New Product Diffusion - Publications - Faculty & Research

04 Jun 2001
What Do You Think?

What’s the Future of the Subscription Model?

Richard Feder maintains that the subscription model will gain momentum on the Internet as the memory of free service fades and the utility of new service increases. The response gives hope for those hoping to utilize the subscription... View Details

Keywords: by James Heskett

Web

William R. Kerr | About

faculty chair of the Launching New Ventures program. Bill served as Unit Head of the Entrepreneurial Management unit from 2020-2023. Bill is a recipient of the Ewing Marion Kauffman Foundation’s Prize Medal for Distinguished Research in... View Details

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

associate Arthur McCaffrey. It's also one they are passionate about and determined to solve. As they write in a new working paper that they're preparing for an academic journal, there are more than three billion people in the world who... View Details

Keywords: by Martha Lagace

01 Jan 2011
News

Karen Gordon Mills, MBA 1977

financing that ranges from micro loans to help home-based businesses buy delivery trucks to sophisticated loans to build factories, she believes the SBA can stimulate "not just initial product creation, but View Details

20 Nov 2007
First Look

First Look: November 20, 2007

design-driven innovation is pushed by a firm's vision about possible new product meanings and languages that could diffuse in society. Design-driven innovation, that plays such... View Details

Keywords: Martha Lagace

06 Jun 2008
What Do You Think?

Why Don’t Managers Think Deeply?

explore them we would be able to realize such things as more substantial, farsighted, successful new product introductions (such as the hybrid auto ten years ago at Toyota); more successful conflict... View Details

Keywords: by Jim Heskett

12 Sep 2023
Blog Post

Harvard Climate Entrepreneurs Circle: Taking Climate Solutions from Idea to Action, Faster

engaging materials on climate change. In 2022, they partnered with the State of New Jersey to launch a customized NJ hub to support their integration of climate change in various subjects. For this upcoming back-to-school, they will be... View Details

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

New York Yankee slugger Aaron Judge, would surpass the $10.7 billion it reported in 2019—the last full season before pandemic interruptions. The league also signed new TV contracts with ESPN and TBS before... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

13 Nov 2017
Research & Ideas

Want to Be Happier? Spend Some Money on Avoiding Household Chores

Source: iStock If you’re stressed out because it feels like there are never enough hours in the day, here’s a solution: hire a housecleaner, order takeout, and pay the kid next door to mow the lawn. In other words, buy yourself more free time. View Details

Keywords: by Dina Gerdeman

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

person’s performance be tracked, and what factors will be evaluated to determine success? Evaluation measures could include sales or revenue goals, the number of patents filed or products launched, or customer satisfaction levels. 3. Who... View Details

Keywords: by Dina Gerdeman

28 Apr 2003
Research & Ideas

Supply Chain Risk: Deal With It

the right times. They'd done it by implementing techniques and technologies at an unprecedented pace; among them, the lean production method introduced by W. Edwards Deming, just-in-time manufacturing, single-source suppliers, and global... View Details

Keywords: by David Stauffer

18 Aug 2008
Research & Ideas

How Disruptive Innovation Changes Education

theory of disruptive innovation, often applied to a variety of other industries, such as technology and health care. Christensen's theory was first explored in his two New York Times bestsellers, The Innovator's Dilemma (1997) and The... View Details

Keywords: by Martha Lagace; Education

September 1994
Case

BayFunds

By: Alvin J. Silk, Lisa Klein Pearo and Jamie Harper

In June, 1994, the Senior Vice President of BayBank's Investment Management Group is preparing a strategic plan for her organization's line of mutual funds. Sixteen months earlier, BayBank, Massachusetts's leading retail bank, had entered the mutual fund business by... View Details

Keywords: Banks and Banking; Marketing Strategy; Brands and Branding; Investment Funds; Product Marketing; Integration; Financial Services Industry

Citation

Educators

Purchase

12 Nov 2019
Research & Ideas

Corporate Innovation Increasingly Benefits from Government Research

within this changing environment?” Yao says. Its role remains significant, according to new research by Yao and several colleagues. Despite spending relatively less, the government funds innovations that really matter to the American... View Details

Keywords: by Michael Blanding

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

anything at HBS. I came in with a plan and an idea of who I wanted to be post-HBS, but giving myself the time and space to explore, ask questions, and try new things turns out to be the best thing I ever did! HEALTH CARE Rhea Choudhury... View Details

13 Apr 2016
Research & Ideas

Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)

this new market and product category to take off, but if they become the cognitive referent, they get an unequal share of the gains from doing so.” Is there a roadmap or strategy that firms can follow to... View Details

Keywords: by Roberta Holland; Aerospace; Food & Beverage; Retail

09 Apr 2008
Research & Ideas

The Matchmaker of the Modern Economy

risk-taking, and this particular war proved the value of taking risks on new technologies and methods of production beyond one's imagination. As just one example, the rapid development of the synthetic... View Details

Keywords: by Spencer E. Ante

17 Jan 2019
Research & Ideas

Why Business Should Support Employees Who Are Caregivers

supporting caregivers a critical talent management issue, according to a new report, The Caring Company: How Employers Can Cut Costs and Boost Productivity by Helping Employees Manage Caregiving Needs, by... View Details

Keywords: by Danielle Kost; Health

05 Sep 2018
Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

managers with more information to guide decision-making toward increasing social welfare in areas where it makes sense for the firm and in the context of the new tech-driven business ecosystem. “More and more, firms are having to interact... View Details

Keywords: by Kristen Senz; Computer

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

crowdsourcing comes in-defining a challenge and offering an incentive, whether in status or money, can get people to self-select as resources to you. You may even want to hire some of them. So this strategy can play into talent acquisition in addition to generating... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

Publications