Publications

September 2010 (Revised April 2012)
Case

Better World Books

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh

Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details

Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry

May 1995
Case

Hannaford Brothers: Leading the Grocery Channel Transformation

The merchandising manager of a supermarket chain leads an effort to reorganize the process of buying and delivering products from manufacturers to their warehouse for further distribution to stores. The company is an early mover in implementing efficient consumer... View Details

Keywords: Competition; Supply Chain Management; Distribution Channels; Customer Focus and Relationships; Retail Industry; Food and Beverage Industry

2007
Case

Continuous Process Improvement at Deere & Company

By: Vijay Govindarajan and Chris Trimble

After decades of tense relationships with the United Auto Workers, Deere & Company broke through with a landmark agreement that built an expectation of continuous improvement into the compensation plan. The company then built a set of management forums and processes to... View Details

Keywords: Strategy; Machinery and Machining; Agreements and Arrangements; Management Practices and Processes; Labor Unions; Compensation and Benefits; Auto Industry; Agriculture and Agribusiness Industry

Read Now

TeachingInterests

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse

This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details

Research Summary

Consumer's Relationships with Technologies

Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details

05 Dec 2016
Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

target’s beliefs by giving a false or distorted impression. But it’s not just businesspeople who palter. Donald Trump has done it. Hillary (and Bill) Clinton, too. Chances are you have paltered. “People seem to be using this strategy... View Details

Keywords: by Dina Gerdeman

April 2012
Case

Renesas Electronics and the Automotive Microcontroller Supply Chain (A)

By: Willy Shih and Margaret Pierson

The magnitude 9.0 earthquake that struck Japan in March 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab, so its... View Details

Keywords: Natural Disasters; Crisis Management; Supply Chain Management; Production; Strategy; Semiconductor Industry; Auto Industry; Japan

07 Sep 2012
Working Paper Summaries

IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

Keywords: by Joachim Henkel, Carliss Y. Baldwin & Willy C. Shih

24 Jun 2009
Working Paper Summaries

Don’t Just Survive—Thrive: Leading Innovation in Good Times and Bad

Keywords: by Lynda M. Applegate & J. Bruce Harreld

15 Oct 2001
Research & Ideas

Rethinking E-Leadership

conjuring up. 3. Emphasize coaching and mentoring over managing the details. Talent is the most important strategic resource for future success, suggests Hargrove. You can't win the talent wars without putting leadership development at... View Details

Keywords: by Melissa Raffoni

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

middle-skill workforce. What case made an impact on you and why?The “QuikTrip” case stands out for me. The case features a CEO who is expanding his business to a new market and must decide what kind of growth strategy to pursue. In the... View Details

April 2001 (Revised July 2001)
Case

Zaplet, Inc.

By: Dorothy A. Leonard and Brian DeLacey

Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Information Technology; Organizational Design; Venture Capital; Valuation; Business Strategy; Restructuring; Expansion; Product Development; Innovation Strategy; Human Resources; Information Technology Industry; California

01 Jun 2024
News

In My Humble Opinion: Career Change

When Wakana Tanaka (MBA 2003) was 13 years old, her father’s new job took the family from their home in Tokyo to Jakarta. It was a big change, not just geographically but also culturally. Tanaka enrolled in an international school where she was encouraged to have her... View Details

Keywords: Michelle Cassidy; recruitment; demographics; Japan

June 2005
Case

Billy Beane: Changing the Game

Describes how Billy Beane, general manager of the Oakland A's baseball team, employs statistical methodologies to select who is undervalued in the marketplace. Examines why few teams have imitated his organization's successful strategy. Explores threats to Oakland's... View Details

Keywords: Resource Allocation; Competitive Advantage; Sports; Sports Industry; California

May 2017
Case

Vicki Fuller: Chief Investment Officer of New York State's $150+ Billion Employee Pension Fund

By: Steven Rogers and Valerie Mosley

Vicki Fuller traveled from a four-room tenement bordering Chicago’s infamous Cabrini-Green housing projects to speaking at conferences around the world and typically holding court wherever she went. As a teenager, she helped raise her siblings. As a Wall Street... View Details

26 Oct 2021
Research & Ideas

What Companies Want Most in a CEO: A Good Listener

period. “The demand for social skills is increasing in every category of the economy,” says Sadun, the Charles Edward Wilson Professor of Business Administration in the Strategy Unit at HBS. “[But] it’s not about schmoozing.” Instead,... View Details

Keywords: by Jay Fitzgerald

September 2009 (Revised February 2011)
Case

Eden McCallum: A Network-Based Consulting Firm (A)

By: Heidi K. Gardner and Robert G. Eccles

Eden McCallum pioneered the network-based ("virtual") consulting firm model in the U.K. Contracting freelance consultants on a per-project basis keeps overheads lean so that Eden McCallum's fees are a fraction of the big firms' rates. Their flexible, low-cost model has... View Details

Keywords: Business Model; Decision Choices and Conditions; Financial Crisis; Growth and Development Strategy; Expansion; Consulting Industry; United Kingdom

October 1982 (Revised May 1992)
Case

Johnson & Johnson: The Tylenol Tragedy

By: Stephen A. Greyser

In October 1982, Johnson & Johnson was confronted with a major crisis when seven deaths were attributed to poisoned Tylenol. The case reviews the facts as known a week after the incident occurred, and raises a wide range of questions regarding consumer behavior,... View Details

Keywords: Consumer Behavior; Corporate Social Responsibility and Impact; Competitive Strategy; Crisis Management; Health Care and Treatment; Pharmaceutical Industry

November 1997
Case

Polygram Classics

There has been no growth in classical recorded music sales from 1991 to 1996. Polygram Classics, the market leader, has appointed a new management team to revive growth. All areas of marketing are analyzed as the basis for a new strategy. View Details

Keywords: Marketing Strategy; Music Entertainment; Global Strategy; Music Industry