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Show Results For
- All HBS Web
(5,234)
- People (7)
- News (635)
- Research (4,077)
- Events (13)
- Multimedia (7)
- Faculty Publications (2,877)
- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
levels, will affect structural conditions." 2 Porter integrated the impact of government into strategy development by focusing on how it affected his "five-forces" analysis of rivals, potential entrants, suppliers,... View Details
- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
leaders might say they value inquisitive minds, in reality most stifle curiosity, fearing it will increase risk and inefficiency. Harvard Business School’s Francesca Gino elaborates on the benefits of and common barriers to curiosity in the workplace and offers five... View Details
Keywords: Dina Gerdeman
- March 2020
- Case
Voi Technology
By: Jeffrey F. Rayport and Olivia Hull
Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details
Keywords: Entrepreneurship; Business Strategy; Technology Adoption; Innovation Strategy; Technological Innovation; Marketing Strategy; Business Plan; Product Marketing; Product Launch; Product Positioning; Energy Conservation; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Economies and Regions; Innovation Leadership; Human Capital; Laws and Statutes; Growth Management; Operations; Logistics; Service Operations; Supply Chain Management; Organizational Culture; Information Infrastructure; Transportation; Transportation Industry; Technology Industry; Europe
Rayport, Jeffrey F., and Olivia Hull. "Voi Technology." Harvard Business School Case 820-099, March 2020.
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
personality.” So how do firms increase the likelihood that their ads will go viral? For starters, they need to prioritize entertainment over facts and figures. To paraphrase an old campaign, these are not your father's Oldsmobile ads. "People no longer want a lot of... View Details
- July 2009
- Teaching Note
Targanta Therapeutics: Hitting a Moving Target (TN)
By: Arthur A. Daemmrich
Teaching Note for [709002]. View Details
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative strategy and felt well-prepared for the challenge. The program helped me realize that while I loved... View Details
- Web
Faculty & Advisors | MBA
Product Manager at Microsoft and later Vice President at Parallels. Corey was elected to the Cyber Threat Alliance Board of Directors and the Massachusetts Cybersecurity Strategy Council and is a former... View Details
- 01 Dec 2020
- News
Invest in the New Abnormal
need to proactively reach out to potential and current customers about products and services, digital and delivery options, health safeguards, and payment plans,” Deshpandé advises. “Whether demand has declined or increased during such... View Details
- October 1995
- Case
Robert Mondavi Corporation
By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry
Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
- 09 Jun 2003
- Research & Ideas
Around the World of Entrepreneurial Ventures
pizza delivery to what he termed technologically-intensive ones, such as CD metallization and products for cell phones. All twenty-nine sites are closely linked to their country context. They also represent a variety of deal structures... View Details
Keywords: by Martha Lagace
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
market share. Its Mach3 shaving system was a blockbuster product, but the company was suffering the effects of its own reliance on trade loading—the practice of offering discounts to retail customers at the end of a quarter in order to move View Details
Keywords: by Rosabeth Moss Kanter
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Consumer Products Industry; Europe; West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
- March 2014 (Revised September 2015)
- Case
Clef Company: Turnover
The Clef case focuses on the issue of turnover in a firm's sales force. Students must analyze the factors contributing to turnover as well as the role of the field sales force in Clef's profitable business strategy. Among other things, the Clef case illustrates that... View Details
Keywords: Sales; Marketing; Strategy; Marketing Strategy; Performance Evaluation; Consumer Products Industry; Consumer Products Industry; United States
Cespedes, Frank V. "Clef Company: Turnover." Harvard Business School Case 814-100, March 2014. (Revised September 2015.)
- April 2019
- Case
GE Appliances: Implementing Haier's Made-In-China Management System
By: Dennis Campbell, Marshall Meyer, Bonnie Yining Cao and Dawn H. Lau
Keywords: Business or Company Management; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; China; United States
Campbell, Dennis, Marshall Meyer, Bonnie Yining Cao, and Dawn H. Lau. "GE Appliances: Implementing Haier's Made-In-China Management System." Harvard Business School Case 119-099, April 2019.
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
ten weeks in the company, I was able to design an online marketing strategy and create acquisition funnel metrics to test different campaigns and selling pitches to brokers. I was also able to work closely with the View Details
Keywords: Entrepreneurship
- Profile
Alex Slusky
only non-MBA product management intern at Microsoft.” Then, as graduation approached, he broke the mold again, applying for deferred admissions at HBS; the school accepted him as a direct admit, “but,” says Alex, “I took year off to build... View Details
- 01 Sep 2016
- News
The Untold Story of the US Auto Bailout
the paper, reading books.” —Joe Hinrichs (MBA 1994), president, the Americas, Ford Motor Company, on the company’s recovery strategy “[We] met as a team and committed to each other that we were going to find a way to get this done without... View Details
- 04 Sep 2019
- Research & Ideas
'I Know Why You Voted for Trump' and Other Motivation Misperceptions
not have been true.” How the findings are relevant for businesses In fact, we tend to make all kinds of inferences about other people based on a variety of life choices they make, including where they live, whom they marry, the work they do, and even the View Details
Keywords: by Dina Gerdeman
- 01 Nov 1999
- Research & Ideas
Companies, Cultures and the Transformation to the Transnational
of trusted appointees (known internally as the "Dutch Mafia"), whose understanding of Philips technology, commercial objectives, and overall strategy provided the major link between the parent company and its dispersed national... View Details
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
shopped at Walmart at least once or twice, and you likely are aware of their "Everyday low prices" tagline. Have you ever thought about the connection between their everyday low prices and the safety of the products Walmart... View Details