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      • November 1990 (Revised September 1991)
      • Case

      The Transformation of IBM

      By: Andrall E. Pearson and David B. Yoffie
      John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details
      Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry
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      Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
      • November 1990
      • Case

      Eastern Airlines: The ""Fight Back"" Campaign

      By: Stephen A. Greyser and Norman Klein
      Keywords: Advertising Campaigns; Air Transportation Industry
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      Greyser, Stephen A., and Norman Klein. Eastern Airlines: The ""Fight Back"" Campaign. Harvard Business School Case 591-044, November 1990.
      • October 1990 (Revised August 1991)
      • Case

      Peanut Butter Fantasies

      By: Amar Bhide and Myra M. Hart
      Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company. View Details
      Keywords: Business Ventures; Finance; Business or Company Management; Marketing; Distribution; Problems and Challenges; Food and Beverage Industry
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      Bhide, Amar, and Myra M. Hart. "Peanut Butter Fantasies." Harvard Business School Case 391-072, October 1990. (Revised August 1991.)
      • October 1990 (Revised March 1993)
      • Background Note

      Note on Cable Television Regulation

      By: Willis M. Emmons III
      Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details
      Keywords: Information Technology; Demand and Consumers; Government Legislation; Business Growth and Maturation; Monopoly; Television Entertainment; Telecommunications Industry; Telecommunications Industry
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      Emmons, Willis M., III. "Note on Cable Television Regulation." Harvard Business School Background Note 391-022, October 1990. (Revised March 1993.)
      • October 1990 (Revised April 1991)
      • Case

      RU 486 (A)

      By: Joseph L. Badaracco Jr.
      Describes the factors faced by Roussel UCLAF, a French drug company, in deciding whether and how to market a controversial new drug, RU 486, which is often called "the French abortion pill." Roussel's decision involved its relations with the French government, its... View Details
      Keywords: Judgments; Ethics; Product Launch; Negotiation; Outcome or Result; Performance; Business and Government Relations; Health Industry; Health Industry; France; Germany; United States
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      Badaracco, Joseph L., Jr. "RU 486 (A)." Harvard Business School Case 391-050, October 1990. (Revised April 1991.)
      • September 1990 (Revised November 1990)
      • Case

      DNAP: Looking to the Nineties

      By: Ray A. Goldberg
      Keywords: Marketing; Product Positioning; Biotechnology Industry; Biotechnology Industry
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      Goldberg, Ray A. "DNAP: Looking to the Nineties." Harvard Business School Case 591-032, September 1990. (Revised November 1990.)
      • September 1990 (Revised November 1994)
      • Case

      Kao Corp.

      By: John A. Quelch
      As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details
      Keywords: Competition; Marketing Strategy; Industry Growth; Product Launch; Brands and Branding; Consumer Products Industry; Japan
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      Quelch, John A. "Kao Corp." Harvard Business School Case 591-012, September 1990. (Revised November 1994.)
      • September 1990 (Revised January 1992)
      • Case

      Procter & Gamble Japan (A)

      By: Michael Y. Yoshino
      Ten years after entering Japan, P&G had accumulated over $250 million in operating losses on declining annual sales of $120 million by 1983. The decision facing the president of P&G International: exit, retrench or rebuild the operation? Ironically, the initial entry... View Details
      Keywords: Restructuring; Change Management; Profit; Market Entry and Exit; Market Participation; Sales; Competition; Technology; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan
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      Yoshino, Michael Y. "Procter & Gamble Japan (A)." Harvard Business School Case 391-003, September 1990. (Revised January 1992.)
      • September 1990 (Revised June 1991)
      • Case

      Otis Elevator Co.: China Joint Venture (A)

      By: Michael Y. Yoshino
      Examines Otis's market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co.: China Joint Venture (B1), (B2), and (D). View Details
      Keywords: Joint Ventures; Developing Countries and Economies; Global Strategy; Market Entry and Exit; Construction Industry; Construction Industry; China
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      Yoshino, Michael Y. "Otis Elevator Co.: China Joint Venture (A)." Harvard Business School Case 391-062, September 1990. (Revised June 1991.)
      • August 1990
      • Case

      General Foods Corp.: Adapting to the New Electronic Media

      By: Stephen A. Greyser
      Keywords: Advertising; Media; Strategy; Food and Beverage Industry
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      Greyser, Stephen A. "General Foods Corp.: Adapting to the New Electronic Media." Harvard Business School Case 591-024, August 1990.
      • August 1990 (Revised March 1991)
      • Case

      Eli Lilly and Co. (C): Japan

      By: Michael Y. Yoshino
      Describes the process of establishing an independent operation in Japan in the mid-1980s as a result of a decision to make a major investment in the market. Describes the challenges in setting up such an operation and focuses on the role of the country manager in... View Details
      Keywords: Business Divisions; Business Startups; Decisions; Investment; Growth Management; Managerial Roles; Markets; Problems and Challenges; Pharmaceutical Industry; Japan
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      Yoshino, Michael Y. "Eli Lilly and Co. (C): Japan." Harvard Business School Case 391-034, August 1990. (Revised March 1991.)
      • August 1990 (Revised February 1991)
      • Case

      Whirlpool Corp.

