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      • Faculty Publications  (38,089)
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      • 2022
      • Article

      Open or Closed? Your Mind, Your Decision!

      By: Gerald Zaltman
      The marketing profession faces challenging times. The shelf life for decisions and the half-life of the knowledge used, are becoming shorter and shorter while the problems addressed are becoming messier. Fortunately, the emergence of what I call the “prosthetic age” is... View Details
      Keywords: Marketing; Information; Cognition and Thinking; Innovation and Invention
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      Zaltman, Gerald. "Open or Closed? Your Mind, Your Decision!" Special Issue on Reflections of Eminent Marketing Scholars. Foundations and Trends® in Marketing 16, nos. 1-2 (2022): 300–307.
      • March 2022 (Revised December 2022)
      • Case

      Perch

      By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley
      In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details
      Keywords: Business Ventures; Acquisition; Business Growth and Maturation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Management; Growth and Development Strategy; Strategy; Business Strategy; Integration; E-commerce; Consumer Products Industry; Retail Industry; Technology Industry; North America; United States; Massachusetts; Boston; California; Asia; Philippines
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      Rayport, Jeffrey F., Stacy Straaberg, and Julia Kelley. "Perch." Harvard Business School Case 822-087, March 2022. (Revised December 2022.)
      • Article

      Policies to Influence Perceptions about COVID-19 Risk: The Case of Maps

      By: Claudia Engel, Jonathan Rodden and Marco Tabellini
      Choropleth disease maps have become an important tool for informing the public about the risks posed by COVID-19. In a survey conducted in the U.S. state of Georgia in June 2020, we randomly assigned respondents to view either of two maps. The first one reported... View Details
      Keywords: Disease Surveillance; Health Pandemics; Risk and Uncertainty; Perception; Policy
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      Engel, Claudia, Jonathan Rodden, and Marco Tabellini. "Policies to Influence Perceptions about COVID-19 Risk: The Case of Maps." Science Advances 8, no. 11 (March 18, 2022).
      • March 2022
      • Teaching Note

      Sawiris Foundation: Elevating Education in Egypt

      By: Brian Trelstad and Alpana Thapar
      Teaching Note for HBS Case No. 322-023. Founded in 2001 by the Sawiris family, one of the wealthiest families in Egypt, the Sawiris Foundation for Social Development (SFSD) invested in human capital and provision of basic social services for the most marginalized... View Details
      Keywords: Sustainable Development; Human Capital; Equality and Inequality; Education; Business Strategy; Social Enterprise; Social Issues; Partners and Partnerships; Growth and Development Strategy; Education Industry; Egypt
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      Trelstad, Brian, and Alpana Thapar. "Sawiris Foundation: Elevating Education in Egypt." Harvard Business School Teaching Note 322-061, March 2022.
      • March 2022
      • Article

      Sensitivity Analysis of Agent-based Models: A New Protocol

      By: Emanuele Borgonovo, Marco Pangallo, Jan Rivkin, Leonardo Rizzo and Nicolaj Siggelkow
      Agent-based models (ABMs) are increasingly used in the management sciences. Though useful, ABMs are often critiqued: it is hard to discern why they produce the results they do and whether other assumptions would yield similar results. To help researchers address such... View Details
      Keywords: Agent-based Modeling; Sensitivity Analysis; Design Of Experiments; Total Order Sensitivity Indices; Organizations; Behavior; Decision Making; Mathematical Methods
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      Borgonovo, Emanuele, Marco Pangallo, Jan Rivkin, Leonardo Rizzo, and Nicolaj Siggelkow. "Sensitivity Analysis of Agent-based Models: A New Protocol." Computational and Mathematical Organization Theory 28, no. 1 (March 2022): 52–94.
      • Mar 2022
      • Conference Presentation

      Should Automated Vehicles Favor Passengers Over Pedestrians?

