Product Development - Publications - Faculty & Research

2012
Article

Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco

By: G. Jones and Christina Lubinski

This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details

Keywords: Growth and Development; Market Entry and Exit; Problems and Challenges; Marketing Strategy; Markets; Change; Customers; Social Psychology; Science; Brands and Branding; Competitive Strategy; Consumer Products Industry; United States; Germany

Citation

Find at Harvard

01 Oct 1999
News

Entrepreneur Daniel S. Bricklin: A Class Act

An extraordinary career based on the development of innovative, cutting-edge technology products was launched twenty years ago from the front row of an Aldrich Hall classroom. Crunching numbers for case... View Details

Keywords: Peter K. Jacobs

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

proponent of product life cycle theory, the late Raymond Vernon, disavowed it on the grounds that developing countries no longer remained focused on old, low-tech products. Traditional trading companies may... View Details

Keywords: by Martha Lagace

Profile

John Rogers

product development and manufacturing, I was ill equipped to take on the business challenges of agricultural value chain development. My first significant exposure to the space came during my initial January... View Details

Keywords: Other Financial Services; Manufacturing

02 Jun 2011
News

Serious Fun

moderate-income consumers, D2D develops and supports innovative new products and policies that make it easier for people to save. Among its many initiatives, D2D offers individuals and organizations (private... View Details

Keywords: Julia Hanna; Arts, Entertainment; Management, Scientific, and Technical Consulting Services; Professional Services

Samuel C. Johnson II

Taking the helm of the family business in 1966, Johnson began a diversification plan to lessen the company’s exposure to the introduction of “no-wax” floors. He aggressively moved the company into the personal care field and developed a... View Details

Keywords: Personal Care & Home Products

01 Sep 2006
News

Faculty Books

consumers. Comparing eight areas of policy — product liability law, product safety standards and recall, misleading advertising, comparative product tests, View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

preventing IP theft in other countries? Is my IP threatened by open innovation? What Are The Keys To Monetizing Ip? Monetizing IP: The Executive's Challenge Many companies fail to develop a strategy around protecting and monetizing their... View Details

Keywords: Re: Multiple Faculty

01 Jun 1997
News

HBS Cyberposium Brings Online Future into Focus

student volunteers from the Communications, Media, and Computing Ventures Club who organized seven provocative panel discussions and a number of leading-edge product demonstrations and entrepreneurial workshops. The two-day event... View Details

Keywords: Meg Gardner

01 Feb 1998
News

New Releases

research has led to the development of a new organizational framework - the differentiated network - that will enable MNCs to succeed. Through systematic examination of MNCs, Nohria and Ghoshal show that differentiation coupled with... View Details

Keywords: Judith A. Ross

28 May 2019
News

Alumni and Faculty Books for June 2019

Bulletproof Problem Solving: The One Skill That Changes Everything, authors Conn and McLean—both veterans of McKinsey & Co.—offer a seven-step, systematic approach to creative problem solving, developed in top consulting firms, that will... View Details

12 Jul 2004
Research & Ideas

Michael Porter’s Prescription For the High Cost of Health Care

they would not try to be all things to everyone. In most businesses, it is common sense to develop products and services that create unique value. For many hospitals, View Details

Keywords: by Michael E. Porter; Health

15 May 2023
News

From Scientist to Business Leader

Brianna Kim (MS/MBA 2023) When she was little, Brianna Kim (MS/MBA 2023) fell in love with the hard sciences and expected to eventually go to medical school or earn a PhD. But her plans changed after college. Kim grew up outside Washington, DC, as the hearing daughter... View Details

Profile

Stephen Temple

young age, Stephen developed a “budding entrepreneurial passion” opening a lemonade stand at age five. That marked the beginning of a journey that has taken many turns over the years, including a summer working with the Ministry of... View Details

Keywords: CPG; Consulting

01 Mar 2015
News

New Idea: State of the Art

previous iteration, the new Cooper Hewitt “finds that merely looking at things is a hopelessly passive way of experiencing the world.” The museum work was familiar territory: Belsky’s career has focused on developing better ways for the... View Details

Keywords: Francis Storrs; Adobe; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Computer Systems Design and Related Services; Professional Services

20 Jan 2011
News

Oil Spill Solution

plants, birds, fish, and shrimp. Smith’s planned two-day visit to test his products in the Gulf last May turned into an entire summer working with residents whose lives and livelihoods have been threatened. The experience, he notes, “has... View Details

July 2009
Teaching Note

Targanta Therapeutics: Hitting a Moving Target (TN)

By: Arthur A. Daemmrich

Teaching Note for [709002]. View Details

Keywords: Governing Rules, Regulations, and Reforms; Product Development; Business Strategy; Initial Public Offering; Mergers and Acquisitions; Policy; Selection and Staffing; Health Testing and Trials; Resource Allocation; Biotechnology Industry

Citation

Purchase

01 Dec 2019
News

The Race Against Resistance

US Department of Health and Human Services. The initiative is investing $500 million over the next few years in the research and development of products to tackle drug-resistant bacteria, including the work... View Details

Keywords: Lisa Scanlon Mogolov

01 Mar 2017
News

Case Study: Moment in the Sun

business development in the medical field, which is much more complicated, does not mean that Brian should take his focus away from hospitality. One should make use of the opportunities one is getting and consider every... View Details

Keywords: Dan Morrell

01 Jun 2009
News

Inside the Partnership

was soon known to everybody. He knew exactly how to capitalize on all these contacts. With his subsequent War Production Board service, he soon became the number one go-to man between corporate America and the U.S. government. President... View Details

Keywords: Garry Emmons

Publications