Product Strategy - Publications - Faculty & Research

24 Jun 2002
Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

best ad in the world won't make a dent if its message and the cultural moment are not aligned. One of Holt's inspirations was to juxtapose how brands maintain cultural value in the face of cultural disruptions with research that examines how companies continue to... View Details

Keywords: by Martha Lagace

25 Feb 2014
First Look

First Look: February 25

1990s and 2000s magnified these challenges, as illustrated by the deployment of the descendent of the NCSA HTTPd server, otherwise known as Apache. This study asks whether this experience could produce measurement issues in standard View Details

Keywords: Sean Silverthorne

15 Dec 2015
First Look

December 15, 2015

products but erroneously expect others to dislike dissimilar ones (Studies 1 and 2). While people readily select dissimilar items for themselves (particularly if the dissimilar item is of higher quality than a similar one), they fail to... View Details

Keywords: Carmen Nobel

12 Nov 2024
HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

building to 1,500 employers, 146,000 job seekers, and $3 million in investments from Midwest- and Rocky Mountain-based venture capital firms. Blakeman’s product should have a natural path to expansion by helping companies meet diversity,... View Details

Keywords: by Avery Forman; Employment

04 Dec 2007
First Look

First Look: December 4, 2007

Pisano and David J. Teece Periodical:California Management Review 50, no. 1 (fall 2007): 278-296 Abstract Capturing value from innovation requires innovators to figure out how to blunt inroads into the profit stream by imitators, customers, suppliers, and other... View Details

Keywords: Martha Lagace

03 Jul 2012
Research & Ideas

HBS Faculty on Supreme Court Health Care Ruling

private equity investors will be leery of funding this sector when the primary customer for its products is a government. They all know that the United Kingdom, with its government-controlled National Health Service, buys expensive cancer... View Details

Keywords: Re: Multiple Faculty; Health

05 Jun 2006
Research & Ideas

Using Competition to Reform Healthcare

Business Around Medical Conditions The starting point for developing strategy in any field is to define the relevant business or businesses in which an organization competes. Health care delivery is no different. Health care providers do... View Details

Keywords: by Michael E. Porter; Health

02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

truck market, both are ideally situated to use their products as bully pulpits to tell man-of-action stories. But instead of articulating a point-of-view, we get cliché after cliché celebrating Americana. Bob Seger singing "Like a... View Details

Keywords: by Manda Salls

16 Aug 2024
In Practice

Election 2024: What's at Stake for Business and the Workplace?

environment are essential. High-performing organizations need ground rules so that people who do not follow them are legitimately held to account. Prepare your managers for the crucial role they will play in helping teams work well together during challenging times.... View Details

Keywords: by Rachel Layne

31 Jan 2017
Research & Ideas

The Dow at 20,000: What's That All About?

certainly a cause for concern and something about which we should do something. But with one of the longest recoveries in history upon us, the US economy as a whole appears to still be in a growth mode. Our biggest challenge today is persistently weak View Details

Keywords: by Jim Aisner

17 Jun 2014
First Look

First Look: June 17

quickly to execute the strategy. The firm has committed $1b in investment, building out a new software center in California and a commercial sales function at headquarters to deploy the new products and services. Purchase this case: View Details

Keywords: Sean Silverthorne

07 Nov 2011
Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

affairs, could create national wealth based on manufacturing. This production would be fueled by an imperialistic British Empire, which through its expansion would provide the needed raw materials. The book proved extremely persuasive at... View Details

Keywords: by Sean Silverthorne

September 2019 (Revised July 2025)
Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details

Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

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16 Nov 2010
First Look

First Look: November 16, 2010

We close with an attempt to identify strategies to close the gap between the unethical people we are and the ethical people that we strive to be. Truth in Giving: Experimental Evidence on the Welfare Effects of Informed Giving to the Poor... View Details

Keywords: Sean Silverthorne

2011
Article

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

By: Ethan S. Bernstein and Frank J. Barrett

How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details

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22 Jun 2009
Research & Ideas

“Too Big To Fail”: Reining In Large Financial Firms

to regulate them, undercutting the original New Deal strategy of targeting such threats. As a result, the American financial system was left more vulnerable than ever to a major shock." Given this record of regulatory failure and neglect,... View Details

Keywords: by Roger Thompson; Banking; Financial Services

07 Aug 2012
First Look

First Look: August 7

co-sponsoring research into a new vaccine for Dengue fever with the Brazilian government. GSK's management must consider whether the PPP provides strategic advantage to its consumer healthcare businesses in Brazil and to access other emerging markets as well as the... View Details

Keywords: Sean Silverthorne

05 May 2003
Research & Ideas

Sharing the Responsibility of Corporate Governance

without their consent. Yet, sometimes honesty does hurt and bad guys do win. Thus, the fact that creative managers can often come up with strategies that are fair to non-shareholder constituencies while still maximizing shareholder value... View Details

Keywords: by Carla Tishler

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Building ’Brandtopias’—How Top Brands Tap into Society

First Look: February 25

December 15, 2015

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

First Look: December 4, 2007

HBS Faculty on Supreme Court Health Care Ruling

Using Competition to Reform Healthcare

Why Have Marketers Ignored America’s Man-of-Action Hero?

Election 2024: What's at Stake for Business and the Workplace?

The Dow at 20,000: What's That All About?

First Look: June 17

The Forgotten Book that Helped Shape the Modern Economy

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

First Look: November 16, 2010

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

“Too Big To Fail”: Reining In Large Financial Firms

First Look: August 7

Sharing the Responsibility of Corporate Governance

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