Publications

03 Feb 2014
News

Gates Seen Taking Bigger Products Role at Microsoft

April 2001 (Revised July 2001)
Case

Zaplet, Inc.

By: Dorothy A. Leonard and Brian DeLacey

Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Information Technology; Organizational Design; Venture Capital; Valuation; Business Strategy; Restructuring; Expansion; Product Development; Innovation Strategy; Human Resources; Information Technology Industry; California

September 2018 (Revised August 2019)
Case

The Progressive Corporation, 2018

By: John R. Wells and Benjamin Weinstock

In early 2019, The Progressive Corporation (Progressive), the USA’s third-largest auto insurance writer, reported earned premiums were up 20% in 2018 compared to the previous year, and net income was up 64%. Direct sales of personal auto policies rose 21%, while agent... View Details

June 2011
Case

CA Technologies: Bringing the Cloud to Earth

By: Marco Iansiti and Kerry Herman

Adam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing.... View Details

Keywords: Disruptive Innovation; Product Positioning; Expansion; Internet and the Web; Technology Adoption

September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details

10 Jul 2015
Blog Post

Can Entrepreneurship Be Taught?

Professor Jeffrey Bussgang has played a critical role in expanding Harvard Business School’s entrepreneurial offerings over the last few years. A Senior Lecturer at HBS and a General Partner at Flybridge Capital Partners, he is an expert... View Details

Dorothy A. Leonard

Dorothy Leonard*, the William J. Abernathy Professor of Business Administration Emerita, joined the Harvard faculty in 1983 after teaching for three years at the Sloan School of Management, Massachusetts Institute of Technology. She has taught MBA courses in... View Details

Keywords: computer; consulting; education industry; electronics; federal government; high technology; information technology industry; software; venture capital industry

17 Jan 2023
In Practice

8 Trends to Watch in 2023

As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details

Keywords: by Avery Forman

February 2012 (Revised January 2013)
Case

The New York Times Paywall

By: Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee

On March 28, 2011, The New York Times website became a restricted site where most of the content was protected behind a "paywall." Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper... View Details

Keywords: Newspapers; Strategy; Journalism and News Industry; Publishing Industry

Matt Kelly is the CEO of JBG SMITH and a member of the Board of Trustees. Prior to the formation of JBG SMITH, Mr. Kelly served as a Managing Partner of the JBG Companies and was co-head of JBG’s Investments Group and primarily responsible for... View Details

02 Mar 2017
What Do You Think?

Is China About to Overtake the US for World Trade Leadership?

SUMMING UP: Does It Matter If China Assumes Global Trade Leadership? There are a variety of reasons why China is not a threat to the global trade leadership of the United States. They include demographic disadvantages, an unwillingness to... View Details

Keywords: by James Heskett

29 May 2012
First Look

First Look: May 29

United Kingdom support these predictions and advance a relational view of organizational change in which social networks operate as tools of political influence through affective mechanisms. In Search of the Hybrid Ideal Authors:Julie... View Details

Keywords: Sean Silverthorne

March 2003 (Revised July 2004)
Case

Sustainable Development at Shell (B)

The case describes the complex and challenging process by which social and environmental concerns are integrated into the existing strategy of a large, multinational firm. This case focuses on a specific business within Shell Chemicals, the Close Looped Cleaning... View Details

Keywords: Multinational Firms and Management; Corporate Strategy; Environmental Sustainability; Growth and Development Strategy; Energy Industry

17 Nov 2023
Blog Post

HBS Veteran Spotlight: Rex Willis (MBA 2024)

decisions that affected the unit. I knew I wanted a career that embodied these characteristics, which ultimately led to me attending the United States Naval Academy and commissioning as a Naval Officer. After graduation, I entered the... View Details

August 2020
Case

Ready for Take-Off at Jet It

By: Gary P. Pisano, Hise Gibson and Nicole Gilmore

This case examines the business model and growth of a start-up company in the private aviation industry. In June 2020, amidst the COVID crisis, the company's co-founder and CEO must make a decision regarding an order of new jets that will significantly expand the... View Details

Keywords: Capacity Planning; Business Startups; Business Model; Growth and Development Strategy; Air Transportation Industry

September–October 2020
Article

A New Model for Ethical Leadership

By: Max Bazerman

Rather than try to follow a set of simple rules (“Don’t lie.” “Don’t cheat.”), leaders and managers seeking to be more ethical should focus on creating the most value for society. This utilitarian view, Bazerman argues, blends philosophical thought with business school... View Details

Keywords: Social Value; Leadership; Moral Sensibility; Ethics; Decision Making; Corporate Social Responsibility and Impact; Society