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- November 2005 (Revised February 2006)
- Module Note
Rethinking Branding
By: Youngme E. Moon
The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive... View Details
Keywords: Brands and Branding
- March 2008
- Article
Radically Simple IT
Many managers think that developing and rolling out a major IT system is like putting up a warehouse: You build it and you're done. But that does not work for IT anymore. Taking that approach results in rigid, costly systems that are outdated from the day they are... View Details
Designing Care: Aligning the Nature and Management of Health Care
Today's health-care providers face growing criticism - from policy makers and patients alike. As costs continue to... View Details
- August 2023
- Case
Reimagining Hindustan Unilever (A)
By: Sunil Gupta and Rachna Tahilyani
In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details
- 01 May 2023
- News
Yahoo Acquires Alumni Startup Wagr
Illustration by Drue Wagner Illustration by Drue Wagner Last week, Yahoo announced that it had acquired the sports betting startup Wagr, which was cofounded by Mario Malave (MBA 2020) and Eliana Eskinazi (MBA 2020). "Yahoo Sports offers us a stage to build products... View Details
- January 2018
- Supplement
Jumia Nigeria PowerPoint Supplement
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
- January 2018 (Revised March 2019)
- Teaching Note
Jumia Nigeria: from Retail to Marketplace (A) and (B)
By: Ramon Casadesus-Masanell and Karen Elterman
Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
- December 1997
- Case
Wriston Manufacturing Corporation
Wriston Manufacturing is a broad-line maker of components for the automotive industry. It has developed a network of nine plants as its product line has grown. Newer, higher-volume products tend to be made in newer, focused, high-volume plants, while older product... View Details
- October 2009 (Revised June 2010)
- Case
Hulu: An Evil Plot to Destroy the World?
By: Anita Elberse and Sunil Gupta
In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details
- 01 Jul 2015
- Research & Ideas
A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan
how the bank essentially replaces an expensive part of the operations process for dairy farmers in the Emilia Romagna region of Northern Italy. Besides holding the cheese as insurance, Credem stores and ages the wheels in... View Details
- 01 Jan 2011
- News
Karen Gordon Mills, MBA 1977
working in the public sector to be extremely rewarding and is deeply committed to helping small US manufacturers who operate in large corporate supply chains. "We cannot lose their expertise," she emphasizes. "If we do, we'll lose even... View Details
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
principles of accounting, including accrual accounting, effectively smooth out performance and deliberately obscure the inflows and outflows of cash. The modern finance approach is to return to cash via various metrics that have grown ascendant over the last three... View Details
Keywords: by Dina Gerdeman
- August 2017 (Revised September 2018)
- Case
Accounting Turbulence at Boeing
By: Jonas Heese, Suraj Srinivasan, David Lane and James Barnett
Unlike its rival Airbus, Boeing had used a practice called program accounting to record its commercial aircraft expenses since the 1980s. Program accounting allowed Boeing to expense estimated average costs instead of the actual production costs of an aircraft. This... View Details
- 26 May 2016
- News
Mary Callahan Erdoes, MBA 1993
with J.P. Morgan. A member of the firm’s operating committee, she has run the Asset Management division, a global leader in investment management and private banking, since 2009. Her group’s record-setting performance is unheard of in... View Details
- April 2012
- Article
Retail Doesn't Cross Borders: Here's Why and What to Do about It
By: Marcel Corstjens and Rajiv Lal
Most companies assume that the easiest way to grow is by investing overseas and that the developing world offers the best opportunities for boosting revenues and profits today. However, success abroad varies widely, and research shows that it's often tough to... View Details
- 15 Jun 2021
- News
Zone Defense
telling him. Ryan Tseng had already started two successful companies, and where Brandon saw a business opportunity in building AI software to operate unmanned systems for the military, Ryan saw a behemoth defense industry with high... View Details
- December 2002 (Revised January 2003)
- Case
Four Seasons Goes to Paris: '53 Properties, 24 Countries, 1 Philosophy'
By: Roger H. Hallowell, David Bowen and Carin-Isabel Knoop
Illustrates how Four Seasons manages hotels in countries with strong and distinct national cultures. Focuses on how the chain meets its exacting service standards in a variety of settings worldwide, with special attention on France. View Details
- Web
Electricity - Business & Environment
clean, resilient, and consumer-centric through the application of data science and behavioral economics, optimizing the system assets and operations across the electric meter.” Tanuj Deora HBS MBA 2006 Vice President, Market Development... View Details
- Web
Strategy Execution Online Course | HBS Online
face and create systems for managing and mitigating them. Highlights Your Business's Overall Level of Risk Considering the Balance Between Innovation and Control Operations Risk Show Hide Details Concepts Identifying Sources of Risk, Part... View Details
- June 2021 (Revised October 2021)
- Case
Nissan's Response to the COVID-19 Pandemic
By: Ananth Raman, William Schmidt and Ann Winslow
In January 2020, Ashwani Gupta took over as COO at Nissan Motor Corporation, and several weeks later, the COVID-19 pandemic began. Nissan’s Business Continuity Plan (BCP) had been key to the resilience of Nissan’s supply chain. It had enabled Nissan to recover from... View Details