Publications

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04 Oct 2011
First Look

First Look: October 4

(fall 2011) An abstract is unavailable at this time. Read the paper: http://sloanreview.mit.edu/the-magazine/2011-fall/53103/should-you-have-a-global-strategy/ How to Hang On to Your High Potentials Authors:Claudio Fernández-Araoz, Boris Groysberg, and Nitin Nohria... View Details

Keywords: Sean Silverthorne

Web

Organizational Behavior - Faculty & Research

What was the best expansion strategy for them? Was every part of their model portable to other countries? Citation Educators Related Groysberg, Boris, and Annelena Lobb. "Mother’s Home: Eradicating Social Orphancy in Kazakhstan." Harvard... View Details

July 2010 (Revised November 2011)
Supplement

Zensar: The Future of Vision Communities (B)

By: David A. Garvin and Rachna Tahilyani

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Strategic Planning; Leadership Style; Employee Relationship Management; Decision Choices and Conditions; Information Technology; Collaborative Innovation and Invention; Business or Company Management; Expansion; Information Technology Industry; India

November 2010 (Revised February 2011)
Case

Hollywood in India: Protecting Intellectual Property (A)

By: Lakshmi Iyer and Namrata Arora

In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy... View Details

Keywords: Crime and Corruption; Copyright; Lawsuits and Litigation; Emerging Markets; Business Strategy; Motion Pictures and Video Industry; India

October 2011 (Revised July 2012)
Case

ATR KimEng Financial Corporation

By: Li Jin, Michael Shih-ta Chen and Dawn Lau

ATR KimEng is a Philippino asset management business. It is making an important decision on its own strategy going forward: should it stay independent, or be taken over by a large bank in the region. Through this case, we discuss the financial service industry in South... View Details

Keywords: Asset Management; Mergers and Acquisitions; Capital Markets; Investment; Financial Services Industry; Philippines

August 2019 (Revised October 2019)
Case

Amandla Capital: Real Estate in Côte d‘Ivoire

By: John D. Macomber, Pippa Tubman Armerding and Dilyana Botha

This case describes Amandla Capital, a fledgling company in Cote d’Ivoire, facing three opportunities in the real estate and hospitality industries in Africa. It introduces students to several concepts: decision-making and cost-benefit analysis in real estate,... View Details

Keywords: Small Business; Decision Making; Decision Choices and Conditions; Cost vs Benefits; Finance; Assets; Asset Management; Investment Portfolio; Investment Return; Project Finance; Relationships

January 2018 (Revised October 2019)
Case

ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)

By: Feng Zhu, Weiru Chen and Shirley Sun

ZBJ.com (ZBJ), an online platform that connects knowledge workers to small- and medium-sized enterprises, is China’s largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15... View Details

Keywords: Outsourcing; Disintermediation; Digital Platforms; Information Technology; Problems and Challenges; Global Strategy; Information Technology Industry; China

July – August 2010
Article

Are You Ignoring Trends That Could Shake Up Your Business?

By: Elie Ofek and Luc Wathieu

Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details

Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development

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September 2020 (Revised December 2020)
Supplement

Hitachi Rail Limited (B)

By: David J. Collis, Akiko Kanno and Nobuo Sato

This supplement describes the strategy and organisation changes made by British executive, Alistair Dormer, after he is made head of Hitachi Rail's global business. The company acquires an Italian company, continues to win contracts in the UK, but struggles to bring... View Details

Keywords: Organization Structure; Leader Selection; Mergers ＆ Acquisitions; Strategy; Global Strategy; Organizational Structure; Leadership; Mergers and Acquisitions; Integration; Values and Beliefs; Rail Industry; Japan

September 1998 (Revised July 1999)
Case

Costco Companies, Inc.

By: David E. Bell and Ann Leamon

Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual... View Details

Keywords: Cost vs Benefits; Cost Management; Brands and Branding; Marketing Strategy; Supply and Industry; Service Delivery; Service Operations; Risk and Uncertainty; Retail Industry

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

part of a successful business strategy is not to get complacent but to always challenge oneself and innovate to stay relevant with market trends. He points to the example of photo company Eastman Kodak, back... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

Web

Finance Curriculum - Faculty & Research

Ruback , Royce Yudkoff Spring 2026 Q3Q4 3.0 Field Course: Field X (also listed under Entrepreneurial Management) Randolph Cohen Fall 2025 Q1Q2 3.0 Field Course: Field Y: Projects in Business Management (also listed under Entrepreneurial... View Details

June 1996
Case

Armscor: Life After Apartheid?

After taking office, South Africa's new president, Nelson Mandela, must decide whether to dismantle or support Armscor, South Africa's state-owned arms company, which has been a pillar of the apartheid regime. Complicating matters is the fact that the arms industry was... View Details

Keywords: Values and Beliefs; Competitive Advantage; State Ownership; Government Administration; Business and Government Relations; Public Administration Industry; South Africa

Program

Driving Nonprofit Performance and Innovation—Virtual

nonprofit organization—especially when tackling society's toughest challenges—senior executives and board members must prioritize assessment of organizational performance. In this live online program, you will explore how to align mission and View Details

08 Feb 2011
First Look

First Look: Feb. 8

development, would likely conclude that business schools inside and outside of the United States exhibit more similarities than differences. Yet the uniqueness of the American business school lies not so... View Details

Keywords: Sean Silverthorne

24 Jun 2019
Blog Post

Chloe Ho, MBA 2019: Data-Driven and In Demand

After graduating at the University of Pennsylvania in 2012, Chloe Ho (MBA 2019) began her post-undergrad career in New York working for Morgan Stanley. While there, she served in a strategy and analytics role, working on projects for... View Details

Keywords: Technology

June 2023 (Revised September 2023)
Simulation

Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)

By: Sunil Gupta, Rajiv Lal and Celine Chammas

Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing.... View Details

Keywords: Customer Acquisition; Customer Journey; Marketing Strategy; Marketing; Customer Focus and Relationships; Budgets and Budgeting

May 2004 (Revised April 2005)
Case

Prudential Securities

By: Boris Groysberg, Paul M. Healy and Amanda Cowen

Prudential Insurance Co. attempted to diversify into financial services by building an investment banking franchise. Prudential's initial foray into the industry was its acquisition of The Bache Group in 1982. In 2000, the company decided to exit investment banking.... View Details

Keywords: Investment Banking; Corporate Strategy; Competitive Strategy; Market Entry and Exit; Diversification; Mergers and Acquisitions; Financial Services Industry; Insurance Industry

October 1998
Case

Farallon Capital Management: Risk Arbitrage (B)

By: Andre F. Perold and Robert Howard

Farallon Capital Management, an investment firm that specializes in risk arbitrage, has taken significant long and short positions in MCI Communications and British Telecommunications, respectively, in the belief that the proposed merger of these firms will be... View Details

Keywords: Mergers and Acquisitions; Capital Markets; Investment; Risk Management; Strategy; Financial Services Industry