Publications

02 May 2022
What Do You Think?

Can the Case Method Survive Another Hundred Years?

state law to exempt 38 square miles of property from most state and local regulations. It allows Disney to collect taxes, follow its own building codes and provide emergency... View Details

Keywords: by James Heskett; Education

February 2011 (Revised December 2012)
Case

Porsche: The Cayenne Launch

By: John Deighton, Jill Avery and Jeffrey Fear

Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details

Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry

December 2008
Case

The Financial Crisis of 2008

By: J. Gunnar Trumbull

This case presents excerpts from the speeches of observers to the 2008 financial crisis, including former and current central bankers, a private banker, and a Nobel-prize winning economist. They present different interpretations of the causes of the financial crisis... View Details

Keywords: Financial Crisis; Financial Management; Policy; History; Perspective

March 2016 (Revised January 2023)
Teaching Note

Carla Ann Harris at Morgan Stanley

By: Lakshmi Ramarajan

This case follows Carla Ann Harris, an African-American executive on Wall Street, from her childhood to the eve of her 20th year at Morgan Stanley. In addition to her professional identity as an investment banker, Harris is also an accomplished gospel singer, an... View Details

Keywords: Decision Choices and Conditions; Identity; Personal Development and Career; Success; Values and Beliefs; Social Entrepreneurship; Financial Services Industry

09 May 2017
What Do You Think?

Should Management Be Primarily Responsible to Shareholders?

Summing Up How Do We Encourage CEOs to Manage for Sustainability? Important forces encourage short-term perspectives among managers as well as investors today. These include governance biases, tax policies, faster turnover among leaders, View Details

Keywords: by James Heskett

13 Mar 2005
Research & Ideas

The Tricky Business of Nonprofit Brands

Harvard Business School; Laidler-Kylander (HBS MBA '92) is a PhD candidate at the Fletcher School of Law and Diplomacy at Tufts University. Manda Salls: Any organization—profit or nonprofit— faces challenges... View Details

Keywords: by Manda Salls

February 2009
Article

Just Because I'm Nice, Don't Assume I'm Dumb

By: Amy Cuddy

We often judge colleagues on the basis of their perceived warmth and competence, finding clues to these qualities in stereotypes rooted in race, gender, or nationality. Many of our decisions about fellow workers are thus premised on faulty data—harming judged and... View Details

Keywords: Prejudice and Bias; Perception; Nationality; Race; Judgments; Competency and Skills; Gender

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2010
Book

Buy-In: Saving Your Good Idea from Getting Shot Down

By: John P. Kotter and Lorne A. Whitehead

You've got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group but get confounding questions, inane comments, and verbal bullets in return. Before you know what's happened, your idea is dead,... View Details

Keywords: Communication Intention and Meaning; Cost vs Benefits; Problems and Challenges; Interests; Value

17 Apr 2022
Book

How to Avoid the 'Ethical Slide' That Leads Companies Astray

Harvard Business School visiting professor J. S. Nelson in her new book Business Ethics: What Everyone Needs to Know, which will be released on April 21. Nelson, a Villanova University law and business... View Details

Keywords: by Lane Lambert

2007
Book

Negotiation Genius

By: Deepak Malhotra and M. H. Bazerman

Whether you've “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out... View Details

Keywords: Experience and Expertise; Negotiation Preparation; Negotiation Process; Negotiation Tactics; Behavior

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November 2020
Case

Valuing Celgene's CVR

By: Benjamin C. Esty and Daniel Fisher

When Bristol-Myers Squibb (BMS) acquired Celgene Corporation in November 2019, Celgene shareholders received cash, BMS stock, and a contingent value right (CVRs) that would pay $9 if the U.S. Food and Drug Administration (FDA) approved three of Celgene’s late stage... View Details

Keywords: Mergers and Acquisitions; Value; Valuation; Judgments; Decision Making; Cash Flow; Financial Instruments; Cognition and Thinking; Pharmaceutical Industry; Biotechnology Industry; United States

September 2023
Technical Note

Note on Difficult Conversations in the Family Enterprise

By: Christina R. Wing

The best time to have a difficult conversation is, ideally, as soon as possible. Engaging in challenging conversations early can produce beneficial results for several reasons, such as resolving issues, improving communication, preserving relationships, and increasing... View Details

Keywords: Conversation; Family Business; Interpersonal Communication; Conflict and Resolution

January–February 2019
Article

What Does Your Corporate Brand Stand For?

By: Stephen A. Greyser and Mats Urde

While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details

Keywords: Organizations; Identity; Brands and Branding; Reputation; Management Analysis, Tools, and Techniques; Corporate Strategy

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July 2018
Article

Personality Traits of Entrepreneurs: A Review of Recent Literature

By: Sari Pekkala Kerr, William R. Kerr and Tina Xu

We review the extensive literature since 2000 on the personality traits of entrepreneurs. We first consider baseline personality traits like the Big-5 model, self-efficacy and innovativeness, locus of control, and the need for achievement. We then consider risk... View Details

Keywords: Entrepreneurs; Venturing; Personality Traits; Characteristics; Big-5; Risk Attitudes; Goals; Skills; Entrepreneurship; Personal Characteristics; Goals and Objectives; Competency and Skills; Success; Demographics; Research