      By: Michael Y. Yoshino and Sarah D. Hall
      Examines the company's global strategy and potential acquisition of Philips' major domestic appliance operations in Europe in light of increasing trends toward globilization in the major appliance industry. Allows discussions weighing the advantages and risks of... View Details
      Keywords: Acquisition; Joint Ventures; Global Strategy; Market Entry and Exit; Risk and Uncertainty; Opportunities; Competitive Strategy; Consumer Products Industry; Europe
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      Yoshino, Michael Y., and Sarah D. Hall. "Whirlpool Corp." Harvard Business School Case 391-037, August 1990. (Revised February 1991.)
      • 1990
      • Chapter

      Executives' Attitudes toward Advertising Regulation: A Survey

      By: B. B. Reece and S. A. Greyser
      Keywords: Management Teams; Advertising; Governing Rules, Regulations, and Reforms; Government and Politics; Attitudes; Business and Government Relations; Advertising Industry
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      Reece, B. B., and S. A. Greyser. "Executives' Attitudes toward Advertising Regulation: A Survey." In Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s, edited by P. Murphy and W. L. Wilkie. Notre Dame: University of Notre Dame, 1990.
      • July 1990
      • Case

      Ceramics Process Systems Corp. (B)

      By: Kim B. Clark and Brent D. Barnett
      Ceramics Process Systems (CPS) is an advanced ceramics company facing problems with lead time in product/process development, and late delivery of prototype parts to its customers. Engineering is confronted with difficult technical problems and multiple objectives... View Details
      Keywords: Product Development; Business Processes; Management Practices and Processes; Supply Chain Management; Machinery and Machining; Goals and Objectives; Resource Allocation; Customer Satisfaction; Customer Value and Value Chain; Manufacturing Industry
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      Clark, Kim B., and Brent D. Barnett. "Ceramics Process Systems Corp. (B)." Harvard Business School Case 691-006, July 1990.
      • July 1990
      • Background Note

      Perceptual Mapping: A Manager's Guide

      By: Robert J. Dolan
      Describes the perceptual mapping technique in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details
      Keywords: Mathematical Methods; Industry Structures; Marketing
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      Dolan, Robert J. "Perceptual Mapping: A Manager's Guide." Harvard Business School Background Note 590-121, July 1990.
      • June 1990
      • Supplement

      Perrier Relaunch

      By: Stephen A. Greyser and Norman Klein
      Supplements Perrier Recall: A Source of Trouble. View Details
      Keywords: Product Launch; Food and Beverage Industry
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      Greyser, Stephen A., and Norman Klein. "Perrier Relaunch." Harvard Business School Supplement 590-130, June 1990.
      • June 1990 (Revised August 1994)
      • Case

      Sorrell Ridge: Slotting Allowances

      By: John A. Quelch
      Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
      Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Retail Industry; Retail Industry; California
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      Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)
      • June 1990 (Revised August 1990)
      • Case

      Sun Microsystems, Inc.--1987 (A)

      By: Carliss Y. Baldwin
      An integrated sequence of three cases on the financing of a technical workstation manufacturer. This case focuses on Sun's competitive strategy which requires an inordinately high rate of growth (over 20% per quarter) and commensurate amounts of working capital.... View Details
      Keywords: Cash Flow; Competitive Strategy; Financing and Loans; Capital; Financial Strategy; Public Equity; Corporate Finance; Information Technology Industry
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      Baldwin, Carliss Y. "Sun Microsystems, Inc.--1987 (A)." Harvard Business School Case 290-051, June 1990. (Revised August 1990.)
      • May 1990
      • Case

      PepsiCo and Madonna

      By: John A. Quelch
      In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details
      Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States
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      Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990.
      • April 1990 (Revised December 1995)
      • Case

      SouthPark IV

      By: William J. Poorvu
      A young entrepreneur examines an 80,000 square foot office/warehouse building as a potential acquisition. The building is currently fully leased but all four leases will expire shortly. Due to changing market conditions, the protagonist has to look at current market... View Details
      Keywords: Mergers and Acquisitions; Valuation; Property; Management Analysis, Tools, and Techniques; Leasing; Cash Flow; Real Estate Industry
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      Poorvu, William J. "SouthPark IV." Harvard Business School Case 390-181, April 1990. (Revised December 1995.)
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