      By: Julian De Freitas
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      De Freitas, Julian. "Should Automated Vehicles Favor Passengers Over Pedestrians?" Paper presented at the Society for Consumer Psychology Annual Conference, March 2022. (Virtual.)
      • March 2022
      • Case

      Sonder Holdings Inc: Using Technology to Solve Hospitality's Frictions

      By: John Deighton and Leora Kornfeld
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      Deighton, John, and Leora Kornfeld. "Sonder Holdings Inc: Using Technology to Solve Hospitality's Frictions." Harvard Business School Case 922-039, March 2022.
      • 2022
      • Chapter

      Sustainability for People and the Planet: Placing Workers at the Center of Sustainability Research

      By: Julie Yen, Julie Battilana and Emilie Aguirre
      Though workers face a series of critical challenges in contemporary work organizations, they are often overlooked in conversations about sustainable business. In this chapter, we argue that prioritizing the rights and well-being of workers is a core dimension of... View Details
      Keywords: Environmental Sustainability; Employees; Well-being; Corporate Social Responsibility and Impact; Organizational Structure; Social Issues
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      Yen, Julie, Julie Battilana, and Emilie Aguirre. "Sustainability for People and the Planet: Placing Workers at the Center of Sustainability Research." Chap. 11 in Handbook on the Business of Sustainability: The Organization, Implementation, and Practice of Sustainable Growth, edited by Gerard George, Martine R. Haas, Havovi Joshi, Anita M. McGahan, and Paul Tracey, 189–214. Edward Elgar Publishing, 2022.
      • March 2022
      • Article

      Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field

      By: Reshmaan Hussam, Natalia Rigol and Benjamin N. Roth
      Identifying high-growth microentrepreneurs in low-income countries remains a challenge due to a scarcity of verifiable information. With a cash grant experiment in India we demonstrate that community knowledge can help target high-growth microentrepreneurs; while the... View Details
      Keywords: Microentrepreneurs; Community Information; Field Experiment; Loans; Entrepreneurship; Developing Countries and Economies; Financing and Loans; Information; Mathematical Methods; India
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      Hussam, Reshmaan, Natalia Rigol, and Benjamin N. Roth. "Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field." American Economic Review 112, no. 3 (March 2022): 861–898.
      (Online Appendix with Corrigendum—Thanks to Isabella Masetto, Diego Ubfal, and The Institute for Replication for identifying a minor coding error in the production of Table 4.)
      • March 2022
      • Teaching Note

      The Coronavirus (COVID-19) Pandemic and the Global Economy (A) and (B)

      By: Alberto Cavallo
      Teaching Note for HBS Case Nos. 720-031 and 721-434. View Details
      Keywords: COVID; COVID-19 Pandemic; Macroeconomics; Coronavirus; Global
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      Cavallo, Alberto. "The Coronavirus (COVID-19) Pandemic and the Global Economy (A) and (B)." Harvard Business School Teaching Note 722-039, March 2022.
      • Article

      The Messy but Essential Pursuit of Purpose

      By: Ranjay Gulati
      Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many purpose-driven... View Details
      Keywords: Purpose; Sustainability; Mission and Purpose; Social Issues; Environmental Sustainability; Profit; Business and Stakeholder Relations; Decision Making
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      Gulati, Ranjay. "The Messy but Essential Pursuit of Purpose." Harvard Business Review 100, no. 2 (March–April 2022): 45–55.
      • Article

      Use Purpose to Transform Your Workplace

      By: Leena Nair, Nick Dalton, Patrick Hull and William Kerr
      Is keeping pace with the future of work incompatible with using purpose to guide the organization? Unilever is stretching its well-known commitment to purpose for a new and daunting challenge—the transformation of its workforce of more than 149,000 employees. Its... View Details
      Keywords: Future Of Work; Purpose; Unilever; Organizations; Mission and Purpose; Talent and Talent Management; Transition; Decision Making; Transformation
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      Nair, Leena, Nick Dalton, Patrick Hull, and William Kerr. "Use Purpose to Transform Your Workplace." Harvard Business Review 100, no. 2 (March–April 2022): 52–55.
      • March 2022
      • Article

      When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

      By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
      When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
      Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
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      Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
      • Article

      When Seeking Help, Women and Racial/Ethnic Minorities Benefit from Explicitly Stating Their Identity

