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Show Results For
- All HBS Web
(11,644)
- People (96)
- News (4,330)
- Research (4,074)
- Events (80)
- Multimedia (275)
- Faculty Publications (2,561)
- Web
Winners & Runners-Up | New Venture Competition
Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion View Details
- 15 Feb 2024
- Blog Post
How I Spent My 2+2 Deferral: Carol Wright
program, you’re likely someone who likes to plan and have a sense of what their future looks like. Being admitted to 2+2 means that you have an incredible graduate school experience waiting for you down the line and the opportunity to... View Details
- 06 Jul 2023
- News
Home Economics
Laidler-Kylander. In the last four decades, Trickle Up has served 445,000 women—a life-changing experience for those individuals, their families, and their communities. (Participants in the program typically invest in areas like nutrition... View Details
Keywords: April White
- 30 Oct 2007
- First Look
First Look: October 30, 2007
are relevant to strategic choice, as well as how our model complements both other theories of choice that view the role of experience as central and recent work in population ecology that emphasizes cognitive processes. Download the... View Details
Keywords: Sean Silverthorne
- Web
RGE Report - Race, Gender & Equity
transformations, and building thriving partner ecosystems. Specializing in marketing, strategy, and business development, her experience spans global enterprises, digital startups, nonprofits, and higher education. Today, she is the... View Details
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
many types of innovation for the firms that experience them.” There’s also a second, less studied wave of damage, as competitors ramp up product development efforts to snap up displaced customers and solidify market share gains. This... View Details
- Web
A Vital Residential Community | About
firm of Frederick Law Olmsted, designers of New York’s Central Park and Boston’s “Emerald Necklace” system of parks, designed the landscaping. The campus environment greatly enriches the educational experience of MBA students, doctoral... View Details
- 14 Jan 2019
- Op-Ed
These 4 CEOs Created a New Standard of Leadership
experience and perspective, these leaders will influence business and society for decades to come. Now global leaders such as General Motors’s Mary Barra, Merck’s Ken Frazier, BlackRock’s Larry Fink, and Salesforce’s Marc Benioff must now... View Details
- 2011
- Casebook
Transnational Management: Text Cases and Readings in Cross Border Management
By: Christopher A. Bartlett and Paul W. Beamish
Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the... View Details
- Profile
Mark McNeill
Coming to HBS is like... Being a member of an orchestra led by a world-famous conductor. The case method is such an integral part of the HBS experience and there’s nothing quite like it. Just like a conductor, our professor masterfully... View Details
- 24 Sep 2009
- Working Paper Summaries
“I read Playboy for the articles”: Justifying and Rationalizing Questionable Preferences
Keywords: by Zoë Chance & Michael I. Norton
- April 2025
- Article
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile
By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
Zhang, Shunyuan, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile." Journal of Consumer Research 51, no. 6 (April 2025): 1073–1097.
- April 2022
- Article
Consumers Value Effort over Ease When Caring for Close Others
By: Ximena Garcia-Rada, Mary Steffel, Elanor F. Williams and Michael I. Norton
Many products and services are designed to make caregiving easier, from premade meals for feeding families to robo-cribs that automatically rock babies to sleep. Yet, using these products may come with a cost: consumers may feel they have not exerted enough effort.... View Details
Keywords: Effor; Caregiving; Close Relationships; Symbolic Meaning; Signaling; Relationships; Consumer Behavior; Perception
Garcia-Rada, Ximena, Mary Steffel, Elanor F. Williams, and Michael I. Norton. "Consumers Value Effort over Ease When Caring for Close Others." Journal of Consumer Research 48, no. 6 (April 2022): 970–990.
- June 23, 2021
- Article
Research: When A/B Testing Doesn't Tell You the Whole Story
By: Eva Ascarza
When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details
Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research
Ascarza, Eva. "Research: When A/B Testing Doesn't Tell You the Whole Story." Harvard Business Review Digital Articles (June 23, 2021).
- December 2018 (Revised February 2020)
- Case
Fishbowl: Scaling Up
By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
- February 2016
- Article
After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates
By: Pavel Zhelyazkov and Ranjay Gulati
Traditional research has long treated reputation as an egocentric attribute, typically described as an intangible asset directly shaped by the focal actor's track record. We argue, however, that reputation is dyadic: that an actor can have different reputations with... View Details
Zhelyazkov, Pavel, and Ranjay Gulati. "After The Break-Up: The Relational and Reputational Consequences of Withdrawals from Venture Capital Syndicates." Academy of Management Journal 59, no. 1 (February 2016): 277–301.
- September 2012 (Revised September 2014)
- Case
Doing Business in Malaysia
By: C. Fritz Foley, Michael Shih-Ta Chen and Keith Chi-Ho Wong
This case focuses on the current business environment in Malaysia as of 2012 by introducing the main economic, political and cultural aspects of the country for those interested in doing business there. The advantages and challenges of investing and doing business in... View Details
- Article
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption
By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details
Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry
Schwartz, Janet, Jason Riis, Brian Elbel, and Dan Ariely. "Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption." Health Affairs 31, no. 2 (February 2012): 2399–2407.
- March–April 2013
- Article
Language Matters: Status Loss & Achieved Status Distinctions in Global Organizations
By: Tsedal Neeley
How workers experience and express status loss in organizations has received little scholarly attention. I conducted a qualitative study of a French high-tech company that had instituted English as a lingua franca, or common language, as a context for examining this... View Details
Keywords: Organizations; Status and Position; Loss; Spoken Communication; Emotions; Attitudes; Behavior; Globalization
Neeley, Tsedal. "Language Matters: Status Loss & Achieved Status Distinctions in Global Organizations." Organization Science 24, no. 2 (March–April 2013): 476–497.
- January 2009 (Revised April 2009)
- Case
Disaster in April: The Obligations of Kelly Construction
By: John D. Macomber, Christopher M. Gordon and Ben Creo
A construction company experiences a crane accident with multiple fatalities. The CEO, a client, and an employee must make choices to meet the company's obligations. Set in 2006, the case looks at the choices faced by board members of a museum that is an important... View Details
Keywords: Business Exit or Shutdown; Family Business; Insolvency and Bankruptcy; Governing and Advisory Boards; Compensation and Benefits; Contracts; Crisis Management; Construction Industry
Macomber, John D., Christopher M. Gordon, and Ben Creo. "Disaster in April: The Obligations of Kelly Construction." Harvard Business School Case 209-099, January 2009. (Revised April 2009.)