... View Details
Keywords: Technology Adoption; Leading Change; Entrepreneurship; Risk and Uncertainty; Education; AI and Machine Learning; Corporate Social Responsibility and Impact; Education Industry; Technology Industry; United States; San Francisco
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Sahlman, William A., Allison M. Ciechanover, and Emily Grandjean. "Khanmigo: Revolutionizing Learning with GenAI." Harvard Business School Case 824-059, November 2023. (Revised April 2024.)
  • 10 Sep 2024
  • Research & Ideas

What Happens When Business Owners Turn to ChatBots for Advice

entrepreneurs,” Koning says. “It’s especially hard if you run a car wash outside Nairobi. And now, here’s a technology that allows us to put a phenomenal business adviser in the pockets of billions of people.” You Might Also Like: Can AI... View Details
Keywords: by Ben Rand
  • 21 Aug 2023
  • Book

You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance

People will pigeonhole you. “The longer you equate your identity with your occupation, the more that’s how the market will see you as well,” she says. This is important for managers, too, who might get into hiring ruts and have a myopic focus on job qualifications.... View Details
Keywords: by Kara Baskin
  • 17 Jul 2023
  • Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

correctly, says Hall. They’re often much less expensive for the company, too, he adds. “Most people just think, ‘What do employees want? They want money,’” Hall says. “I’m not sure why they don’t get more creative with non-monetary... View Details
Keywords: by Avery Forman
  • 02 Jan 2024
  • Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
Keywords: by Rachel Layne
  • 09 May 2024
  • Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

the same view, he says. Implications beyond universities While the study focuses specifically on academic research, it may also have meaning for other organizations, Duede says—those that similarly lean on employees for their ability to think View Details
Keywords: by Ben Rand
  • 19 Dec 2023
  • Research & Ideas

The 10 Most Popular Articles of 2023

Soon after ChatGPT debuted in late 2022, business leaders began taking their first steps into generative artificial intelligence, approaching this powerful technology with a mix of awe and trepidation. It’s no surprise that one of the most-read articles in HBS Working... View Details
Keywords: by Danielle Kost
  • 30 Jan 2024
  • Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

People use crowdsourcing to solve problems, raise money, and share AI breakthroughs, the authors write. Open source software—such as the popular content management system WordPress or the operating system Linux—gives users free access to... View Details
Keywords: by Rachel Layne; Technology
  • October 2015 (Revised October 2016)
  • Case

Building Watson: Not So Elementary, My Dear! (Abridged)

By: Willy C. Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
Keywords: Analytics; Big Data; Business Analytics; Product Development Strategy; Machine Learning; Machine Intelligence; Artificial Intelligence; Product Development; AI and Machine Learning; Information Technology; Analytics and Data Science; Information Technology Industry; United States
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Shih, Willy C. "Building Watson: Not So Elementary, My Dear! (Abridged)." Harvard Business School Case 616-025, October 2015. (Revised October 2016.)
  • 19 Dec 2023
  • Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

bill got passed, what the law contains, how its provisions connect to other climate-related laws, and how it seeks to accelerate the country’s deployment of clean energy and other efforts to address climate change. Google’s AI Approach to... View Details
Keywords: by Danielle Kost
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

companies. While they agreed that leaders urgently needed to expand their knowledge, they didn’t see eye to eye on what digital literacy means. A few argued that leaders should understand data analytics and AI deeply, and even learn to... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

“Now, brands are working with a lot of influencers, and it’s difficult for them to centralize content. Second, they probably don’t want to centralize content because they actually want to leverage the authenticity and the creativity of... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

makes consumers more willing to pay for safety features." Already during the pandemic, companies have been creative in identifying "low-hanging fruit" that could be quickly implemented in their operations. Grocery stores... View Details
Keywords: by Hong Luo and Alberto Galasso
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

The signature song in the show is “Advertising Ruins Everything”, the tongue and cheek nature of it. This was all on social media, and then coupled with the actual live performance was one of the most interesting and creative strokes of... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 30 Jan 2018
  • First Look

January 30, 2018

developed economies and then turns to developing countries, covering the following topics: farmers' adoption of AI, how AI affects their decision to invest in risky assets, and the extent to which AI helps... View Details
Keywords: Sean Silverthorne
  • 18 Apr 2019
  • Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

oncologists. Among the study’s conclusions, “A combined crowd innovation and AI approach rapidly produced automated algorithms that replicated the skills of a highly trained physician for a critical task in radiation therapy.” In an email... View Details
Keywords: by Martha Lagace; Health; Medical Devices & Supplies
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

stock calls on the basis of creative data analysis. Now Cowen Inc. had opened a new subsidiary, Kyber, which would attempt to monetize new data science products. Robert Fagin, head of research, had to consider what Kyber’s risks were,... View Details
Keywords: Dina Gerdeman
  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

forthcoming Academy of Management Discoveries Creativity, Artificial Intelligence, and a World of Surprises By: Amabile, Teresa M. Abstract—In recent years, progress has been made toward AI Creativity, which I define as the production of... View Details
Keywords: Dina Gerdeman
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