      By: Erika L. Kirgios, Aneesh Rai, Edward H. Chang and Katherine L. Milkman
      Receiving help can make or break a career, but women and racial/ethnic minorities do not always receive the support they seek. Across two audit experiments—one with politicians and another with students—as well as an online experiment (total n = 5,145), we test whether... View Details
      Keywords: Support; Marginalized Communities; Personal Development and Career; Equality and Inequality; Identity; Race; Gender; Communication Intention and Meaning
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      Kirgios, Erika L., Aneesh Rai, Edward H. Chang, and Katherine L. Milkman. "When Seeking Help, Women and Racial/Ethnic Minorities Benefit from Explicitly Stating Their Identity." Nature Human Behaviour 6, no. 3 (March 2022): 383–391.
      • March 2022
      • Article

      Where to Locate COVID-19 Mass Vaccination Facilities?

      By: Dimitris Bertsimas, Vassilis Digalakis Jr, Alexander Jacquillat, Michael Lingzhi Li and Alessandro Previero
      The outbreak of COVID-19 led to a record-breaking race to develop a vaccine. However, the limited vaccine capacity creates another massive challenge: how to distribute vaccines to mitigate the near-end impact of the pandemic? In the United States in particular, the new... View Details
      Keywords: Vaccines; COVID-19; Health Care and Treatment; Health Pandemics; Performance Effectiveness; Analytics and Data Science; Mathematical Methods
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      Bertsimas, Dimitris, Vassilis Digalakis Jr, Alexander Jacquillat, Michael Lingzhi Li, and Alessandro Previero. "Where to Locate COVID-19 Mass Vaccination Facilities?" Naval Research Logistics Quarterly 69, no. 2 (March 2022): 179–200.
      • 2022
      • Article

      Which Corporate ESG News Does the Market React To?

      By: George Serafeim and Aaron Yoon
      Using a dataset that classifies firm-level ESG news as positive and negative, we examine how stock prices react to different types of ESG news. We analyze 111,020 firm-day observations for 3,126 companies and find that prices react only to issues identified as... View Details
      Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Capital; Environment; Sustainability; CSR; Stock Price; Stock Market Expectations; Materiality; Market Reaction; Environmental Sustainability; Governance; Social Issues; Performance; News
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      Serafeim, George, and Aaron Yoon. "Which Corporate ESG News Does the Market React To?" Financial Analysts Journal 78, no. 1 (2022): 59–78.
      • March 2022
      • Article

      Winner Takes All? Tech Clusters, Population Centers, and the Spatial Transformation of U.S. Invention

      By: Brad Chattergoon and William R. Kerr
      U.S. invention has become increasingly concentrated around major tech centers since the 1970s, with implications for how much cities across the country share in concomitant local benefits. Is invention becoming a winner-takes-all race? We explore the rising spatial... View Details
      Keywords: Clusters; Invention; Agglomeration; Artificial Intelligence; Innovation and Invention; Patents; Applications and Software; Industry Clusters; AI and Machine Learning
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      Chattergoon, Brad, and William R. Kerr. "Winner Takes All? Tech Clusters, Population Centers, and the Spatial Transformation of U.S. Invention." Art. 104418. Research Policy 51, no. 2 (March 2022).
      • February 2022
      • Teaching Note

      Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?

      By: Jonas Heese and Charles C.Y. Wang
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      Heese, Jonas, and Charles C.Y. Wang. "Introducing EVA at ISS: A Better Way to Evaluate CEO Performance and Compensation?" Harvard Business School Teaching Note 122-062, February 2022.
      • February 2022 (Revised February 2024)
      • Supplement

      ISS EVA Instructor Template

      By: Jonas Heese and Charles C.Y. Wang
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      Heese, Jonas, and Charles C.Y. Wang. "ISS EVA Instructor Template." Harvard Business School Spreadsheet Supplement 122-708, February 2022. (Revised February 2024.)
      • February 2022 (Revised February 2024)
      • Supplement

      ISS EVA Student Template

      By: Jonas Heese and Charles C.Y. Wang
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      Heese, Jonas, and Charles C.Y. Wang. "ISS EVA Student Template." Harvard Business School Spreadsheet Supplement 122-707, February 2022. (Revised February 2024.)
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