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Show Results For
- All HBS Web
(5,317)
- People (4)
- News (842)
- Research (3,908)
- Events (6)
- Multimedia (45)
- Faculty Publications (3,026)
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Text-mining technologies can now help companies listen to their customers better than ever... My advice: 'Don't let your competitors listen to your clients; do it yourself first.'" Andrea Learned pointed out, "Eventually, those... View Details
Keywords: by James Heskett
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
of Varanasi, India; and the ruins of Sukhothai, Thailand. The Engaged Leader: A Strategy for Your Digital Transformation by Charlene Li (MBA 1993) (Wharton Digital Press) Technology has revolutionized the... View Details
- Article
Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces
By: Feng Zhu
As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies... View Details
Zhu, Feng. "Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces." Special Issue on Platforms. Journal of Economics & Management Strategy 28, no. 1 (Spring 2019): 23–28.
- 25 Jan 2024
- News
6 Ways AI Could Disrupt Your Business
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
technologies is particularly great" for GM. 77 One way GM is attempting to become more like Dell is by selling cars online. 78 Toward the end of 2000, GM began testing its consumer Web site, GMBuyPower.com, to bring customers online... View Details
- 13 Feb 2007
- First Look
First Look: February 13, 2007
deployment of their technology abroad. The paper demonstrates that when firms want to exploit technologies abroad, multinational firm (MNC) activity and foreign direct investment (FDI) flows arise... View Details
Keywords: Martha Lagace
- 2024
- Working Paper
Advancing Personalization: How to Experiment, Learn & Optimize
By: Aurelie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela and Oded Netzer
Personalization has become the heartbeat of modern marketing. Advances in causal inference and machine learning enable companies to understand how the same marketing action can impact the choices of individual customers differently. This article provides an academic... View Details
Keywords: Personalization; Targeting; Experiments; Observational Studies; Policy Implementation; Policy Evaluation; Customization and Personalization; Marketing Strategy; AI and Machine Learning
Lemmens, Aurelie, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernan Bruno, Elea McDonnell Feit, Brett Gordon, Ayelet Israeli, Carl F. Mela, and Oded Netzer. "Advancing Personalization: How to Experiment, Learn & Optimize." Working Paper, July 2024. (Revised March 2025.)
- December 2008 (Revised February 2011)
- Supplement
Evan Williams: From Blogger to Odeo (B)
By: Noam T. Wasserman and Louis-Philippe Maurice
For several months, founder-CEO Evan Williams has felt trapped, unable to control Odeo and its strategic direction. He longs for the “simple” days of Blogger, the previous venture he had co-founded. Although his Blogger experiences had included a major blow-up with his... View Details
Wasserman, Noam T., and Louis-Philippe Maurice. "Evan Williams: From Blogger to Odeo (B)." Harvard Business School Supplement 809-093, December 2008. (Revised February 2011.)
- June 2001 (Revised March 2003)
- Case
Alibris (B)
Takes place more than two years after the (A) case. Alibris has weathered the storms and has built a popular, growing business. As the Christmas season of 2000 approaches, the company is confronted with two IT projects that both seem urgent and important. The first is... View Details
Keywords: Resource Allocation; Information Technology; Service Operations; Competitive Advantage; Information Management; Service Industry
McAfee, Andrew P. "Alibris (B)." Harvard Business School Case 601-166, June 2001. (Revised March 2003.)
- September 2008 (Revised May 2010)
- Supplement
GE's Imagination Breakthrough: The EVO Project
By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details
Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry
Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
- 01 Jun 2010
- Sharpening Your Skills
Sharpening Your Skills: Social Reporting
to investors and other stakeholders during a financial crisis? How do I drive CSR through my organization? What's The Best Way To Report Nonfinancial Metrics? One Report: Better Strategy through Integrated Reporting Stakeholders expect... View Details
Keywords: by Staff
- October 2003 (Revised February 2004)
- Case
Strategic Inflection: TiVo in 2003 (A)
By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details
Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry
Yoffie, David B., Pai-Ling Yin, and Christina L. Darwall. "Strategic Inflection: TiVo in 2003 (A)." Harvard Business School Case 704-425, October 2003. (Revised February 2004.)
- 2007
- Working Paper
Why Do Intermediaries Divert Search?
By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e. inducing consumers to search more than they would like): i)... View Details
Keywords: Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
Hagiu, Andrei, and Bruno Jullien. "Why Do Intermediaries Divert Search?" Harvard Business School Working Paper, No. 08-010, August 2007. (Revised February 2009, May 2010.)
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- February 2001 (Revised August 2001)
- Case
Dialpad Communications (A)
By: Alan D. MacCormack and Kerry Herman
Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also... View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Organizational Design; Competitive Strategy; Investment; Mobile and Wireless Technology; Internet and the Web; Venture Capital; Telecommunications Industry; California
MacCormack, Alan D., and Kerry Herman. "Dialpad Communications (A)." Harvard Business School Case 601-090, February 2001. (Revised August 2001.)
- Student-Profile
Ryann Noe
meaning-making. Her PhD qualifying paper is a longitudinal study of social resistance to technology in the toy industry. Together with Professor Raffaelli, she has written about how independent bookstores were able to resurge in the... View Details
- Web
1.6 Degree Requirements | MBA
Control (FRC) Data Science and AI for Leaders (DSAIL) 1.5 credits Leadership and Organizational Behavior (LEAD) The Entrepreneurial Manager (TEM) Marketing (MKT) FIELD Global Capstone (CAP) Strategy (STRAT) Finance 2 (FIN2) View Details
- 01 Mar 2015
- News
Clubs Hopping
Reaching Out The first annual HBS Latino Alumni Association Southern Dinner, held in Dallas last fall, was more than a social occasion for outgoing club president Al Suarez (MBA 2005) and event organizer Eric Calderon (MBA 2013)—it was also a successful trial of the... View Details
- June 2016 (Revised May 2017)
- Case
A Note on Activist Investors and the Tech Sector
By: David B. Yoffie and Eric Baldwin
This short note provides background and data on the growing role of corporate activists, especially in high-technology industries. View Details
Keywords: Governance; Activist Investors; Strategy; Investment Activism; Technology Industry; Technology Industry
Yoffie, David B., and Eric Baldwin. "A Note on Activist Investors and the Tech Sector." Harvard Business School Case 716-462, June 2016. (Revised May 2017.)
- March 2012
- Case
Schuberg Philis
By: Thomas J. DeLong and Daniela Beyersdorfer
The Dutch professional service firm Schuberg Philis has within a few years grown into a well-known player in the Dutch IT outsourcing market and regularly wins high customer- satisfaction marks. The growing workload and 100% promise to customers have increased the... View Details
Keywords: Growth Management; Organizational Culture; Management Style; Alignment; Information Technology Industry; Netherlands
DeLong, Thomas J., and Daniela Beyersdorfer. "Schuberg Philis." Harvard Business School Case 412-092, March 2012.