Publications

September 2014
Article

Advancing Consumer Neuroscience

By: Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen and Carolyn Yoon

In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We... View Details

Keywords: Consumer Neuroscience; Neuroeconomics; Social Neuroscience; Genes; Machine Learning; Meta-analysis; Consumer Behavior; Decision Making; Science

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October 2013
Article

Barriers to Completion of Patient Reported Outcome Measures

By: Elizabeth H. Schamber, Steven K. Takemoto, Kate Eresian Chenek and Kevin J. Bozic

Patient Reported Outcomes Measures (PROMs) are commonly used in total joint arthroplasty (TJA) to assess surgical outcomes. However certain patient populations may be underrepresented due to lower survey completion rates. The purpose of this study is to evaluate... View Details

Keywords: Patient Reported Outcome Measures; PROM; Total Joint Arthroplasty; Hip; Knee; Electronic Survey; Equality and Inequality; Demographics; Surveys; Health Care and Treatment; Health Industry

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September 2012 (Revised April 2013)
Case

Digital Microscopy at Carl Zeiss: Managing Disruption

By: Willy Shih

Ulrich Simon, the head of the Microscopy business group at Carl Zeiss AG knew that his unit was facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of... View Details

Keywords: Modularity; High Technology Products; Emergent Strategy; Product Lines; Corporate Strategy; Digital Platforms; Disruptive Innovation; Technology Industry; Germany

2013
Article

Nations' Income Inequality Predicts Ambivalence in Stereotype Content: How Societies Mind the Gap

By: Federica Durante, S. T. Fiske, Nicolas Kervyn and Amy J.C. Cuddy

Income inequality undermines societies: the more inequality, the more health problems, social tensions, and the lower social mobility, trust, and life expectancy. Given people's tendency to legitimate existing social arrangements, the Stereotype Content Model (SCM)... View Details

Keywords: Stereotypes; Cross-cultural/cross-border; Inequality; Prejudice and Bias; Equality and Inequality; Income; Cross-Cultural and Cross-Border Issues; Power and Influence

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Read Now

November 1990 (Revised March 1994)
Case

Digital Equipment Corp.: The Kodak Outsourcing Agreement (A)

By: Lynda M. Applegate and Herminia M. Ibarra

Describes grassroots effort which culminated in Digital's winning a competitive bid for the outsourcing of Kodak's internal telecommunications business. Describes the "Telstar" project, from the initial identification of the business opportunity to the process of... View Details

Keywords: Innovation and Management; Partners and Partnerships; Leading Change; Agreements and Arrangements; Business or Company Management; Bids and Bidding; Decision Making; Management Teams; Telecommunications Industry

January 2007 (Revised August 2007)
Case

Fulton County School System: Implementing the Balanced Scorecard

By: Robert S. Kaplan and Monica Nah Lee

Illustrates the adaptation and implementation of a private sector management tool, the Balanced Scorecard, to a public school district. As part of a continuous improvement initiative, the Director of Planning and Policy facilitates the development of a strategy map and... View Details

Keywords: Education; Governance; Leadership; Balanced Scorecard; Performance Improvement; Strategy; Education Industry

October 2004 (Revised August 2007)
Case

Alibris in 2004

Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want... View Details

Keywords: Price; Books; Crisis Management; Supply and Industry; Service Operations; Online Technology; Consumer Products Industry