Publications

19 Jul 2019
News

How To Innovate Inside Large Organizations

February 1999
Case

Tektronix, Inc.: Global ERP Implementation

By: Robert D. Austin, Richard L. Nolan, George Francis Westerman III and Mark J. Cotteleer

Reviews Tektronix's implementation of an Enterprise Resource Planning (ERP) solution in all three of its global business divisions. This case tells the story of three implementations, each with its own character and requirements. Tektronix managers needed to... View Details

Keywords: Business Model; Transformation; Globalized Markets and Industries; Information Management; Management Skills; Management Style; Strategic Planning; Problems and Challenges; Electronics Industry

18 Oct 2010
News

Is the American Consumer Back?

Research Summary

Flexibility in Manufacturing Systems

David M. Upton has examined the management of flexibility in manufacturing systems. Although flexibility has become an issue of critical competitive importance in a growing number of industries, it remains an ill-understood concept. The broad use of the term and its... View Details

December 2020 (Revised March 2022)
Case

Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)

By: Rembrand Koning, Elie Ofek and Nicole Tempest Keller

An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents. View Details

Keywords: Entrepreneurship; Innovation and Invention; Growth and Development Strategy; Marketing Strategy; United States

March 2020 (Revised November 2020)
Case

Thinx, Inc.—Breaking Barriers in Feminine Care

By: Rembrand Koning, Elie Ofek and Nicole Keller

An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents. View Details

Keywords: Entrepreneurship; Innovation and Invention; Growth and Development Strategy; Marketing Strategy; United States

18 Jun 2018
News

Time is the scarcest resource for CEOs

21 Oct 2022
Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details

Keywords: by Scott Van Voorhis

Research Summary

Customer Intelligence

Data and Reality Mining for Business Applications
Business Value of Social Networks
Customer Behavior Patterns
Analitical Customer Relationship Management

View Details

July 2005 (Revised June 2006)
Case

Narayana Murthy and Compassionate Capitalism

By: William W. George, Shailendra Jit Singh and Andrew N. McLean

Narayana Murthy's roles at Infosys Technologies--as a co-founder, longtime CEO, and nonexecutive chairman and chief mentor--has been marked by explosive growth, demanding management challenges, and widely lauded company leadership. His personal leadership philosophy... View Details

Keywords: Business Ventures; Economic Systems; Ethics; Values and Beliefs; Philanthropy and Charitable Giving; Biography; Leadership; Business or Company Management; Information Technology Industry; India

February 2022
Case

Toraya

By: Lauren Cohen and Akiko Kanno

Mitsuharu Kurokawa was the 18th generation leader of a family firm that produced and sold premium Japanese sweets, Toraya Confectionery Co., Ltd. He had succeeded the business from his father, Mitsuhiro Kurokawa who had led the firm for thirty years. Mitsuharu was... View Details

Keywords: Branding; Luxury Brand; Succession; Family Business; Management Succession; Brands and Branding; Luxury; Marketing; Expansion; Globalization; Innovation and Invention; Customer Satisfaction; Food and Beverage Industry; Retail Industry; Japan

February 2014 (Revised December 2015)
Case

Mara Group

By: Eugene Soltes and Sara Hess

Mara Group is a rapidly growing Pan-African conglomerate run by its entrepreneurial CEO Ashish Thakkar. The case explores Thakkar's decision on which African markets to expand operations into. View Details

Keywords: Telecommunications Manufacturing; Business Ventures; Corporate Entrepreneurship; Pulp and Paper Industry; Real Estate Industry; Shipping Industry; Telecommunications Industry; Africa

14 Feb 2025
News

Launching Leaders

26 Oct 2011
News

Shih Says IBM Executives Have `Strong Team Dynamic'

28 Sep 2016
News

Tough choice ahead? How to get it right

07 Mar 2017
First Look

First Look at New Research, March 7

maintain its differentiated strategic positioning in the face of a rapidly evolving management education landscape. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817062-PDF-ENG Harvard View Details

Keywords: Sean Silverthorne

June 2019
Case

Athena Bancorp

By: Leonard A. Schlesinger and Sarah Abbott

Athena Bancorp was founded in 2016 by Beth Daniels, a banking professional with 15 years of experience in the industry. Daniels took advantage of what she perceived as a gap in the market caused by recent industry consolidation, a decreasing industry focus on branch... View Details

Keywords: Banks and Banking; Entrepreneurship; Growth and Development Strategy; Organizational Culture; Human Resources; Strategy; Service Delivery; Banking Industry